Cloud Storage

Enterprise Storage

affordable secure enterprise object storage

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IT engineer working on a server rack in a secure European data center, highlighting Impossible Cloud's commitment to data sovereignty.

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(ex: Photo by

IT engineer working on a server rack in a secure European data center, highlighting Impossible Cloud's commitment to data sovereignty.

on

(ex: Photo by

IT engineer working on a server rack in a secure European data center, highlighting Impossible Cloud's commitment to data sovereignty.

on

Achieve Digital Sovereignty with Affordable Secure Enterprise Object Storage

02.08.2025

10

Minutes

Christian Kaul

Founder & COO Impossible Cloud

02.08.2025

02.08.2025

10

Minutes

Christian Kaul

Founder & COO Impossible Cloud

Enterprises face a dual challenge: managing explosive data growth while navigating complex EU regulations and unpredictable cloud costs. A new approach to affordable, secure enterprise object storage offers a clear path to data sovereignty and economic predictability.

Key Takeawys

Achieve true EU data sovereignty and GDPR compliance by using storage operated exclusively in certified European data centers with country-level geofencing.

Eliminate unpredictable cloud costs with a transparent pricing model that has zero egress fees, no API call charges, and no minimum storage durations.

Strengthen ransomware defenses and ensure business continuity with immutable backups using S3 Object Lock and an "Always-Hot" architecture for instant data access.

In 2025, European IT leaders demand digital sovereignty, yet over 50% cite regulatory constraints as a top obstacle to public cloud adoption. Many feel locked in by complex pricing, with 56% of European firms overspending their cloud storage budgets. The reliance on non-EU providers, controlling 97% of the market, creates significant compliance risks under GDPR and the CLOUD Act. This article outlines a strategic shift towards an affordable, secure enterprise object storage solution, designed in Europe to deliver performance, compliance, and cost control without compromise. It is a practical guide to achieving true data autonomy.

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Prioritise EU Data Sovereignty and Compliance

A majority of EU decision-makers now demand European solutions for their critical data infrastructure. Under GDPR, fines for non-compliance can reach 4% of global turnover, making data governance a board-level issue. Storing data with non-EU providers introduces exposure to foreign laws, a risk that 84% of leaders consider a critical factor. An EU-compliant cloud storage ensures data remains under European legal jurisdiction.

Impossible Cloud provides this assurance with 100% of its data centers located in Europe. We offer country-level geofencing, guaranteeing data residency within specific EU nations to meet stringent regulatory needs. This architecture provides a direct solution to the legal ambiguities that concern 9 out of 10 businesses. Our sovereign-by-design model eliminates CLOUD Act exposure entirely. This focus on EU-centric governance is the foundation for building a resilient data strategy.

Eliminate Unpredictable Cloud Storage Costs

Unpredictable fees are a primary driver of cloud budget overruns, impacting 55% of European IT initiatives. Hidden charges for data egress and API calls create significant financial uncertainty for enterprises. These costs can inflate a monthly bill by over 47%, turning routine operations into expensive events. A transparent pricing model is essential for effective financial planning.

We offer a truly predictable pricing model for enterprise object storage. Our platform has zero egress fees, zero API call costs, and no minimum storage durations. This approach can reduce total storage costs by up to 80%. For Managed Service Providers (MSPs), this predictability translates directly into stable, defensible margins for Backup-as-a-Service offerings. This economic clarity empowers businesses to use their data without fear of financial penalties.

Leverage an Enterprise-Ready S3-Compatible Architecture

Full S3 API compatibility is a baseline requirement for modern enterprise storage, protecting years of investment in tools and scripts. Our platform ensures that 100% of your existing S3-based applications and workflows operate without any code rewrites. This seamless integration minimises migration risk and operational disruption. We support advanced S3 capabilities like versioning and lifecycle management out of the box.

Our architecture is built for performance and resilience, avoiding the pitfalls of complex tiering. Here is what our “Always-Hot” storage model delivers:

  • Consistent Performance: All data is immediately accessible with predictable low latencies, eliminating restore delays from archived tiers.

  • Operational Simplicity: A single, high-performance tier reduces management overhead by over 30% compared to tiered systems.

  • No Hidden Fees: We have no tier-restore fees or API timeouts caused by data retrieval from cold storage.

  • Enhanced Resilience: Multi-AZ replication eliminates single points of failure, ensuring high availability for all workloads.

This approach provides a more robust and cost-efficient cloud solution than traditional tiered models. It ensures your data is always ready for backup restores, analytics, or any other critical business function.

