Cloud Storage
Object Storage
carbon neutral cloud storage
Achieve Digital Sovereignty with Predictable, High-Performance Cloud Storage
Enterprises face growing pressure from complex regulations and unpredictable cloud costs. A sovereign, EU-based object storage platform offers a practical path to control, compliance, and cost-efficiency.
Key Takeaways
Digital sovereignty through EU-only data centers is critical for GDPR compliance and avoiding CLOUD Act exposure.
A predictable pricing model with no egress or API fees eliminates surprise costs and vendor lock-in.
An "Always-Hot" storage architecture with S3 Object Lock provides immediate data access and resilient ransomware protection.
As the market moves towards goals like carbon-neutral cloud storage, businesses in the UK and EU face more immediate pressures: ensuring digital sovereignty and controlling runaway costs. A strong majority of EU decision-makers now demand European solutions for their critical data, driven by regulations like GDPR and the upcoming EU Data Act. This article outlines a strategic approach to cloud storage that prioritizes EU data residency, predictable economics, and enterprise-grade resilience without the risk of vendor lock-in or exposure to foreign laws.
Secure EU Data Residency and Sovereignty by Design
For European enterprises, data sovereignty is no longer an option; it is a core business requirement for 2025. Storing data within the EU, under EU law, is the only guaranteed way to avoid exposure to extra-territorial legislation like the CLOUD Act. Our platform operates exclusively in certified European data centers, providing country-level geofencing to ensure your data never leaves predefined regions. This approach delivers the legal certainty over 75% of businesses seek when selecting a cloud provider.
This commitment to sovereignty is fundamental for regulated industries like financial services, which require strict compliance and geofenced storage. By keeping data and governance strictly within the EU, we provide a foundation for resilient, compliant operations. This EU-centric model is a key differentiator for a significant share of companies preferring a German or EU provider. This focus on localization is a cornerstone of a modern sustainable IT infrastructure, aligning operational needs with regulatory realities.
Eliminate Unpredictable Costs with a Transparent Economic Model
Many companies feel locked into their cloud providers due to complex pricing and punitive fees that penalize data movement. We address this directly with a transparent economic model built for predictability. There are no egress fees, no API call costs, and no minimum storage duration requirements, eliminating the financial surprises that impact over 60% of cloud users. This model is a key reason why willingness to switch providers is rising with cost transparency.
For MSPs and channel partners, this predictability is a game-changer, enabling stable and defensible margins for Backup-as-a-Service (BaaS) and archiving solutions. The European cloud computing market is projected to grow at a CAGR of 17.1% between 2025 and 2034, making predictable partnerships essential. Our expanding distribution network, including Northamber plc in the UK, provides local access for resellers seeking this economic stability. This approach is central to understanding the future of cloud storage.
Leverage an Enterprise-Ready, Always-Hot Architecture
Modern workloads demand consistent performance, whether for backup, analytics, or urgent restores. Our architecture is built on an “Always-Hot” object storage model, ensuring all data is immediately accessible with no tier-restore delays. This design avoids the fragile tiering policies that cause API timeouts and hidden operational costs for nearly 50% of businesses using tiered storage.
This model simplifies operations and strengthens recovery capabilities. Here are the direct benefits:
Consistent Performance: Strong read/write consistency and predictable latencies support millions of small files and large objects alike.
No Restore Delays: Immediate data accessibility keeps third-party tools like Veeam and NovaBackup stable during critical recovery operations.
Simplified Management: Eliminates the need to manage complex lifecycle policies that often drift and cause failures.
Full S3 Compatibility: Protects existing investments by ensuring apps, scripts, and tools continue working without code rewrites.
This focus on consistency and accessibility aligns with emerging cloud storage trends for 2025, where operational simplicity is paramount.
Achieve Resilient Ransomware Protection with Immutable Storage
Ransomware remains a top threat, making immutable backups a critical defense layer for every organization. Our platform includes Immutable Storage with S3 Object Lock as a core feature, allowing you to make backup data unchangeable for a set period. This provides audit-ready retention and ensures a clean, reliable copy of your data is available for recovery after an attack, a capability used by over 40% of organizations with advanced backup strategies.
