Cloud Storage
Enterprise Storage
channel partner storage UK
Secure Predictable Margins with Sovereign Channel Partner Storage in the UK
UK channel partners face constant pressure from unpredictable cloud costs and complex data sovereignty rules. A new approach to cloud storage eliminates these challenges entirely. Discover a partner-first platform designed for margin predictability and absolute EU data control.
Key Takeaways
UK channel partners can build predictable, high-margin revenue streams by offering sovereign cloud storage that eliminates egress and API fees.
Meeting client demand for GDPR compliance and data sovereignty is simple with a platform that uses EU-only data centers and geofencing.
Full S3-API compatibility and features like Immutable Object Lock provide enterprise-grade ransomware protection and simplify client migration.
For managed service providers and resellers in the UK, offering cloud backup and storage services has become a balancing act of managing volatile costs and navigating European data regulations. Clients demand robust protection and compliance, but hidden fees for egress and API calls can erode margins by over 10% unexpectedly. The introduction of regulations like GDPR and the EU Data Act has raised the stakes, making EU data residency a primary concern for 87% of decision-makers. This environment creates a clear opportunity for a new kind of channel partner storage in the UK—one that is sovereign by design and economically predictable.
Capitalise on the Demand for Sovereign Cloud Solutions
A significant majority of EU businesses now demand European solutions for their critical data, driven by regulations like GDPR. For the UK channel, this represents a market opportunity of over £1 billion to deliver storage that guarantees EU data residency. Impossible Cloud is built to meet this demand, operating exclusively in certified European data centers to eliminate exposure to foreign laws like the CLOUD Act. This focus on sovereignty allows partners to offer a distinct compliance advantage. Through our new UK distributor, Northamber plc, local partners gain direct access to this enterprise-ready EU alternative.
Build Predictable Revenue with a Zero-Fee Model
The primary challenge for MSPs offering storage services is unpredictable cost modelling, with egress fees adding up to €40,000 monthly for some businesses. Our platform is predictable by design, with zero egress fees, zero API call costs, and no minimum storage durations. This transparent economic model allows a channel partner to build storage solutions in the UK with defensible, stable margins. You can provide Backup-as-a-Service (BaaS) and archiving solutions knowing your cost base will not change unexpectedly, protecting your profitability by 100%. This approach transforms your ability to forecast revenue and deliver competitive client pricing.
Our partner-centric model is designed for rapid value delivery. Here is what you can expect:
Fast and simple partner onboarding process, often completed in just one business day.
A multi-tenant partner console designed for at-a-glance management of multiple client accounts.
Granular identity and access management (IAM) with role-based access control (RBAC) and MFA.
Full automation capabilities through a 100% S3-compatible API and command-line interface (CLI).
This structure ensures you can scale your channel partner services efficiently.
Deliver Enterprise-Grade Ransomware Protection and Resilience
Ransomware remains a top-three threat for 41% of CISOs, making resilient backup a critical service. Our platform provides robust ransomware protection through Immutable Storage using S3 Object Lock. This feature prevents data from being altered or deleted for a specified period, rendering ransomware attacks ineffective. All data is immediately accessible in our “Always-Hot” architecture, eliminating restore delays that can cost businesses over £100,000 per hour of downtime. This combination of immutability and instant access strengthens any 3-2-1 backup strategy.
Our security posture is comprehensive, providing multiple layers of defence. We ensure your clients' data is protected with these 4 key features:
End-to-end encryption for data in transit and at rest.
Country-level geofencing to enforce strict data residency.
Support for external identity providers via SAML/OIDC for secure sign-on.
An architecture that eliminates any single point of failure for high availability.
This foundation allows you to build a secure and resilient MSP cloud storage offering for the UK market.
Streamline Client Migration and Management with Full S3 Compatibility
Client adoption depends on minimising migration friction, a process where 77% of UK businesses seek specialised skills. Impossible Cloud offers 100% S3 API compatibility, ensuring existing applications, scripts, and backup tools work without modification. This protects your clients' past investments and reduces migration risk to zero. Our platform supports advanced S3 features like versioning and lifecycle management, making it a true enterprise-grade solution. The intuitive partner console simplifies day-to-day tasks, from bucket creation to setting lifecycle rules, empowering your team to manage client storage efficiently without deep API expertise. This seamless integration is a key value proposition for any managed service provider.
Future-Proof Client Infrastructure for New EU Regulations
For UK partners serving clients in the EU, upcoming regulations create new service opportunities. The EU Data Act, applicable from September 2025, mandates data portability and prohibits vendor lock-in, requiring cloud providers to facilitate easy switching. Our platform is designed for this future, with open standards and a no-fee model that proves a real exit path. Additionally, the NIS-2 Directive requires stronger supply-chain security and incident reporting for critical sectors. By partnering with a compliant provider, you position yourself as a strategic advisor. You can help clients meet these new obligations, turning regulatory burdens into a competitive advantage for their business and yours.
Partner with a Distributor-Led UK Channel Storage Provider
Growth in the UK market requires strong local support and a robust supply chain. Our 2025 milestone includes our partnership with our first UK distributor, Northamber plc, a leader with over 40 years of channel experience. This collaboration provides UK resellers and MSPs with local expertise, streamlined procurement, and dedicated support. It ensures fast onboarding and gives you access to a sovereign storage solution through a trusted name in the UK IT channel. This local presence simplifies building your VAR cloud storage business in the UK. This strategic expansion demonstrates our 100% commitment to the UK partner ecosystem.
More Links
Information Commissioner's Office provides a comprehensive guide to the General Data Protection Regulation (GDPR) for organisations.
UK Government offers guidance on its cloud-first policy.
Office for National Statistics presents statistics and information related to the IT and internet industry.
UK Government outlines the National Cyber Strategy 2022.
FAQ
How does your partner program help me build predictable margins?
Our model is built for predictability. We charge for storage based on a transparent, per-terabyte price with no egress fees, no API call charges, and no minimum storage durations. This simple structure means you can forecast your costs accurately and protect your margins when providing storage services to your UK clients.
Is your storage platform fully compatible with my existing backup tools?
Yes. We provide full S3-API compatibility, which means our platform works out-of-the-box with leading backup and recovery software, as well as any existing S3-based scripts or applications. This ensures a seamless migration and integration experience for you and your clients.
How do you ensure data sovereignty for UK clients with EU operations?
We are a European company and operate exclusively from certified data centers within the EU. Our platform allows for country-level geofencing, ensuring client data stays within a specified region to meet GDPR and other EU data residency requirements. This design prevents exposure to foreign government data requests.
What tools do you provide for managing multiple clients?
Our partner-ready platform includes a multi-tenant console for managing all your clients from a single interface. It features robust identity and access management (IAM) with role-based access controls (RBAC) and MFA, plus full automation capabilities via our API and CLI.
How can I get started as a channel partner in the UK?
Getting started is straightforward. You can connect with our UK distributor, Northamber plc, for local support or contact our channel team directly through our website. Our onboarding process is designed to be fast, helping you begin offering sovereign storage solutions quickly.
