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IT professionals collaborating on cloud backup storage options in a European data center.

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IT professionals collaborating on cloud backup storage options in a European data center.

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IT professionals collaborating on cloud backup storage options in a European data center.

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A 2025 Cloud Backup Storage Comparison for EU Enterprises

01.09.2025

9

Minutes

Thomas Demoor

CTO Impossible Cloud

01.09.2025

01.09.2025

9

Minutes

Thomas Demoor

CTO Impossible Cloud

Are unpredictable costs and complex compliance rules undermining your cloud backup strategy? A detailed cloud backup storage comparison reveals that EU-based object storage offers a clear path to sovereignty and financial control.

Key Takeawys

A transparent pricing model with zero egress or API fees is critical for a predictable cloud backup storage comparison, potentially saving up to 80% on TCO.

True digital sovereignty is achieved with providers using EU-only data centers, offering geofencing to ensure GDPR compliance and avoid CLOUD Act exposure.

An 'Always-Hot' architecture with full S3 compatibility and immutable object storage provides superior ransomware protection and operational simplicity over complex tiered models.

For UK and EU IT leaders, selecting a cloud backup solution involves more than just capacity and speed; it demands a strategic approach to data sovereignty, regulatory compliance, and cost predictability. With 84% of European organizations planning to use sovereign cloud solutions, the focus has shifted to providers that guarantee EU data residency and immunity from foreign laws. This cloud backup storage comparison explores how modern, S3-compatible object storage built on EU-only infrastructure eliminates vendor lock-in and hidden fees, offering a resilient and compliant alternative for enterprise workloads.

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Escape Unpredictable Costs with a Transparent Model

Many cloud backup storage comparisons reveal that hidden fees account for over 15% of total cloud bills. Providers with zero egress fees, no API call charges, and no minimum storage durations offer a predictable financial model. This transparency allows for up to 80% savings on total cost of ownership.

This approach directly counters the vendor lock-in strategy common in the industry. A European Commission representative even called high egress fees a “rip-off” for how they penalize data mobility. A predictable cost structure ensures your budget is allocated to innovation, not unforeseen data transfer charges.

This financial clarity is the first step toward a more resilient and autonomous cloud strategy.

Achieve True Digital Sovereignty with EU-Only Infrastructure

Data sovereignty is a top priority for 84% of European organizations using cloud technologies. Storing data exclusively in certified European data centers is essential for GDPR compliance and avoiding CLOUD Act exposure. Providers offering country-level geofencing ensure data remains within predefined regions under EU law.

Choosing a provider with data centers in Germany offers significant advantages for data protection. This strategy provides legal certainty and aligns with the values of a growing number of EU businesses. A sovereign-by-design approach offers more than compliance; it builds digital trust with your customers.

Here are key elements of a sovereign cloud solution:

  • Operates exclusively in certified EU data centers.

  • Offers country-level geofencing to meet strict residency rules.

  • Provides immunity from non-EU data access laws.

  • Ensures all data processing is governed by EU regulations.

Beyond location, the architecture itself must be built for modern compliance demands.

Demand an Enterprise-Ready, “Always-Hot” Architecture

Complex storage tiering often creates operational fragility, leading to restore delays and API timeouts. An “Always-Hot” object storage model ensures all data is immediately accessible, eliminating restore fees and surprises. This architecture provides the strong read/write consistency needed for mixed workloads, from millions of small files to large archives.

Full S3-API compatibility is another critical factor in any S3-compatible storage comparison. It protects your existing investments in tools and scripts, ensuring a seamless migration with zero code rewrites. This approach simplifies operations and keeps third-party backup tools stable and performant.

An always-accessible model strengthens recovery and auditability for 100% of your data. This architectural choice is fundamental to building a resilient defense against modern threats.