Strengthen Ransomware Protection and Regulatory Readiness

Ransomware remains a top threat, making immutable storage a critical defense layer for any enterprise. Our platform includes S3 Object Lock, which allows you to make backups immutable for a defined period. This Write-Once-Read-Many (WORM) model makes it impossible for malware to encrypt or delete your critical data backups. This feature is a core component of a modern 3-2-1 backup strategy.

We also ensure you are prepared for evolving EU regulations. Our services are designed to align with key mandates taking effect in 2025. Here is how we support your compliance posture:

  1. GDPR: All data is stored and processed within certified EU data centers, ensuring full compliance with GDPR's strict data protection rules.

  2. NIS-2 Directive: As a cloud provider, we adhere to the stringent security and incident reporting requirements mandated by NIS-2.

  3. EU Data Act: Our commitment to open standards and full data portability aligns with the Data Act's goal of preventing vendor lock-in, which becomes applicable from September 2025.

This focus on built-in security and compliance provides a powerful advantage for regulated industries like financial services. It turns regulatory adherence from a burden into a competitive edge.

Empower MSPs and Channel Partners with a Predictable Model

For MSPs, resellers, and system integrators, margin predictability is paramount to success. Our partner-ready platform was built to support the channel with a 100% predictable cost structure. The absence of egress and API fees allows partners to build profitable, scalable services with confidence. Onboarding is streamlined, taking less than 15 minutes to get started.

Our partner console provides the tools needed for efficient management and growth. It features multi-tenant management with robust role-based access control (RBAC) and multi-factor authentication (MFA). Automation is simplified via a comprehensive API and CLI, enabling seamless integration into existing service delivery platforms. With recent distribution agreements with api in Germany and Northamber plc in the UK, we are expanding local access for hundreds of partners across Europe. This growing ecosystem makes it easier than ever to deliver sovereign, enterprise cloud storage solutions.

Execute a Seamless and Secure Migration

Migrating to a new storage platform should not be a high-risk project. Thanks to our full S3 compatibility, the transition to our affordable, secure enterprise object storage is straightforward. Protecting your past investments in S3-integrated tools is a core benefit, with 100% of your scripts and apps continuing to work. This compatibility is a key enabler for the data portability required by the EU Data Act.

A successful migration requires a clear plan. Follow these essential steps to ensure a smooth transition:

  • Assess Your Data: Catalogue your existing buckets, objects, and associated metadata.

  • Replicate Policies: Map your existing IAM policies, lifecycle rules, and access controls to the new environment.

  • Configure Endpoints: Update your applications and backup tools with the new S3 endpoint credentials.

  • Initiate Transfer: Use our migration tools or any S3-compatible client to move data efficiently.

  • Test and Validate: Perform test restores and application function checks to confirm 100% operational readiness.

  • Decommission Old Storage: Once validated, you can safely decommission your previous storage solution.

This proven process minimises downtime and ensures your encrypted object storage is operational from day one. Talk to an expert today to plan your migration and start a free trial.

FAQ

Is your object storage fully GDPR-compliant?

Yes. Our platform is sovereign by design. All data is stored exclusively in certified European data centers, and we offer country-level geofencing to ensure your data never leaves a specified region, meeting the strictest GDPR data residency requirements.



Are there any hidden costs like egress or API fees?

No. Our pricing is transparent and predictable. We charge a flat rate for storage used and have zero fees for egress (data transfer out), API requests, or minimum storage duration, which can save you up to 80% compared to hyperscale providers.



How does your platform protect against ransomware?

We provide S3 Object Lock, which allows you to make your data immutable (unchangeable) for a specified period. This prevents ransomware from encrypting or deleting your critical backups, ensuring you can always restore your data.



Can I use my existing backup software with your storage?

Absolutely. Our platform is fully S3-compatible, meaning it works out-of-the-box with leading backup and recovery solutions like Veeam and NovaBackup, as well as any other tools that use the S3 API.



What does 'Always-Hot' storage mean?

Our 'Always-Hot' architecture means all your data is stored in a single, high-performance tier and is immediately accessible at all times. This eliminates the delays and extra costs associated with retrieving data from slower, cheaper archive tiers.



How do you support MSPs and channel partners?

We offer a partner-ready platform with predictable margins (due to no egress/API fees), a multi-tenant management console with RBAC and MFA, and automation via API/CLI. We also have a growing distribution network, including api (DE) and Northamber plc (UK).



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Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.

Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.

Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.