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IT professionals conducting a security audit in a European data center, emphasizing data security and compliance.

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IT professionals conducting a security audit in a European data center, emphasizing data security and compliance.

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IT professionals conducting a security audit in a European data center, emphasizing data security and compliance.

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Simplify Your Strategy with Always-Hot Object Storage

30.08.2025

9

Minutes

Thomas Demoor

CTO Impossible Cloud

30.08.2025

30.08.2025

9

Minutes

Thomas Demoor

CTO Impossible Cloud

Complex storage tiers create hidden costs and critical delays when you need data most. An always-hot object storage model eliminates restore fees and tiering failures, offering 100% data accessibility.

Key Takeawys

Always-hot object storage eliminates complex tiering, providing 100% immediate data accessibility without restore delays or hidden fees.

Achieve true EU data sovereignty with storage exclusively in European data centers, ensuring GDPR compliance and avoiding CLOUD Act exposure.

A predictable cost model with zero egress or API fees empowers MSPs and enterprises with stable margins and budget certainty.

Traditional cloud storage often forces a trade-off between cost and access, pushing critical data into complex tiers that introduce risk. Fragile lifecycle policies can lead to restore delays, API timeouts, and unpredictable costs that impact your bottom line by over 50% in some cases. This article explores a modern alternative: an always-hot object storage architecture. We detail how this EU-centric, S3-compatible model provides immediate data access without egress fees, strengthens ransomware protection with immutable backups, and ensures you meet stringent European data sovereignty laws like GDPR.

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Eliminate Complexity with an Always-Hot Architecture

In practice, tiered storage models are brittle and create operational friction. An always-hot object storage model ensures all data is immediately accessible, removing tier-restore delays and unexpected fees entirely. This approach simplifies operations for at least 75% of IT teams. It keeps your third-party backup and analytics tools stable and predictable. This model is built for consistency, offering strong read/write performance and multi-AZ replication for data integrity. A high-performance storage architecture is essential for modern workloads.

Achieve Full EU Data Sovereignty and Compliance

Data sovereignty is a strategic priority for over 84% of European organizations. Our hot object storage is sovereign by design, operated exclusively in certified European data centers to ensure GDPR compliance. It provides country-level geofencing, keeping your data within predefined regions and avoiding CLOUD Act exposure completely. This is a critical advantage for businesses in regulated industries like finance and healthcare. This design gives you total control over data jurisdiction.

Key compliance features include:

  • Strictly EU-based data centers and governance.

  • Country-level geofencing for precise data residency.

  • Full alignment with GDPR principles from day one.

  • Immunity from non-EU governmental data access requests.

This foundation of sovereignty prepares your organization for upcoming regulations. A secure object storage solution is your first line of defense.

Maintain Business Continuity with 100% S3 Compatibility

Full S3 API compatibility is the de facto standard for modern object storage. Our platform ensures your existing applications, scripts, and tools continue working without any code rewrites, protecting investments that amount to thousands of development hours. We support not just basic operations but also advanced capabilities like versioning, lifecycle management, and event notifications. This guarantees a seamless migration and protects your technology investments. Out-of-the-box integrations with leading backup vendors like NovaBackup are included. This deep compatibility is a core tenet of any effective S3-compatible storage strategy.

Defend Against Ransomware with Immutable Object Lock

Ransomware remains a top threat, with attacks striking multiple times every minute globally. Our hot object storage includes Immutable Storage with Object Lock, a critical defense mechanism. This feature allows you to make data unchangeable for a specified period, rendering it immune to encryption or deletion by malicious actors. Immutable backups provide a guaranteed clean recovery point. This capability is essential for audit-ready retention and a resilient archiving and disaster recovery plan. It is a non-negotiable feature for at least 90% of enterprises today.

