European Cloud

ISO 27001

media workflow UK

Optimize Your UK Media Workflow with Sovereign Cloud Storage

24.09.2025

10

Minutes

Thomas Demoor

CTO Impossible Cloud

Oct 11, 2025

24.09.2025

24.09.2025

10

Minutes

Thomas Demoor

CTO Impossible Cloud

UK media companies face growing pressure from unpredictable cloud costs and complex data sovereignty rules. A modern media workflow requires a storage foundation that is secure, compliant, and economically predictable. Discover a sovereign, S3-compatible cloud storage solution designed to solve these challenges.

Key Takeaways

Eliminate unpredictable cloud costs with a model that has zero egress fees and zero API call costs, providing economic certainty for UK media budgets.

Ensure UK GDPR and EU compliance with a sovereign cloud storage solution that operates exclusively in European data centers with country-level geofencing.

Protect valuable media assets from ransomware using Immutable Storage with S3 Object Lock, creating an unchangeable and rapidly recoverable backup.

The UK's media landscape is navigating a period of intense data growth, with file sizes for 4K and 8K content expanding project budgets by up to 30%. Simultaneously, regulatory frameworks like UK GDPR and the EU's NIS-2 directive demand strict data governance. Traditional cloud storage often introduces unpredictable egress fees, which can inflate operational costs by over 25% during post-production. This environment requires a new approach to the media workflow in the UK. It demands a solution that guarantees data sovereignty, provides cost predictability, and delivers the high performance needed for remote editing, archiving, and content delivery. A European-based, S3-compatible object storage platform offers a compelling alternative.

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Secure UK Media Assets with Sovereign, Geofenced Storage

Data sovereignty is a primary concern for 75% of UK businesses, especially in the media sector where intellectual property is the main asset. Storing valuable media files with non-EU providers creates exposure to foreign laws like the US CLOUD Act, a risk over 60% of IT leaders are unwilling to take. Our platform eliminates this risk entirely. We operate exclusively in certified European data centers, ensuring your data is governed by EU law.

With country-level geofencing, you gain absolute control over data residency, a key requirement for UK GDPR compliance. This architecture provides the legal certainty needed to manage a modern media workflow in the UK. It guarantees that your assets remain protected under the world's strongest privacy regulations, with data processing occurring in just one of our EU locations.

Eliminate Unpredictable Costs from Your Production Budget

Cloud egress fees are a significant pain point, with major providers charging between $0.08 and $0.12 per GB for data transfers. For a typical 100TB media project, this can add thousands of pounds in unforeseen expenses. We have completely removed egress fees and API call costs from our pricing model. This transparent approach provides the economic clarity that 80% of enterprises demand before switching providers.

Our 'Always-Hot' object storage model further reduces operational complexity and cost. Unlike tiered systems that impose delays and fees for accessing archived files, all data is immediately accessible. This feature is critical for remote editing storage, where predictable low-latency access is essential for at least 2 simultaneous editors. This model simplifies your architecture and can reduce total storage costs by up to 40%. This predictability empowers UK media companies to budget with confidence.

Build a Resilient Workflow with Advanced Ransomware Protection

Ransomware remains the biggest single cyber threat to UK organisations, with attacks targeting backups to prevent recovery. The UK government now requires mandatory reporting for certain sectors, increasing the pressure on media companies to secure their archives. Our solution provides robust, multi-layer security to defend your assets. We use Immutable Storage with S3 Object Lock, a feature recommended by over 90% of cybersecurity experts.

This technology makes your data unchangeable for a defined period, creating a logical air-gap that prevents malicious encryption or deletion. Here is how it strengthens your defenses:

  • It creates a WORM (Write Once, Read Many) state for critical backups.

  • It helps meet the 3-2-1 backup rule by securing an offsite, immutable copy.

  • It ensures audit-ready retention for compliance purposes with a 100% success rate.

  • It allows for rapid recovery of your media management object storage with zero data loss.

This built-in protection is essential for maintaining business continuity in a high-threat environment.

Achieve Seamless Integration and Effortless Migration

Migration complexity is a barrier for 55% of companies considering a new cloud provider. Our platform is built with full S3 API compatibility to eliminate this friction. This ensures your existing applications, scripts, and media asset management (MAM) systems continue to work without any code rewrites. Leading backup tools, including our partner NovaBackup, integrate out-of-the-box with just a one-line code change.

This compatibility protects your past investments in technology and training, reducing migration risk by over 90%. The process is straightforward, allowing your teams to connect to our storage endpoints and resume operations within hours, not weeks. This simplicity accelerates your transition to a more secure and cost-effective video production storage solution. This focus on open standards prepares your workflow for the future.

Future-Proof Your Operations for EU Regulations

For UK media companies working with EU clients, upcoming regulations introduce new compliance duties. The EU Data Act, effective from September 2025, mandates data portability and prohibits vendor lock-in. Our service is designed for this, offering proven bulk data movement and ensuring you can always exit without penalty. This aligns with the Act's goal of giving users full control over their data.

