Cloud Storage

Enterprise Storage

G-Cloud storage UK

Secure G-Cloud Storage UK: A Sovereign, Zero-Egress Approach for 2025

13.08.2025

10

Minutes

Thomas Demoor

CTO Impossible Cloud

Oct 11, 2025

13.08.2025

13.08.2025

10

Minutes

Thomas Demoor

CTO Impossible Cloud

UK organisations face a dual challenge: ensuring data sovereignty under complex regulations while controlling spiraling cloud costs. A new approach to G-Cloud storage UK offers a solution built on European data residency and a predictable, zero-egress fee model.

Key Takeaways

Achieve UK digital sovereignty and GDPR compliance with G-Cloud storage located exclusively in European data centers, avoiding US CLOUD Act exposure.

Eliminate unpredictable cloud bills through a transparent pricing model with zero egress fees, zero API call costs, and no minimum storage durations.

Strengthen ransomware defenses with immutable backups using S3 Object Lock, ensuring data cannot be altered or deleted by attackers.

For UK IT leaders, selecting the right cloud storage is a balancing act with significant consequences. The need for digital sovereignty has intensified, with a strong majority of decision-makers demanding European solutions to ensure GDPR compliance and avoid CLOUD Act exposure. Simultaneously, many organisations feel trapped by unpredictable cloud bills, driven by hidden egress fees and complex pricing. This article outlines a practical, enterprise-ready alternative for G-Cloud storage UK. We explore a sovereign-by-design object storage solution that offers full S3 compatibility, robust ransomware protection, and a transparent economic model, empowering UK businesses and MSPs to regain control over their data and budgets.

Loading form...

Achieve Digital Sovereignty and UK GDPR Compliance

For UK businesses, ensuring data is subject to UK law is a primary concern for compliance. Storing data within a specific jurisdiction enhances security by aligning with local data protection standards. Impossible Cloud provides G-Cloud storage UK solutions operated exclusively in certified European data centers, keeping data under EU rules. This architecture provides a distinct advantage for UK GDPR compliance and data protection.

The US CLOUD Act of 2018 creates potential conflicts with EU privacy protections, a key concern for UK firms. By using EU-only data centers, organisations can mitigate exposure to foreign government data access requests. This geofenced storage approach ensures European data remains under European control. This strategy is critical for regulated industries like financial services, where data residency is a mandate for over 135 countries. This focus on EU legal certainty provides a clear path for maintaining digital sovereignty.

Eliminate Unpredictable Costs with a Zero-Egress Fee Model

Unpredictable data egress fees are a major pain point, accounting for an average of 6% of an organisation's cloud storage costs. These charges for moving data out of a provider's network can quickly undermine a project's budget. Impossible Cloud's model for G-Cloud storage UK directly addresses this by charging zero egress fees and zero API call costs. This transparent approach creates predictable margins for MSPs and stable budgets for enterprises.

Many businesses find their cloud costs are higher than expected, with 65% reporting wasted money due to inefficiencies. A predictable-by-design model removes the risk of bill shock from data-intensive operations. This is especially important for backup and disaster recovery, where large-scale data movement is common. The benefits of this transparent economic model include:

  • No charges for moving data out of storage.

  • Zero fees for API requests, regardless of volume.

  • No minimum storage duration requirements.

  • Simplified budgeting for BaaS and archiving services.

  • Greater freedom to migrate data without financial penalties.

This economic clarity allows organisations using public sector cloud services to plan with confidence. It also aligns with the EU Data Act's goal of reducing vendor lock-in, which will be fully effective from September 2025.

Ensure Full S3-API Compatibility for Seamless Operations

Maintaining operational continuity during a cloud migration is essential, protecting years of investment in applications and scripts. Impossible Cloud ensures 100% S3-API compatibility, allowing existing tools to work without code rewrites. This goes beyond basic operations to include advanced capabilities like versioning, lifecycle management, and event notifications. This comprehensive support minimises migration risk for any G-Cloud storage UK project.

The platform's architecture is built for consistency, delivering predictable latencies for millions of files. The "Always-Hot" object storage model ensures all data is immediately accessible without restore delays. This eliminates the complexity and hidden costs associated with fragile tiering policies, which often lead to API timeouts and failed restores. This approach provides a stable foundation for everything from Cyber Essentials compliant storage to large-scale analytics, ensuring your data is always ready when you need it.

