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A secure data center in Europe, emphasizing physical security and data sovereignty.

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(ex: Photo by

A secure data center in Europe, emphasizing physical security and data sovereignty.

on

(ex: Photo by

A secure data center in Europe, emphasizing physical security and data sovereignty.

on

Achieve Digital Sovereignty with a Predictable Cloud Backup Solution

29.08.2025

10

Minutes

Thomas Demoor

CTO Impossible Cloud

29.08.2025

29.08.2025

10

Minutes

Thomas Demoor

CTO Impossible Cloud

Are hidden fees and regulatory risks undermining your cloud backup strategy? A majority of EU businesses now demand data residency, yet many struggle with the cost complexity of hyperscale providers. Discover a sovereign, S3-compatible cloud backup solution designed for control and predictability.

Key Takeawys

Achieve digital sovereignty and GDPR compliance with a cloud backup solution that stores data exclusively in certified EU data centers.

Eliminate unpredictable cloud costs through a transparent pricing model with zero egress fees, no API call charges, and no minimum storage durations.

Protect against ransomware with immutable storage (S3 Object Lock), ensuring your backup data cannot be altered or deleted by malicious actors.

For UK enterprises and MSPs, selecting a cloud backup solution involves more than just capacity; it requires a strategy for digital sovereignty, cost control, and regulatory adherence. With 84% of decision-makers viewing sovereignty as a critical factor, reliance on non-EU providers presents clear risks related to data jurisdiction and unpredictable billing. The ideal solution must offer robust ransomware protection and seamless integration without vendor lock-in. This article outlines a practical path to a resilient, compliant, and economically predictable cloud backup strategy built on an EU-only infrastructure, ensuring your data remains secure and under your control.

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Secure Data Sovereignty by Design

A primary driver for adopting a new cloud backup solution is achieving digital sovereignty. For 70% of companies, EU data centers are a critical selection criterion, driven by regulations like GDPR. Our platform operates exclusively in certified European data centers, providing country-level geofencing to guarantee your data never leaves predefined regions. This EU-centric governance model eliminates exposure to foreign laws like the CLOUD Act, a concern for 47% of IT leaders. Storing data locally ensures you meet stringent European data protection laws from day one. This approach provides the legal clarity and jurisdictional control that modern enterprises require.

Eliminate Unpredictable Costs with a Transparent Model

Budget overruns are a significant challenge, with 56% of European firms exceeding their cloud storage budgets annually. A major cause is unpredictable fees, which account for nearly 50% of the average cloud storage bill in Europe. Our backup solution is predictable by design, featuring zero egress fees, no API call costs, and no minimum storage durations. This transparent model protects your margins and prevents the billing surprises that stifle innovation for 55% of organisations. By removing variable costs, you can forecast your expenditures with 100% accuracy. This economic clarity is a key factor for businesses looking to switch providers.

Deploy an Enterprise-Ready, S3-Compatible Architecture

True enterprise readiness requires more than basic storage; it demands full S3-API compatibility to protect your existing investments in tools and scripts. Our platform ensures your applications keep working without code rewrites, supporting advanced features like versioning and lifecycle management. We utilize an “Always-Hot” object storage model, making all data immediately accessible with no tier-restore delays, a common issue with legacy systems. This architecture delivers the consistency and availability needed for demanding workloads. Here is what you should expect from a modern S3-compatible cloud backup solution:

  • Full support for advanced S3-API capabilities, not just basic operations.

  • An “Always-Hot” model ensuring 100% of data is instantly accessible.

  • Strong read/write consistency for mixed workloads, from millions of small files to large archives.

  • Identity-based IAM with granular, role-driven policies and support for SAML/OIDC.

  • A first-class console UX for managing buckets, permissions, and lifecycle rules without deep API expertise.

This design avoids the fragile tiering that leads to operational complexity and hidden costs.

Strengthen Ransomware Defences with Immutable Storage

Ransomware remains a top threat, making immutable backups a critical defence layer. In one poll, 84% of backup professionals confirmed their strategy involves immutable copies. Our ransomware protection capabilities are built on Immutable Storage with S3 Object Lock. This feature ensures that once data is written, it cannot be altered or deleted until its retention period expires, rendering it impervious to malicious encryption. For 69% of IT leaders, immutable storage is now an essential component of their cybersecurity strategy. This provides a clean and reliable recovery path, allowing you to restore operations quickly after an attack. Regular verification of backup integrity is a core requirement of the NIS-2 directive.

