Cloud Storage
Enterprise Storage
MSP cloud storage UK
Powering UK MSPs with Sovereign Cloud Storage and Predictable Margins
Unpredictable cloud bills and complex data sovereignty rules are squeezing MSP margins. A 10-15% chunk of your cloud spend could be just on hidden egress fees. Discover a partner-ready MSP cloud storage solution in the UK that offers financial predictability and guaranteed EU data residency.
Key Takeaways
Address client anxiety and regulatory risk by choosing an EU-sovereign MSP cloud storage solution that guarantees data residency and avoids US CLOUD Act exposure.
Eliminate unpredictable costs and protect your margins with a transparent pricing model that has zero egress fees, no API call charges, and no minimum storage durations.
Leverage a UK-distributor-backed platform with full S3 compatibility, immutable object storage for ransomware protection, and multi-tenant tools designed for MSP growth.
For UK Managed Service Providers, the cloud landscape presents a dual challenge: delivering robust, secure storage while navigating a maze of regulations like UK GDPR and the EU Data Act. Many MSPs find their margins eroded by the complex pricing of hyperscale providers, where egress fees alone can account for over 10% of total costs. This article outlines a strategic approach to MSP cloud storage in the UK, focusing on a sovereign-by-design platform that eliminates unpredictable fees, strengthens ransomware protection, and is distributed locally through partners like Northamber plc.
Meet Data Sovereignty Demands in a Post-Brexit World
Over 61% of UK SMEs express anxiety about where their data is stored, making data sovereignty a key business differentiator. While the UK has its own GDPR framework, storing data with US-based hyperscalers creates exposure to the US CLOUD Act, risking compliance. A European provider ensures data is governed exclusively by EU rules, offering legal certainty. This approach directly addresses the 73% of SMEs worried about data storage in the United States.
Choosing an EU-native platform provides a straightforward solution to these complex regulatory challenges. Our partner-ready cloud solutions offer country-level geofencing to keep data within predefined European regions. This guarantees that 100% of your clients' data remains under the protection of EU privacy laws. This strategy is critical as Gartner predicts 70% of enterprises will see digital sovereignty as a top factor in cloud selection by 2027. This focus on EU-centric governance builds the customer trust essential for growth.
Eliminate Hidden Fees to Create Predictable MSP Margins
Hyperscaler pricing models create significant financial uncertainty for MSPs, hindering long-term planning. Egress fees, charged for moving data out of the cloud, can consume up to 15% of an entire cloud budget, turning profitable services into loss leaders. These unpredictable costs make it nearly impossible to offer fixed-price Backup-as-a-Service (BaaS) or Disaster Recovery solutions confidently. Our pricing model is predictable by design, with zero egress fees and no API call charges.
This transparent economic model allows you to build sustainable, high-margin services. Consider these financial advantages:
Zero Egress Fees: Freely move data for restores or migrations without financial penalties, saving an average of 6% of total cloud storage costs.
No API Call Costs: Integrate backup tools and management scripts without worrying about escalating operational expenses from thousands of daily API requests.
No Minimum Storage Duration: Avoid charges for data stored for short periods, offering greater flexibility for temporary workloads or sandbox environments.
By removing these variables, you can provide competitive, fixed-fee services and secure your reseller margins. This financial stability is the foundation for scaling your MSP business in the UK.
Deliver Enterprise-Grade Ransomware Protection with Immutable Storage
Ransomware remains a top threat, making immutable backups a critical component of any modern data protection strategy. Our platform includes S3 Object Lock, a feature that makes data immutable for a specified period. This means that for its entire retention period, data cannot be altered or deleted by anyone, providing a powerful defence against ransomware attacks. This capability is a core requirement for cyber insurance policies, with some insurers offering up to 20% discounts for its implementation.
This feature ensures that at least one copy of your client’s data is completely untouchable. Our architecture is also built for resilience, eliminating single points of failure to ensure high availability for critical restore operations. With multi-layer encryption for data in transit and at rest, you can deliver a robust, multi-layered defence. This focus on security helps you build recurring revenue services based on trust and reliability.
Simplify Operations with Full S3 API Compatibility
Migration and integration complexity can delay projects and increase costs by thousands of pounds. Our platform offers 100% S3 API compatibility, ensuring your existing tools, scripts, and applications work without modification. This protects your past investments in technology and training, allowing for a seamless transition that can be completed in under one hour. Leading backup software vendors like NovaBackup and others integrate out-of-the-box.