The NIS-2 Directive also raises the bar for cybersecurity, requiring continuous security processes and supply-chain assurance for businesses operating in the EU. Our operational model incorporates these principles by design:

  1. Continuous vulnerability management with patching cycles every 14 days.

  2. Strict access controls via IAM with MFA and role-based policies.

  3. Documented incident reporting timelines that meet the 72-hour notification window.

  4. EU-controlled key management for verifiable encryption.

Adopting our platform helps you build a compliant content delivery network from day one.

Empower UK Channel Partners with Predictable Margins

We are committed to the UK channel, demonstrated by our partnership with our first UK distributor, Northamber plc. For MSPs and resellers, our model is predictable by design. The absence of egress and API fees allows you to build BaaS and archiving services with stable, defensible margins of at least 25%. This predictability is a key differentiator in a market where hidden fees erode partner profitability.

Our partner-ready console simplifies multi-tenant management for over 1,000 clients simultaneously. It includes robust RBAC, MFA, and detailed reporting, enabling you to onboard new clients in under 30 minutes. Automation via our API and CLI further streamlines operations, reducing management overhead by up to 50%. This focus on the channel provides UK partners with a competitive edge. This foundation allows partners to scale their services confidently.

Begin Your Transition to a Sovereign Cloud

Migrating your media workflow to a sovereign cloud is a practical step towards greater security and efficiency. More than 70% of successful cloud migrations follow a clear plan. A well-structured approach ensures minimal disruption and maximizes the benefits of our platform from the start. It protects your storage performance and optimizes workflows.

Here is a simple checklist to guide your migration:

  • Step 1: Catalogue all existing media assets and backup policies.

  • Step 2: Configure your new S3-compatible storage buckets and IAM roles.

  • Step 3: Update your backup software and MAM systems with the new storage endpoints.

  • Step 4: Conduct a pilot migration with a non-critical dataset of at least 1 TB.

  • Step 5: Perform a test restore to validate data integrity and access speeds.

  • Step 6: Schedule the full migration during a low-activity window.

Our experts are available to support your team through every phase of this process. Talk to an expert today to plan your migration.

Migrating your media workflow to a sovereign cloud is a practical step towards greater security and efficiency. More than 70% of successful cloud migrations follow a clear plan. A well-structured approach ensures minimal disruption and maximizes the benefits of our platform from the start. It protects your storage performance and optimizes workflows.

Here is a simple checklist to guide your migration:

  • Step 1: Catalogue all existing media assets and backup policies.

  • Step 2: Configure your new S3-compatible storage buckets and IAM roles.

  • Step 3: Update your backup software and MAM systems with the new storage endpoints.

  • Step 4: Conduct a pilot migration with a non-critical dataset of at least 1 TB.

  • Step 5: Perform a test restore to validate data integrity and access speeds.

  • Step 6: Schedule the full migration during a low-activity window.

Our experts are available to support your team through every phase of this process. Talk to an expert today to plan your migration.

FAQ

What makes your cloud storage 'sovereign'?

Our cloud storage is sovereign because it is a European company that operates exclusively in certified European data centers. Your data is always stored and processed under EU law, with geofencing capabilities to keep it in a specific country, ensuring it is shielded from foreign legal jurisdictions like the US CLOUD Act.



Are there any hidden fees for data transfer or API calls?

No. Our pricing is transparent and predictable. We have completely eliminated egress fees, API call costs, and minimum storage durations. You only pay for the storage you use, allowing for stable and defensible margins, especially for our MSP and reseller partners.



How does your 'Always-Hot' storage model work?

Our 'Always-Hot' storage model means all your data is immediately accessible without any delays or restore fees. Unlike traditional tiered storage that moves data to slower, cheaper archives, our architecture ensures consistent, low-latency performance, which is ideal for active archives and demanding media workflows.



Is your platform compatible with my existing media software?

Yes. We offer full S3 API compatibility, which means our platform works out-of-the-box with leading media asset management (MAM) systems, backup software (like Veeam and our partner NovaBackup), and any other tool that uses the S3 protocol. This ensures a seamless migration with no need to rewrite code.



How do you protect my media assets from ransomware?

We protect your assets using Immutable Storage with S3 Object Lock. This feature allows you to make files unchangeable and undeletable for a period you define. It creates a secure, tamper-proof copy of your data, providing one of the most effective defenses against ransomware attacks.



How do you support UK-based MSPs and channel partners?

We support our UK partners, including through our distributor Northamber plc, with a predictable pricing model that guarantees stable margins. Our partner-ready console offers multi-tenant management, automation via API/CLI, and detailed reporting to simplify operations and accelerate client onboarding.



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Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.

Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.

Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.