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Secure European data center with IT professionals monitoring data sovereignty and security protocols.

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Secure European data center with IT professionals monitoring data sovereignty and security protocols.

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Secure European data center with IT professionals monitoring data sovereignty and security protocols.

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Achieve Sovereign Media Archiving with Predictable-Cost Object Storage

16.06.2025

9

Minutes

Thomas Demoor

CTO Impossible Cloud

16.06.2025

16.06.2025

9

Minutes

Thomas Demoor

CTO Impossible Cloud

Storing vast media libraries in the cloud often leads to runaway costs and compliance headaches. A new approach to object storage offers a solution designed for digital sovereignty and cost predictability.

Key Takeawys

Achieve digital sovereignty and GDPR compliance for media archives by using EU-only, geofenced object storage.

Eliminate unpredictable cloud bills with a transparent pricing model that has zero egress fees, no API call costs, and no minimum storage durations.

Maintain operational continuity and avoid costly refactoring with a fully S3-compatible API that supports your existing tools and workflows.

Enterprise IT leaders managing petabytes of media files face a dual challenge: ensuring data remains under EU control while avoiding the complex, unpredictable costs of hyperscale providers. Most companies already rely on the cloud, but many feel locked in by pricing models that penalize data retrieval. The demand for European solutions is high, driven by the need for GDPR compliance and protection from regulations like the CLOUD Act. This article outlines a practical, enterprise-ready EU alternative that delivers performance parity, robust security, and a transparent economic model for large-scale media archives and backups.

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Escape Cost Complexity in Large-Scale Media Storage

Managing terabytes of media data creates significant cost uncertainty for over 60% of IT departments. Provider pricing complexity often obscures the true total cost of ownership for large archives. A significant share of businesses now prefer a German or EU provider to mitigate these risks. Predictable models with no egress or API fees are the primary lever for reducing lock-in. This shift is driven by a near-universal reliance on cloud services, where cost surprises directly impact revenue. A transparent economic model is the foundation for scalable big data object storage. This new reality forces a re-evaluation of storage architecture away from tiered models.

Embrace Digital Sovereignty with Geofenced Storage

Data sovereignty is now a key criterion for a strong majority of EU decision-makers. Our platform is sovereign by design, operating exclusively in certified European data centers. It offers country-level geofencing to keep your media assets within predefined regions under strict EU rules. This design provides total EU legal certainty and avoidance of CLOUD Act exposure. This ensures your data governance aligns with GDPR from day one. You can find more details in our S3 cost comparison guide. This focus on compliance provides a distinct competitive advantage for regulated industries.

Achieve Performance Parity with an Always-Hot Architecture

Complex tiering policies often fail when access patterns change, causing restore delays of hours or days. Our “Always-Hot” object storage model ensures all data is immediately accessible with no tier-restore delays. This architecture delivers strong read/write consistency and predictable latencies for millions of files. It simplifies operations by eliminating the need for fragile lifecycle policies that create API timeouts. The key benefits of this model include:

  • All data is instantly available, reducing operational complexity by 100%.

  • It avoids restore surprises and hidden fees for urgent data access.

  • Third-party backup and recovery tools remain stable and predictable.

  • It supports mixed workloads, from active analytics to long-term archival, with consistent performance.

This approach is fundamental to building resilient and auditable data protection strategies.

Implement Ransomware Protection with Immutable Backups

Ransomware remains a top threat, making immutable storage a critical defense for valuable media assets. Our platform includes Immutable Storage with Object Lock as a core feature for ransomware protection. This capability ensures that once data is written, it cannot be altered or deleted for a specified period. This creates an audit-ready retention policy that satisfies stringent compliance needs. Multi-layer encryption protects data both in transit and at rest, managed entirely under EU control. You can learn more about minimizing object storage costs while improving security. This robust security posture is baked into our operations, not offered as a costly add-on.

