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cloud storage distributor UK

Impossible Cloud and Northamber plc Partner to Deliver Sovereign Cloud Storage in the UK

10.08.2025

10

Minutes

Thomas Demoor

CTO Impossible Cloud

Oct 11, 2025

10.08.2025

10.08.2025

10

Minutes

Thomas Demoor

CTO Impossible Cloud

UK businesses face growing pressure to ensure data sovereignty while controlling unpredictable cloud costs. A new partnership offers a solution designed for digital independence and economic clarity. This collaboration brings a premier European cloud storage distributor to the UK.

Key Takeaways

Impossible Cloud has partnered with Northamber plc, its first UK cloud storage distributor, to offer sovereign, EU-based object storage to UK businesses.

The platform offers a predictable cost model with zero egress fees or API call costs, enabling MSPs to secure stable margins.

Full S3-API compatibility and an 'Always-Hot' storage architecture ensure seamless migration and high-performance access to all data without retrieval delays.

The demand for sovereign, compliant, and cost-effective data storage has never been higher for UK organizations. Navigating the complexities of data residency, avoiding CLOUD Act exposure, and escaping the unpredictable pricing of hyperscale providers are key challenges for IT leaders. Impossible Cloud, a European provider of S3-compatible object storage, addresses these issues directly. Through a strategic partnership with its first UK cloud storage distributor, Northamber plc, the full suite of sovereign cloud solutions is now accessible to UK channel partners, MSPs, and enterprise clients, promising a new era of data control and predictable economics.

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Secure UK Data Sovereignty with an EU-Based Cloud

For UK businesses, true data sovereignty is a strategic necessity in 2025, not just a compliance checkbox. Storing data with providers subject to non-EU laws like the CLOUD Act creates significant risk, as it can permit foreign government access even to data held in European data centers. Impossible Cloud eliminates this risk by operating exclusively in certified European data centers, offering country-level geofencing to guarantee data residency under strict EU rules. This sovereign-by-design approach ensures your data is governed solely by EU law.

A strong majority of EU decision-makers now demand European solutions for their critical infrastructure, making provider origin a top selection criterion. This shift reflects a growing awareness that physical data location alone is insufficient for true sovereignty. By partnering with a genuine EU provider, UK firms can align with these standards, ensuring both regulatory safety and control over their digital assets. This strategic decision is no longer just about compliance; it's about maintaining long-term digital independence. The next step is to ensure this sovereignty is economically sustainable.

Achieve Predictable Margins with a Zero-Fee Model

The number one challenge for MSPs and IT departments is unpredictable cloud costs, with over 75% of organizations experiencing some form of vendor lock-in. Hidden charges like egress fees and API call costs from hyperscalers can destroy budgets and erode partner margins. Impossible Cloud’s transparent economic model is predictable by design, featuring zero egress fees, no API call costs, and no minimum storage durations. This allows partners to build services with defensible, stable margins.

This approach directly counters the vendor lock-in tactics that make switching providers costly and complex. The upcoming EU Data Act, applicable from September 2025, will mandate greater portability and even ban egress fees by 2027, but Impossible Cloud offers this freedom today. For UK businesses, this means you can plan your budgets with 100% accuracy and avoid financial penalties for accessing your own data. A predictable cost model is the foundation of a healthy cloud strategy, which must be supported by a robust and modern architecture.

Leverage an Enterprise-Ready, S3-Compatible Architecture

Migrating to a new cloud platform should not require rewriting applications or retraining your team. Impossible Cloud ensures a seamless transition with full S3-API compatibility, allowing existing tools, scripts, and backup software to work without modification. This protects your past IT investments and minimises migration risk, a core requirement for any UK cloud solution. The platform supports advanced S3 features like versioning, lifecycle management, and event notifications.

Our architecture is built for performance and resilience, eliminating single points of failure. A key differentiator is our “Always-Hot” object storage model. Here’s what that means for your operations:

  • All data is immediately accessible with no restore delays or retrieval fees.

  • It avoids the complexity and hidden costs of managing fragile data tiers.

  • Third-party tools, like our NovaBackup integration, remain stable and performant.

  • It provides strong read/write consistency for mixed workloads, from millions of small files to large archives.

This model simplifies operations and strengthens your ransomware recovery posture with features like Immutable Storage. This robust technical foundation is now more accessible than ever through our expanding distribution network.