Achieve Regulatory Readiness for NIS-2 and the EU Data Act

Forthcoming regulations create new compliance obligations that a modern backup solution must address. The NIS-2 directive mandates robust backup and disaster recovery capabilities to ensure business continuity, with fines for non-compliance reaching up to €10 million. Our platform helps meet these requirements through secure, auditable backup processes. Furthermore, the EU Data Act, applying from September 2025, requires cloud providers to facilitate seamless switching and eliminate data transfer fees. Our model with no egress fees and a focus on open standards aligns perfectly with these portability mandates. This regulatory alignment provides a distinct competitive advantage for your business. A modern backup solution must be designed for these new rules.

Empower Channel Partners with a Predictable Value Proposition

For MSPs, resellers, and system integrators, predictable margins are essential for building profitable services like BaaS and archiving. Our partner-ready model is designed for the channel, offering stable margins by eliminating egress and API fees. We provide a comprehensive multi-tenant management console with robust reporting and automation capabilities via API and CLI. Onboarding is streamlined to get you started in minutes. To expand local access for our partners, we have established key distribution channels. Here are our 2025 milestones:

  1. Official distribution partnership with api in Germany.

  2. First UK distribution agreement signed with Northamber plc.

  3. Enhanced multi-tenant console with advanced RBAC and MFA controls.

  4. Full automation support via an expanded API and CLI toolset.

These developments simplify compliance and operations for our entire partner ecosystem.

Implement a Resilient 3-2-1 Backup Strategy

A resilient data protection plan starts with a proven methodology. The 3-2-1 rule is a foundational strategy for any robust disaster recovery plan. It requires maintaining at least three copies of your data, on two different media types, with one copy stored offsite. Our cloud solution serves as the ideal offsite target, enhanced with immutability to protect against ransomware. For many organisations, this strategy reduces recovery times significantly after an incident. Integrating our platform with leading tools like Veeam Backup & Replication or through our collaboration with NovaBackup simplifies this process. This ensures you have a secure, air-gapped copy of your data ready for recovery at any moment.

A resilient data protection plan starts with a proven methodology. The 3-2-1 rule is a foundational strategy for any robust disaster recovery plan. It requires maintaining at least three copies of your data, on two different media types, with one copy stored offsite. Our cloud solution serves as the ideal offsite target, enhanced with immutability to protect against ransomware. For many organisations, this strategy reduces recovery times significantly after an incident. Integrating our platform with leading tools like Veeam Backup & Replication or through our collaboration with NovaBackup simplifies this process. This ensures you have a secure, air-gapped copy of your data ready for recovery at any moment.

Secure Financial Services Data with Geofenced Storage

The financial services industry operates under strict data residency and sovereignty regulations. Storing sensitive customer data within a specific jurisdiction is not just best practice; it is a legal requirement under frameworks like GDPR. Our platform’s country-level geofencing ensures that financial data is stored and processed exclusively within designated EU boundaries, meeting these stringent compliance needs. This localized approach helps build customer trust and mitigates the risk of data breaches. Adhering to data residency rules is critical for avoiding fines that can reach up to 4% of global annual revenue. Our solution provides the verifiable compliance that financial institutions demand.

FAQ

How does your solution ensure GDPR compliance?

Our backup solution ensures GDPR compliance by operating exclusively in certified European data centers. We offer country-level geofencing to guarantee data residency, and our practices are designed to align with all GDPR principles for data protection and sovereignty.



Are there any hidden costs I should be aware of?

No. Our pricing is transparent and predictable. We have no egress fees, no API call costs, and no minimum storage duration charges. You pay only for the storage you use, making it easy to manage your budget.



Can I use my existing backup software with your storage?

Yes. Our platform is fully S3-compatible, meaning it works out-of-the-box with leading backup tools and any application that uses the S3 API. This ensures a seamless integration into your existing IT environment.



What is Immutable Storage / Object Lock?

Immutable Storage, also known as S3 Object Lock, is a feature that makes your data unchangeable and undeletable for a specified period. It is a critical defense against ransomware, as it prevents malicious actors from encrypting or deleting your secure backup copies.



How do you support MSPs and channel partners?

We provide a partner-ready platform with a multi-tenant console, automation via API/CLI, and detailed reporting. Our predictable pricing model with no egress fees allows partners to build profitable BaaS and archiving services with stable margins. We also offer support through our distribution partners, including api in Germany and Northamber plc in the UK.



What makes your architecture 'enterprise-ready'?

Our architecture is enterprise-ready because it combines full S3-API compatibility with an 'Always-Hot' storage model for instant data access. It's built for high availability and consistency, supported by granular IAM controls, and a user-friendly console for simplified management of complex environments.



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Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.

Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.

Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.