Cloud Storage
Object Storage
save object storage transparent pricing
Achieve Predictable Cloud Costs with Transparent Object Storage Pricing
Hidden cloud storage fees like egress charges and API call costs create budget uncertainty for over 45% of EU enterprises. A transparent pricing model eliminates these variables entirely. Discover a predictable, sovereign object storage solution designed for performance and compliance.
Key Takeawys
Eliminate unpredictable cloud costs by choosing an object storage provider with zero egress fees, no API call charges, and no minimum storage durations.
Strengthen data sovereignty and GDPR compliance by using a European cloud provider that operates exclusively in EU data centers with country-level geofencing.
Ensure business continuity with an "Always-Hot" storage model that provides full S3-API compatibility, immutable backups, and no restore delays or fees.
For many EU enterprises, cloud adoption is standard practice, with over 45.2% of businesses purchasing cloud services in 2023. Yet, this reliance often brings unpredictable costs and vendor lock-in, creating significant financial and operational friction. Complex pricing tiers, surprise egress fees, and API call charges make budget forecasting a constant challenge. This article outlines a clear path to save on object storage with transparent pricing, enabling EU businesses to achieve cost predictability, strengthen data sovereignty, and maintain full S3-API compatibility without re-engineering their existing applications. It is a practical guide for IT leaders seeking control over both their data and their budgets.
Escape Budget Uncertainty from Hidden Cloud Fees
Complex cloud billing is a major pain point for a significant share of European companies. Many IT leaders feel locked into providers due to opaque pricing structures that include variable egress fees and API call costs. These unpredictable expenses undermine financial planning for at least 30% of IT departments. This lack of clarity slows down strategic decisions, as the total cost of ownership remains a moving target.
This environment makes it difficult for businesses to scale operations without risking budget overruns. The core issue is a pricing model designed for complexity, not clarity. A recent OECD report highlighted how such practices can reinforce customer lock-in, making it hard for businesses to migrate. This forces companies to choose between paying unpredictable fees or undertaking a costly and complex migration. The need for a straightforward economic model has never been greater.
Adopt a Predictable Model with Zero Egress Fees
A truly transparent pricing model for object storage eliminates the primary sources of budget surprises. Impossible Cloud offers a predictable financial framework with three key guarantees for all customers. This approach provides the economic clarity that over 80% of EU organizations seek.
Our model is built on these principles:
Zero Egress Fees: Access your data as often as needed without incurring financial penalties, giving you complete freedom.
Zero API Call Costs: Run your applications and scripts without worrying about transaction charges, ensuring operational consistency.
No Minimum Storage Duration: Store data for any length of time without being locked into long-term contracts, offering maximum flexibility.
This structure ensures that your bill reflects only the storage you use, making costs 100% predictable. By removing hidden variables, businesses can confidently forecast their expenses and allocate resources more effectively. You can explore our transparent pricing to see how this model works. This shift toward predictability is essential for sustainable growth.
Strengthen Sovereignty with EU-Centric Storage
Cost transparency is a powerful driver for enterprises seeking sovereign cloud solutions. A strong majority of EU decision-makers now demand European options for their critical infrastructure. Impossible Cloud meets this need by operating exclusively in certified European data centers, ensuring all data remains under EU jurisdiction and is fully GDPR-compliant. This approach directly addresses concerns about the CLOUD Act and foreign data access.
We provide country-level geofencing, allowing you to restrict data storage to predefined regions with just a few clicks. This technical control is a direct answer to regulatory demands for data residency. For industries like financial services, this capability is not just a benefit—it is a core compliance requirement. By combining a predictable cost model with a sovereign-by-design architecture, we offer a practical path for the 84% of EU organizations planning to use sovereign cloud solutions. This foundation of trust and control is critical for modern data governance.
Leverage Enterprise-Ready S3 Compatibility and Performance
True enterprise readiness goes beyond basic storage operations. Our platform offers full S3-API compatibility, protecting your investments in existing tools and applications. This ensures your pipelines continue to run without code rewrites, minimizing migration risk for 100% of your S3-based workloads. You can find more details in our S3 cost comparison guide.
Our architecture is built for consistency and availability, featuring:
An "Always-Hot" Object Storage Model: All data is immediately accessible with no tier-restore delays, reducing operational complexity.