Northamber plc: Your Local UK Cloud Storage Distributor

To serve the UK market effectively, local expertise and access are essential. In 2025, Impossible Cloud appointed its first official UK cloud storage distributor, Northamber plc. This partnership provides UK MSPs, resellers, and system integrators with a direct channel for accessing our sovereign cloud storage solutions. Northamber’s 40-plus years of experience ensures fast onboarding and expert local support for our channel partners.

This collaboration simplifies the procurement and management process for UK businesses. Partners gain access to our multi-tenant management console, which offers robust automation via API/CLI, granular reporting, and simplified compliance management for backup and archiving services. The Northamber partnership is a key milestone in making EU-sovereign cloud a practical reality for the UK channel. With local distribution secured, UK businesses can confidently meet modern regulatory demands.

Exceed Regulatory Demands for a Competitive Advantage

Staying ahead of regulations is a competitive advantage, and our platform is built to meet future compliance needs today. The NIS-2 Directive, which took effect in October 2024, mandates continuous security processes and supply-chain assurance for critical infrastructure. Impossible Cloud’s operations, including multi-layer encryption and IAM with MFA/RBAC, are designed to meet these stringent requirements. This helps you build a resilient and audit-ready security posture.

Furthermore, the EU Data Act will enforce data portability and interoperability by design starting in September 2025. Our commitment to open standards and a proven exit path ensures you are never locked in, aligning perfectly with the spirit of the regulation. For specific sectors, we provide tailored compliance:

  1. Financial Services: EU-compliant regions and geofencing support sensitive data workloads.

  2. Backup & Disaster Recovery: Immutable Storage with Object Lock provides ransomware protection and audit-ready retention.

  3. Archiving: Meet long-term data retention rules without complex tiering or surprise restore fees.

By choosing a platform built for these regulations, you turn compliance from a burden into a business enabler. The final step is putting this all into practice.

Implement a Practical Migration to Sovereign Storage

Transitioning to a sovereign cloud environment is a straightforward process with the right plan and partner. Thanks to our full S3 compatibility, migration from other providers requires minimal effort. Your existing applications and workflows that use the S3 API can be pointed to the Impossible Cloud endpoint with only minor configuration changes. This simplicity is a core part of our value proposition for every cloud storage distributor.

Here is a practical checklist to guide your migration:

  • Endpoint Configuration: Update your applications, scripts, and backup tools with the new Impossible Cloud S3 endpoint credentials.

  • Policy Replication: Recreate your existing IAM policies and bucket permissions in our console.

  • Data Transfer: Use any S3-compatible tool to move your data efficiently.

  • Test Restores: Perform test restores of critical backups to validate the integrity and accessibility of your data.

With our transparent pricing, you can execute a full data migration without incurring any egress fees from us. This clear path forward makes adopting a sovereign, predictable, and resilient cloud storage solution an achievable goal for any UK organisation.

FAQ

What makes Impossible Cloud a sovereign cloud solution for the UK?

Impossible Cloud is a sovereign solution because it is a European company that operates exclusively in certified EU data centers. It offers country-level geofencing to ensure data residency and is governed by EU law, protecting UK data from foreign jurisdictions like the US CLOUD Act.



Are there any hidden fees with Impossible Cloud's storage?

No, Impossible Cloud operates on a transparent, predictable pricing model. There are no egress fees, no API call costs, and no minimum storage durations, which eliminates the surprise charges common with other cloud providers.



How does the partnership with Northamber plc benefit UK customers?

The partnership with Northamber plc provides UK customers with local access, sales support, and streamlined onboarding. It makes it easier for UK-based MSPs, resellers, and enterprises to procure and implement Impossible Cloud's sovereign storage solutions.



Can I migrate my existing backups from another S3 provider?

Yes. Due to full S3-API compatibility, you can easily migrate your data and workflows from any other S3-based provider. Your existing backup tools and scripts will work with Impossible Cloud with only minor configuration changes to the endpoint.



How does Impossible Cloud align with the EU Data Act?

Impossible Cloud's model aligns with the EU Data Act's goals by design. We already offer zero egress fees and full data portability via the S3 standard, ensuring customers have a clear exit strategy and are not locked into our platform, which meets the Act's requirements ahead of the 2027 deadline.



What is 'Always-Hot' storage?

'Always-Hot' storage means all your data is instantly accessible without any delays or extra fees for retrieval. Unlike tiered storage models that move data to 'cool' or 'cold' layers, our approach simplifies operations, ensures predictable performance for applications, and makes data recovery faster.



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Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.

Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.

Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.