Cloud Storage

Enterprise Storage

partner onboarding storage UK

Streamline Partner Onboarding for UK Storage with Predictable Margins

08.09.2025

8

Minutes

Christian Kaul

Founder & COO Impossible Cloud

Oct 11, 2025

08.09.2025

08.09.2025

8

Minutes

Christian Kaul

Founder & COO Impossible Cloud

UK partners face a dual challenge: delivering GDPR-compliant storage while protecting margins from unpredictable fees. A new approach to partner onboarding for storage in the UK eliminates this conflict, combining sovereign infrastructure with a partner-first economic model.

Key Takeaways

Achieve predictable margins with a zero-egress-fee storage model designed for UK channel partners.

Streamline your partner onboarding for storage in the UK with local access through the new Northamber plc distribution agreement.

Deliver 100% GDPR-compliant and sovereign storage solutions to protect your clients from CLOUD Act exposure.

For UK MSPs and resellers, providing cloud backup and storage services is a significant growth area, with market demand increasing over 15% annually. Yet, partnering with hyperscalers often introduces unpredictable costs and compliance headaches related to the CLOUD Act. The ideal partner onboarding for storage in the UK should be fast, simple, and profitable. It must provide a foundation of digital sovereignty and cost predictability, enabling partners to build valuable, high-margin services. Through new UK distribution channels, accessing this model is now simpler than ever, offering a direct path to growth.

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Escape Unpredictable Costs and Compliance Risks

Many UK channel partners see margins shrink by up to 30% due to hidden egress and API call fees from major cloud providers. This volatility makes it difficult to price backup-as-a-service (BaaS) offerings competitively. Furthermore, ensuring client data remains under EU/UK GDPR control is a challenge with non-EU providers. A significant majority of EU decision-makers now demand European solutions for this reason. This creates a clear need for a partner-centric storage model built on financial transparency and data sovereignty. Addressing these two issues is the first step to building a better partnership.

Build Services on a Sovereign, Predictable Foundation

Impossible Cloud offers a platform that is sovereign by design, operating exclusively in certified European data centres. This provides a 100% GDPR-compliant solution, free from CLOUD Act exposure. Our model features zero egress fees, no API call costs, and no minimum storage durations. This transparent approach gives partners predictable, defensible margins for every client. With full S3-API compatibility, existing tools and scripts work without modification, reducing migration friction by over 90%. You can explore our MSP cloud partner program to see the direct benefits. This foundation of predictability and compliance changes the economic model for partners.

Accelerate Time-to-Market with Rapid Partner Onboarding

Our partner onboarding for storage in the UK is designed for speed, enabling you to generate revenue in days, not months. The process is streamlined for efficiency and immediate value. We provide all the tools needed for success with over 1,000 partners already enabled. Here is how you can get started in 4 steps:

  1. Access the multi-tenant partner console for centralized client management.

  2. Utilize the full API and CLI for 100% automation of provisioning and reporting.

  3. Integrate seamlessly with leading backup tools like Veeam and NovaBackup out-of-the-box.

  4. Leverage dedicated channel partner resources and support from day one.

This entire onboarding process can be completed in under one hour. This rapid setup allows you to focus on client solutions, not platform management."

Deliver Enterprise-Grade Security and Resilience

Your clients expect robust security, and our platform delivers with multiple layers of protection. Immutable Storage with Object Lock provides powerful ransomware defense, a threat that grew by over 70% last year. All data is immediately accessible in our “Always-Hot” architecture, eliminating restore delays that can cost businesses thousands per hour. This model avoids the hidden fees and API timeouts common with complex tiering. Our enterprise-ready features ensure you can meet stringent client requirements:

  • Multi-layer encryption for data in transit and at rest.

  • Granular Identity and Access Management (IAM) with MFA and RBAC.

  • Country-level geofencing to keep data within specific EU regions.

  • An architecture with no single point of failure, ensuring high availability.

These features allow you to build services with confidence, as detailed in our guide to improving reseller margins."

Gain Local UK Access Through Northamber plc

To better serve our UK partners, Impossible Cloud has established its first UK distribution agreement with Northamber plc. This 2025 milestone provides UK MSPs and resellers with local access and support for our sovereign cloud storage. Northamber has over 40 years of experience supporting the UK channel. This partnership simplifies procurement and provides a trusted, local point of contact. It removes logistical barriers, making it easier than ever to start offering EU-sovereign storage solutions to your clients. Learn more about our UK channel partner storage options. This local presence is key to scaling your operations effectively."

Achieve Regulatory Readiness as a Competitive Edge

Staying ahead of regulations like the EU Data Act and NIS-2 is a key differentiator for MSPs. Our platform is built with these requirements in mind. We provide data portability by design, ensuring there is no vendor lock-in and a clear exit path for you and your clients. This aligns with the EU Data Act's requirements, which take effect from September 2025. Our continuous security processes and supply-chain assurance meet the stringent demands of NIS-2. By partnering with us, you offer your clients a future-proof solution that turns regulatory burdens into a competitive advantage. You can start today by exploring how to become an MSP partner."

Start Building Your Sovereign Storage Practice Today

The path to offering secure, sovereign, and profitable storage services in the UK is clear. With a predictable cost model and enterprise-grade features, you can solve your clients' biggest data challenges. The new distribution channel through Northamber plc makes the partner onboarding for storage in the UK more accessible than ever. Take the next step and talk to an expert about how our partner-ready platform can help you grow your business with over 50% better margins. A 15-minute conversation can redefine your storage strategy for the next five years."

The path to offering secure, sovereign, and profitable storage services in the UK is clear. With a predictable cost model and enterprise-grade features, you can solve your clients' biggest data challenges. The new distribution channel through Northamber plc makes the partner onboarding for storage in the UK more accessible than ever. Take the next step and talk to an expert about how our partner-ready platform can help you grow your business with over 50% better margins. A 15-minute conversation can redefine your storage strategy for the next five years."

FAQ

What makes the Impossible Cloud partner program different for UK MSPs?

Our program is built on a 'Predictable by Design' model. Unlike hyperscalers, we charge zero egress fees and no API call costs, which provides stable, defensible margins for BaaS and archiving. Combined with our new UK distribution through Northamber plc, it offers an unmatched combination of profitability and accessibility.



How long does the partner onboarding process typically take?

Our partner onboarding is designed to be completed in under an hour. With a multi-tenant console, full API/CLI for automation, and out-of-the-box integrations, you can start provisioning client storage services the same day you sign up.



Is the storage platform suitable for regulated industries like finance?

Absolutely. Our platform is ideal for financial services and other regulated sectors. Features like EU-only data centers, country-level geofencing, immutable storage for audit trails, and GDPR compliance by design meet the strict requirements for sensitive data.



What kind of support can I expect as a UK partner?

UK partners receive comprehensive support, including access to our partner portal with sales and marketing tools, dedicated technical assistance, and local support through our distributor, Northamber plc. We are 100% committed to our channel partners' success.



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Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.

Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.

Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.