Our "Always-Hot" object storage model further simplifies operations by eliminating complex and fragile storage tiers. All data is immediately accessible with consistent, low latency, which is critical during a disaster recovery scenario. This avoids the restore delays and API timeouts common with tiered architectures, where recalling archived data can take several hours. This operational simplicity is key for efficient multi-tenant MSP storage.
Leverage a Partner-Ready Platform Built for the UK Channel
We are committed to the channel, with features and partnerships designed to help UK MSPs succeed. Our multi-tenant partner console provides the tools you need to manage multiple clients efficiently from a single dashboard. You can automate workflows using the API and CLI, streamline client onboarding, and generate detailed reports. This reduces your management overhead by an estimated 30%.
To further support our UK partners, we have established a distribution agreement with Northamber plc, a leading UK technology distributor with over 45 years of experience. This partnership provides local expertise, support, and streamlined procurement for our entire range of MSP cloud storage UK solutions. This local presence ensures you have the resources you need to grow your business within the UK market. This channel-first approach is designed to accelerate your success.
Future-Proof Your Services with Advanced EU Regulatory Compliance
The regulatory landscape is constantly evolving, and staying ahead is a competitive advantage. Our platform is designed to meet upcoming EU regulations that will impact UK businesses handling European data. Two key regulations are shaping the future:
The EU Data Act: Enforceable from September 12, 2025, this act mandates data portability and interoperability. It is designed to prevent vendor lock-in, a core principle of our service.
The NIS-2 Directive: This directive imposes stricter cybersecurity risk management and reporting obligations on MSPs as critical entities. Our built-in security features help you meet these heightened requirements.
By aligning with a provider that builds these compliance needs into its core architecture, you de-risk your service offerings. This proactive stance on compliance demonstrates foresight to your clients, reinforcing your position as a trusted advisor. It is a key part of a resilient VAR cloud storage strategy.
More Links
Wikipedia offers a comprehensive overview of data sovereignty, defining it as the concept that data is subject to the laws and governance structures within the nation it is collected.
The European Data Protection Board (EDPB) provides Guidelines 07/2020, clarifying the concepts of controller and processor under the GDPR.
The UK Government presents its Digital Strategy, detailing the nation's approach to digital transformation and growth.
The European Union Agency for Cybersecurity (ENISA) publishes its Threat Landscape 2023 report, offering an overview of the current cybersecurity threat environment.
The German Federal Statistical Office (Destatis) provides statistics and information on ICT usage within businesses and the ICT sector in Germany.
The European Commission details its cloud computing policy, outlining the EU's strategic approach to cloud adoption and innovation.
The UK Government offers guidance on its Cloud First policy, which promotes the adoption of cloud services across the public sector.
FAQ
How does your pricing model help me offer competitive BaaS solutions?
Our model is designed for predictability. With no egress fees, API call charges, or minimum storage terms, you know your exact cost base. This allows you to price your Backup-as-a-Service (BaaS) and DRaaS offerings competitively with fixed fees, protecting your margins and providing clear value to your clients.
Is your platform compatible with my existing backup software?
Yes. We provide full S3 API compatibility, which means our storage works seamlessly as a cloud tier for leading backup and recovery software. This allows for a simple, fast migration without needing to replace or reconfigure your existing backup management tools.
How does geofencing help with my clients' compliance needs?
Our country-level geofencing allows you to restrict data storage to specific European regions. This provides proof to your clients and auditors that their data never leaves a chosen jurisdiction, helping them meet strict industry and regulatory requirements like GDPR.
What kind of support can I expect as a UK-based MSP?
We are fully committed to the UK channel. Through our distributor, Northamber plc, you get local access to sales support, technical expertise, and streamlined onboarding. Our partner program also includes a multi-tenant management console and automation tools to help you scale efficiently.
What is 'Always-Hot' storage and how does it benefit restores?
Our 'Always-Hot' architecture means all data is stored in a single, high-performance tier and is instantly accessible. Unlike tiered models that move data to 'cold' or 'archive' storage, there are no delays or extra fees to retrieve data. This ensures fast, predictable restore times, which is critical during an emergency.
How do you help protect my clients against ransomware?
Our primary defence is Immutable Storage via S3 Object Lock. This feature makes your backup data unchangeable and undeletable for its entire retention period. This guarantees you have a clean, uncorrupted copy of data to restore from, even if a live environment is compromised by a ransomware attack.