Empower Channel Partners with a Predictable Margin Model

For MSPs and resellers, predictable margins are everything. Our partner-ready model is designed for profitability and simplicity, with zero egress fees, no API call costs, and no minimum storage durations. This transparent economic model allows partners to build defensible margins for Backup-as-a-Service and archiving solutions. The partner console offers robust multi-tenant management, IAM with MFA/RBAC, and streamlined reporting. With new distribution channels via API in Germany and Northamber plc in the UK, we are expanding local access for hundreds of resellers. This structure makes us a preferred enterprise object storage partner.

Prepare for the EU Data Act and NIS-2 Regulations

Forthcoming EU regulations demand a new level of data governance. Our architecture is built to address these future requirements today.

Here is how we align with the new standards:

  1. EU Data Act (Sept 2025): We ensure data portability by design, allowing you to export all data, metadata, and versions without lock-in. This aligns with the Act’s goal of preventing unfair contractual terms.

  2. NIS-2 Directive: Our operations include continuous security processes, vulnerability management, and supply-chain assurance, meeting the stricter cybersecurity risk-management measures required by NIS-2.

This proactive stance on compliance offers a distinct competitive advantage. It also reduces the risk of fines, which can reach up to 2% of annual turnover for essential entities. Choosing a cost-efficient cloud archive that is also compliant is key.

Build on a Foundation of Enterprise-Ready Governance

True enterprise readiness requires robust identity and access management. Our platform integrates identity-based IAM with granular, role-driven policies and supports external IdPs via SAML/OIDC. A first-class console UX simplifies bucket management and permissions. This allows teams to manage storage, logging, and lifecycle rules without deep API expertise. It is a critical feature for over 80% of enterprise IT leaders. This focus on usability accelerates adoption and reduces operational overhead. An intuitive interface is a key benefit of S3 API object storage.

True enterprise readiness requires robust identity and access management. Our platform integrates identity-based IAM with granular, role-driven policies and supports external IdPs via SAML/OIDC. A first-class console UX simplifies bucket management and permissions. This allows teams to manage storage, logging, and lifecycle rules without deep API expertise. It is a critical feature for over 80% of enterprise IT leaders. This focus on usability accelerates adoption and reduces operational overhead. An intuitive interface is a key benefit of S3 API object storage.

Secure Your Exit Strategy with Open Standards

Vendor lock-in is a major concern for 90% of European IT decision-makers. Our commitment to open standards and proven bulk data movement capabilities ensures you always have an exit path. By using the universal S3 API, exportable formats, and a transparent cost model, we preserve your negotiation power. This freedom of action is fundamental to a modern, multi-cloud strategy. It ensures your scalable object storage can adapt to future needs without penalty.

FAQ

What makes your hot object storage 'enterprise-ready'?

Our platform is enterprise-ready due to its full S3 API compatibility, resilient architecture with no single point of failure, robust IAM with SAML/OIDC support, and built-in compliance with EU regulations like GDPR, the EU Data Act, and NIS-2.



How do you ensure my data stays within a specific EU country?

We offer country-level geofencing. This feature contractually and technically ensures your data is stored exclusively in certified data centers within the European country you select, guaranteeing data residency and sovereignty.



Can I migrate from my current S3 provider easily?

Yes. Our full S3 API compatibility ensures that your existing applications, tools, and scripts will work without modification. This minimizes migration risk and protects your prior investments in S3-based workflows.



What is Object Lock and how does it stop ransomware?

Object Lock is a feature that makes data immutable, meaning it cannot be deleted or altered for a set retention period. Since ransomware works by encrypting files, Object Lock prevents this action, ensuring your backups remain clean and recoverable.



Are there any hidden fees I should know about?

No. Our pricing is transparent and predictable. We have no egress fees, no charges for API calls (PUT, GET, LIST), and no minimum storage duration fees.



How does your partner program help MSPs increase margins?

Our partner program is built on a predictable cost model. With no egress or API fees, MSPs can create BaaS and DRaaS offerings with stable, defensible margins. The multi-tenant console and automation tools also reduce operational overhead.



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Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.

Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.

Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.