Build a Resilient Ransomware Defense with Immutable Storage

Immutable storage, or Object Lock, is a core defense against ransomware, which remains a top threat according to the EU Agency for Cybersecurity. This feature makes backup data unchangeable and undeletable for a set period, rendering it secure from malicious encryption. It is a key requirement for meeting GDPR Article 32, which mandates the ability to restore data access promptly.

A robust cloud backup solution must integrate several security layers:

  1. Immutable Backups: Utilizes S3 Object Lock to make data tamper-proof.

  2. Multi-Layer Encryption: Secures data both in-transit and at-rest.

  3. Identity and Access Management (IAM): Implements granular, role-driven policies with MFA/RBAC.

  4. EU-Controlled Key Management: Ensures key revocation procedures are under EU jurisdiction.

This security posture is essential for navigating the evolving regulatory landscape in 2025.

Prepare for 2025 EU Regulations: Data Act and NIS-2

The EU Data Act, fully applicable from September 12, 2025, mandates data portability to prevent vendor lock-in. It requires cloud providers to facilitate seamless switching, including the transfer of metadata and access information. Choosing a provider already aligned with these principles ensures you have a proven exit strategy.

Simultaneously, the NIS-2 Directive requires enterprises to implement robust cybersecurity risk management, including supply-chain assurance and incident reporting. Non-compliance can lead to fines of up to €10 million or 2% of global revenue. A compliant cloud backup solution is a foundational element of any NIS-2 strategy.

Regulatory readiness is no longer an option; it is a competitive advantage. This proactive stance is particularly valuable for partners and MSPs who serve regulated industries.

Empower MSPs with a Predictable and Partner-Ready Platform

For MSPs, resellers, and system integrators, predictable margins are everything. A cloud storage platform with zero egress or API fees is predictable by design, enabling stable and defensible margins for Backup-as-a-Service (BaaS) offerings. This model simplifies compliance and accelerates onboarding for new clients.

Key features for partners include:

  • Multi-tenant management console with RBAC and MFA.

  • Full automation capabilities via API and CLI.

  • Detailed reporting for client billing and management.

  • Rapid onboarding processes measured in minutes, not days.

Recent distribution agreements with partners like api in Germany and Northamber plc in the UK have expanded local access for hundreds of resellers. This growing ecosystem provides the support needed to deliver sovereign cloud solutions at scale.

FAQ

What is digital sovereignty?

Digital sovereignty is the principle that data is subject to the laws and governance of the nation or region where it is located. For cloud backup, it means using a provider that stores and processes your data exclusively within the EU, under EU laws like GDPR, ensuring it is protected from foreign government access.



Why is S3 API compatibility important?

Full S3 API compatibility ensures that your existing backup software, scripts, and management tools can connect to the cloud storage without any changes. This simplifies migration, reduces risk, and protects your investment in your current IT ecosystem.



What are the benefits of an 'Always-Hot' storage model?

An 'Always-Hot' storage model keeps all your data immediately accessible without any delays or extra fees for retrieval. This simplifies operations, makes restores faster and more predictable, and eliminates the hidden costs and complexities associated with tiered storage (hot, cool, archive).



How does geofenced storage help with compliance?

Geofenced storage allows you to restrict your data to specific countries or regions, such as Germany or the EU. This is a powerful tool for meeting strict data residency requirements mandated by regulations like GDPR, particularly for sensitive workloads in finance and healthcare.



What should I look for in a cloud backup provider as an MSP?

MSPs should look for a partner-ready platform with a predictable pricing model (zero egress/API fees) to ensure stable margins. Key features include a multi-tenant management console, automation via API/CLI, and robust security features like immutable storage to offer clients a compliant, high-value service.



Is cloud backup secure enough for regulated industries?

Yes, provided you choose a solution designed for compliance. Look for features like multi-layer encryption, IAM with MFA/RBAC, immutable storage (Object Lock), and exclusive operation in certified EU data centers. These elements provide the security and regulatory alignment needed for finance, healthcare, and public sector data.



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Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.

Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.

Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.