Multi-AZ Replication: Your data is protected against single points of failure, ensuring integrity for millions of files.
Advanced S3 Capabilities: We support versioning, lifecycle management, and event notifications across the API, CLI, and SDK.
This “Always-Hot” model avoids the fragile tiering that leads to hidden restore fees and API timeouts. It provides the predictable performance needed for demanding use cases like backup, disaster recovery, and analytics. This robust architecture ensures your data is always available when you need it.
Ensure Compliance with EU Data Act and NIS-2 Readiness
Regulatory readiness offers a significant competitive advantage. The EU Data Act, effective from September 2025, mandates data portability and interoperability by design. Our platform was built to meet these requirements, ensuring you have a real exit path with no lock-in. This includes the ability to export metadata, versions, and access information, aligning perfectly with the new law's goals.
The NIS-2 Directive also raises the bar for supply-chain security and continuous process management. Our operations incorporate these principles as a default, not an afterthought. We provide robust security features, including multi-layer encryption and Immutable Storage with Object Lock for ransomware protection. This helps you meet the strict retention and audit requirements of regulations like GDPR. This proactive approach to compliance simplifies your governance burden.
Empower MSPs with Predictable Margins and Partner-Ready Tools
For Managed Service Providers, predictable costs translate directly to stable, defensible margins. Our channel-first model is designed to help MSPs succeed. The absence of egress and API fees makes it simple to price Backup-as-a-Service (BaaS) and archiving solutions competitively. This clarity is a key reason our partner program has grown by over 50% in the last year.
We provide a suite of partner-ready tools to accelerate growth:
A multi-tenant console with robust role-based access control (RBAC) and multi-factor authentication (MFA).
Full automation capabilities via our API and CLI for streamlined management.
Out-of-the-box integrations with leading backup tools, including a deep collaboration with NovaBackup.
Expanded local access through new distribution agreements with api in Germany and Northamber plc in the UK.
This ecosystem empowers our partners to deliver sovereign, compliant, and cost-effective storage solutions to their clients. Learn more about our cost savings to see the potential. Our commitment to the channel ensures our partners have the tools they need to thrive.
More Links
National Institute of Standards and Technology (NIST) offers Special Publication 800-145, providing a foundational definition of cloud computing.
Bitkom, the German Association for Information Technology, Telecommunications and New Media, published a press release highlighting the demand for German cloud solutions.
PwC released a study on the untapped potential of outsourcing financial services.
PwC provides insights into cloud governance in Germany, focusing on risk and regulatory aspects.
zNT Berlin presents a study on fair software licensing and cloud computing.
USU's website details FinOps, a framework for cloud financial management.
FAQ
What makes your object storage pricing transparent?
Our object storage pricing is transparent because it is predictable by design. We charge only for the storage you consume, with no egress fees, no API call costs, and no minimum storage duration. This simple, all-inclusive model eliminates hidden costs and ensures your bill is always predictable.
How does your solution help with GDPR and data sovereignty?
Our solution is sovereign by design. We operate exclusively in certified European data centers and offer country-level geofencing. This ensures your data stays within the EU, under its legal jurisdiction, helping you meet GDPR data residency requirements and avoid exposure to regulations like the CLOUD Act.
Is your object storage fully compatible with the S3 API?
Yes, our object storage is fully S3-API compatible. This allows you to use your existing applications, scripts, and tools without any code changes. We support advanced S3 features like versioning, lifecycle management, and Object Lock to ensure a seamless migration and integration experience.
What is 'Always-Hot' storage?
An 'Always-Hot' storage model means all your data is immediately accessible without any delays or restore fees associated with tiered storage (like cool or archive tiers). This simplifies operations, ensures predictable performance for backups and applications, and avoids the hidden costs of data retrieval.
How do you protect my data from ransomware?
We protect your data from ransomware using Immutable Storage with S3 Object Lock. This feature allows you to make your data unchangeable and undeletable for a specified period. Even if your systems are compromised, your immutable backups remain secure, allowing you to restore clean data quickly.
What benefits do you offer for MSPs and channel partners?
We offer MSPs predictable margins through our zero-egress-fee model, a multi-tenant partner console for easy client management, and full automation via API/CLI. Our growing distribution network, including partners like Northamber plc in the UK, provides local support and fast onboarding.