Build Resilient Ransomware Defenses with Immutable Storage

Ransomware attacks in the UK are a growing threat, with incidents doubling to affect 1% of businesses in 2025, which is around 19,000 firms. A robust defense requires more than just backups; it requires them to be unchangeable. Impossible Cloud provides Immutable Storage with S3 Object Lock, making data resistant to deletion or modification. This feature is a cornerstone of modern ransomware protection strategies for G-Cloud storage UK.

This technology is critical for meeting compliance needs and ensuring data integrity for OFFICIAL SENSITIVE data. An effective backup strategy combines immutability with best practices for data distribution. A modern approach to data protection involves these key steps:

  1. Maintain at least 3 copies of your data.

  2. Store the copies on 2 different media types.

  3. Keep 1 of these copies off-site.

  4. Ensure 1 copy is offline or immutable.

This framework, combined with multi-layer encryption and an architecture with no single point of failure, provides a resilient posture. This prepares organisations to recover quickly and completely from an attack.

Meet Regulatory Demands from the EU Data Act to NIS-2

The regulatory landscape is evolving, and G-Cloud storage UK providers must keep pace. The EU Data Act, effective from September 2025, mandates data portability and interoperability to prevent vendor lock-in. Impossible Cloud is designed for this, with open standards and proven bulk data movement capabilities. This ensures customers have a real exit path, preserving their long-term freedom of action.

The NIS-2 Directive also raises the bar for cybersecurity, requiring continuous security processes and supply-chain assurance. Cloud providers are classified as essential services under NIS-2, demanding enhanced data protection and incident reporting. Impossible Cloud bakes these requirements into its operations, not as an afterthought. By aligning with GDPR and supporting country-level geofencing, the platform helps organisations meet their obligations for ISO 27001 certified storage and other regulated workloads, turning regulatory readiness into a competitive advantage.

Empower UK Channel Partners with Predictable Margins and Local Access

For UK MSPs, resellers, and system integrators, predictable margins are the foundation of a profitable service. The zero egress and API fee model of Impossible Cloud's G-Cloud storage UK solution provides exactly that. This allows partners to build Backup-as-a-Service (BaaS) and archiving offerings with stable, defensible margins. Fast onboarding and a partner-ready console further simplify operations.

The multi-tenant partner console includes robust identity and access management with MFA and RBAC. Partners can automate management via a full-featured API and CLI for streamlined service delivery. To expand local access for UK resellers, Impossible Cloud has established a distribution agreement with Northamber plc. This partnership, alongside collaborations with ISVs like NovaBackup, strengthens the ecosystem and makes it easier for partners to deliver sovereign, compliant, and profitable UK data sovereignty solutions to their clients.

FAQ

What makes Impossible Cloud a sovereign G-Cloud storage solution for the UK?

Impossible Cloud is a sovereign solution because it is a European company that operates exclusively in certified European data centers. It offers country-level geofencing to ensure data remains within predefined regions under EU and UK GDPR rules, providing legal certainty and avoiding exposure to extra-jurisdictional legal frameworks like the US CLOUD Act.



How does the 'Always-Hot' storage model benefit my organisation?

The 'Always-Hot' storage model ensures all your data is immediately accessible without any delays or fees associated with restoring from colder, archived tiers. This simplifies operations, makes cost predictions more accurate, and guarantees that your data is always ready for urgent restores, analytics, or third-party application access.



Can I migrate my existing backups and applications easily?

Yes. Impossible Cloud offers full S3-API compatibility, which means your existing applications, backup tools (like Veeam or NovaBackup), and management scripts will work without needing to be rewritten. This ensures a smooth, low-risk migration to our G-Cloud storage platform.



What is the pricing model for your G-Cloud storage?

Our pricing model is designed for predictability and transparency. We charge for the storage you use without any egress fees, API call costs, or minimum storage duration penalties. This straightforward approach eliminates hidden costs and allows for precise budget control, which is especially valuable for MSPs and enterprises.



How does your solution help with ransomware protection?

We provide robust ransomware protection through Immutable Storage using S3 Object Lock. This feature allows you to make your backup data unchangeable for a specified period, creating a secure, tamper-proof copy for disaster recovery. This is a critical defense layer for restoring operations after an attack.



Who is your UK distributor for channel partners?

Our official UK distributor is Northamber plc. Through this partnership, we provide local access and support for UK-based MSPs, resellers, and system integrators looking to offer sovereign and compliant cloud storage solutions to their clients.



Find more articles

Find more articles

Find more articles

Contact Us

I agree to be contacted in accordance with the Privacy Policy.

Contact Us

I agree to be contacted in accordance with the Privacy Policy.

Contact Us

I agree to be contacted in accordance with the Privacy Policy.

Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.

Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.

Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.