Security is further enhanced with multi-layer encryption for data in transit and at rest, alongside robust Identity and Access Management (IAM) with MFA and Role-Based Access Control (RBAC). These features are not add-ons but are integral to the platform's design, providing a secure foundation for your backup and disaster recovery strategy. This proactive security posture is essential for reducing your cloud carbon footprint by avoiding resource-intensive recovery efforts.
Prepare for New EU Regulations Like the Data Act and NIS-2
The European regulatory landscape is evolving, and by September 2025, the EU Data Act will be fully applicable across all member states. This regulation mandates data portability and interoperability, reinforcing the need for platforms that do not create vendor lock-in. Our full S3-API compatibility and transparent cost model provide a proven exit path, preserving your long-term freedom of action.
Simultaneously, the NIS-2 Directive demands a continuous security process and supply-chain assurance. Our platform's architecture, with its EU-only data centers and baked-in security features, helps you meet these stringent requirements. As the EU pushes for data centers to become climate-neutral and highly energy-efficient by 2030, choosing a localized, efficient provider becomes a strategic advantage. This aligns with the goals of net-zero cloud computing.
Empower MSPs and Partners with a Channel-Focused Platform
Our commitment to the channel is designed to foster partner growth and profitability. The platform provides the tools MSPs need to deliver high-value services efficiently. With the UK cloud market exhibiting a CAGR of 17.7%, partners need a foundation they can build upon with confidence.
We offer a partner-ready solution with key advantages:
Predictable by Design: Zero egress and API fees mean stable, defensible margins for BaaS and archiving services.
Partner-Ready Console: A multi-tenant console with RBAC and MFA simplifies management across multiple clients.
Automation at Scale: A comprehensive API and CLI enable automation for onboarding, management, and reporting.
Growing Distribution: New partnerships with distributors like api in Germany and Northamber plc in the UK expand local access and support.
This partner-centric approach is key to delivering effective green cloud computing solutions to the market.
Take Practical Steps Toward a Sovereign Cloud Strategy
More Links
German Federal Ministry for Digital and Transport (BMDV) deals with the topic of digital sovereignty from the perspective of the German Federal Ministry for Digital and Transport.
EUR-Lex provides the official text of the General Data Protection Regulation (GDPR) (Regulation (EU) 2016/679).
German Federal Statistical Office (Destatis) presents statistical data on cloud computing usage in enterprises.
KPMG provides insights and analysis on cloud adoption and trends from their Cloud Monitor 2022.
Bitkom offers charts and data on cloud computing trends and adoption in Germany from their Cloud Report 2024.
FAQ
Is Impossible Cloud GDPR compliant?
Yes. Impossible Cloud is sovereign by design, operating exclusively in certified European data centers. With country-level geofencing and adherence to EU data governance, it provides a fully GDPR-compliant storage solution.
Can I use my existing backup software with Impossible Cloud?
Absolutely. Thanks to full S3-API compatibility, Impossible Cloud integrates out-of-the-box with leading backup tools like Veeam, Rubrik, and our partner NovaBackup. Your existing tools, scripts, and applications will continue to work without modification.
What makes your pricing model predictable?
Our pricing is transparent and predictable because we have eliminated common hidden costs. We charge for the storage you use with no egress fees, no API call costs, and no minimum storage durations, preventing unexpected bills.
What is 'Always-Hot' storage?
The 'Always-Hot' storage model means all your data is immediately accessible at all times, without any delays or extra fees for retrieval. This contrasts with tiered models that move data to 'cold' storage, which can cause significant delays and costs during a restore.
How do you support MSPs and channel partners?
We provide a partner-ready platform with a multi-tenant console, full automation via API/CLI, and a predictable pricing model that ensures stable margins. We also support partners through our growing distribution network, including Northamber plc in the UK.
How does Impossible Cloud help me avoid vendor lock-in?
We help you avoid lock-in in two main ways: our use of the open S3 API standard ensures your data is portable, and our policy of no egress fees means you can move your data to another provider at any time without financial penalty. This is aligned with the principles of the EU Data Act.