Maintain Operational Continuity with Full S3 Compatibility

Switching cloud providers should not require rewriting applications, which can increase project costs by over 40%. We provide full S3-API compatibility, ensuring your existing apps, scripts, and tools continue working without modification. This protects past investments and minimizes migration risk to near zero. Our support goes beyond basic operations to include advanced capabilities. Here is what you should expect from enterprise-grade S3 compatibility:

  1. Consistent support for versioning and lifecycle management.

  2. Reliable event notifications for automated workflows.

  3. Full functionality across the API, CLI, and SDKs.

  4. Out-of-the-box integrations with dozens of leading backup tools.

This seamless compatibility is a cornerstone of our commitment to providing a true enterprise alternative.

Leverage a Partner-Ready Platform for Predictable Margins

For MSPs and resellers, unpredictable costs directly erode profit margins on BaaS and archiving services. Our partner program is predictable by design, with zero egress and API fees. This model allows partners to build defensible margins of 20% or more on storage services. The platform includes a multi-tenant console with robust RBAC and MFA for secure client management. Automation via our API and CLI allows for integration into existing provisioning systems. Recent distribution agreements with api in Germany and Northamber plc in the UK expand local access for hundreds of resellers. This ecosystem focus simplifies compliance and accelerates onboarding for our partners.

Prepare for Regulatory Changes with a Future-Proof Design

Upcoming EU regulations demand greater data portability and supply-chain assurance. Our architecture is built to address these future requirements today. The EU Data Act, effective from September 2025, mandates data portability by design. We provide proven bulk data movement tools and open standards to ensure you have a real exit path. Our platform helps you avoid vendor lock-in and preserve long-term negotiating power. For NIS-2 compliance, we deliver continuous security processes, including vulnerability management and supply-chain assurance. This regulatory readiness offers a clear competitive advantage for any organization operating within the EU.

Upcoming EU regulations demand greater data portability and supply-chain assurance. Our architecture is built to address these future requirements today. The EU Data Act, effective from September 2025, mandates data portability by design. We provide proven bulk data movement tools and open standards to ensure you have a real exit path. Our platform helps you avoid vendor lock-in and preserve long-term negotiating power. For NIS-2 compliance, we deliver continuous security processes, including vulnerability management and supply-chain assurance. This regulatory readiness offers a clear competitive advantage for any organization operating within the EU.

FAQ

How does your storage platform ensure my media data stays within the EU?

Our platform is sovereign by design. We operate exclusively in certified European data centers and provide country-level geofencing, allowing you to restrict data storage to specific EU regions to meet regulatory and data residency requirements.



Can I use my existing backup software and S3 tools?

Yes. We offer full S3-API compatibility, which means your existing applications, command-line tools, SDKs, and backup software (like Veeam or our partner NovaBackup) will work without any code rewrites or complex reconfiguration.



What makes your pricing model predictable?

Our pricing is transparent and simple. We charge only for the storage you use, with no egress fees for data retrieval, no costs for API calls (gets, puts, lists), and no minimum storage duration charges. This eliminates the hidden fees that make budgeting difficult with other providers.



What is 'Always-Hot' storage?

The 'Always-Hot' model means all your data is stored in a single, high-performance tier and is always immediately accessible. This avoids the delays, restore fees, and operational complexity associated with tiered systems (hot, cool, archive), making it ideal for active archives and disaster recovery.



How do you protect my data from ransomware?

We provide multi-layer security, including encryption in transit and at rest. Our core defense against ransomware is Immutable Storage via S3 Object Lock, which makes your backup data unchangeable for a defined period, guaranteeing you have a clean copy for recovery.



Is this solution suitable for Managed Service Providers (MSPs)?

Absolutely. The platform is partner-ready, featuring a multi-tenant console, full automation via API/CLI, and a predictable pricing model that allows MSPs to build profitable and defensible margins for their Backup-as-a-Service (BaaS) and archiving offerings.



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Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.

Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.

Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.