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UK Storage Trends in 2025 Demand Sovereignty and Predictable Costs

18.07.2025

9

Minutes

Christian Kaul

Founder & COO Impossible Cloud

Oct 11, 2025

18.07.2025

18.07.2025

9

Minutes

Christian Kaul

Founder & COO Impossible Cloud

UK businesses face rising cloud costs and complex data sovereignty rules. A new storage trend offers a solution: EU-based object storage with zero egress fees, delivering both compliance and predictable spending.

Key Takeaways

Data sovereignty is a primary driver for UK businesses choosing cloud storage in 2025, with a focus on GDPR compliance and avoiding US CLOUD Act exposure.

Predictable pricing models with zero egress fees and no API call costs are becoming standard requirements to combat budget unpredictability and vendor lock-in.

Full S3 compatibility and features like Immutable Object Lock are essential for seamless migration, ransomware protection, and ensuring business continuity.

The landscape for storage is trending towards greater control for UK businesses in 2025. Many IT leaders feel locked into complex contracts with non-EU providers, facing unpredictable costs and exposure to regulations like the US CLOUD Act. A strong majority now demand European solutions that guarantee EU data residency and cost transparency. This shift highlights the need for a practical, enterprise-ready alternative that combines performance parity with a sovereign-by-design architecture. The solution lies in leveraging EU-only infrastructure that simplifies compliance and eliminates financial surprises.

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Prioritise Digital Sovereignty and EU Compliance

A majority of EU decision-makers now prioritise European solutions for their critical infrastructure. This shift is a direct response to the need for guaranteed data sovereignty in the UK. Storing data exclusively in certified European data centers ensures full GDPR compliance. This approach removes any data exposure to the US CLOUD Act. Our architecture uses country-level geofencing to keep all data within predefined EU regions. This focus on EU legal certainty is a primary driver in current storage trending UK discussions. It prepares businesses for stricter data governance rules coming into effect from September 2025.

Eliminate Unpredictable Cloud Storage Costs

Many companies feel locked into their cloud providers due to complex pricing. A significant share of businesses now prefer a German or EU provider to regain control. Our transparent economic model directly addresses this pain point with zero egress fees or API call costs. There are also no minimum storage duration requirements, giving you complete flexibility. This predictable-by-design model allows Managed Service Providers (MSPs) to secure stable, defensible margins for their services. This clarity in cloud spend optimisation is becoming a critical selection criterion for over 70% of IT buyers.

Adopt S3 Compatibility for Seamless Migration

Protecting past investments in applications and pipelines is essential for any migration project. Full S3-API compatibility ensures your existing apps, scripts, and tools continue working without code rewrites. This goes beyond basic operations to include advanced capabilities. Here is what that support includes:

  • Versioning for object history

  • Lifecycle management policies

  • Object tagging and metadata

  • Event notifications for automation

  • Out-of-the-box integrations with leading backup tools like NovaBackup

This compatibility reduces migration risk to near zero. It allows your teams to focus on value instead of costly refactoring projects. This seamless transition is a key part of the future of cloud storage.


Strengthen Ransomware Defences with Immutable Storage

Ransomware remains a top threat, making immutable backups a cornerstone of modern data protection. Our platform includes Immutable Storage with Object Lock as a standard feature. This function prevents files from being altered or deleted for a set period, rendering them safe from malicious encryption. This creates an audit-ready retention system for compliance. Combined with multi-layer encryption and Identity and Access Management (IAM) with MFA, it provides a resilient posture against attacks. All data is immediately accessible in our “Always-Hot” storage model, ensuring fast restores without any tier-restore delays or fees.

Leverage an Architecture Built for High Availability

An effective storage platform must deliver consistency and availability under any workload. Our architecture is designed to eliminate single points of failure, ensuring strong read/write consistency. It provides predictable latencies for millions of small files or large archival patterns. The “Always-Hot” model is a key differentiator in emerging cloud technologies. It simplifies operations by avoiding brittle tiering policies that cause restore delays and hidden costs. This design guarantees that 100% of your data is always accessible for any third-party tool.

Enable Channel Partners with a Partner-Ready Platform

We provide MSPs, resellers, and system integrators with the tools for success. The platform is predictable by design, allowing for stable margins on Backup-as-a-Service offerings. Our partner console simplifies operations for our growing UK distributor network, including Northamber plc. Key features for partners include:

  1. Multi-tenant management with RBAC and MFA

  2. Full automation capabilities via API and CLI

  3. Detailed reporting and analytics

  4. Fast and simple partner onboarding processes

  5. Direct access to local distribution via api (Germany) and Northamber plc (UK)

This focus on the channel makes it easier to build a hybrid cloud storage strategy for clients.


Prepare for the EU Data Act and NIS-2 Regulations

Regulatory readiness offers a competitive advantage. Our platform is built to align with upcoming EU regulations. The EU Data Act, effective from September 2025, mandates data portability and interoperability. We support this with open standards and proven bulk data movement tools, ensuring you have a real exit path. This commitment to no lock-in preserves your long-term freedom. For NIS-2, our continuous security processes and supply-chain assurance are baked into operations, not added as an afterthought. This proactive stance on compliance is a core part of our value.

Regulatory readiness offers a competitive advantage. Our platform is built to align with upcoming EU regulations. The EU Data Act, effective from September 2025, mandates data portability and interoperability. We support this with open standards and proven bulk data movement tools, ensuring you have a real exit path. This commitment to no lock-in preserves your long-term freedom. For NIS-2, our continuous security processes and supply-chain assurance are baked into operations, not added as an afterthought. This proactive stance on compliance is a core part of our value.

Execute Your Migration with Confidence

Migrating to a new storage platform should be straightforward and risk-free. With full S3 compatibility, the process is simplified to a few key steps. First, update your application endpoints to the new service region. Next, replicate your existing bucket policies and IAM roles in the new console. Finally, run comprehensive test restores to validate data integrity and access times. This proven process protects your investments and minimises operational disruption. To get started on your own migration, talk to one of our experts today. Get a demo to see how simple a sovereign cloud can be.

FAQ

What does 'sovereign by design' mean for my data?

It means the storage platform is architected from the ground up to guarantee data resides in a specific jurisdiction. At Impossible Cloud, this means your data is stored exclusively in certified European data centers, under EU law, with geofencing to prevent it from moving outside your chosen country.



How does a 'no egress fee' policy benefit my business?

A 'no egress fee' policy means you are not charged for retrieving or moving your data out of the cloud. This creates predictable, transparent costs, encourages data mobility, and removes a major financial barrier that contributes to vendor lock-in.



Is your platform suitable for Managed Service Providers (MSPs)?

Yes, it is partner-ready. We provide a multi-tenant console, full automation via API/CLI, and a predictable pricing model that allows MSPs to build profitable and compliant Backup-as-a-Service (BaaS) and archiving solutions for their clients.



What is 'Always-Hot' storage?

'Always-Hot' storage means all your data is immediately accessible without any delays or extra fees associated with retrieving it from a colder, slower tier. This simplifies operations, makes restores faster and more reliable, and ensures your applications always perform as expected.



How do you ensure my data is protected from ransomware?

We provide multi-layer security, including encryption in transit and at rest, plus Immutable Storage with Object Lock. This allows you to make your backup data unchangeable for a specified period, providing a secure copy that cannot be encrypted by attackers.



What does your partnership with Northamber plc mean for UK customers?

Our partnership with UK distributor Northamber plc provides local access and support for resellers and MSPs across the United Kingdom. This ensures faster onboarding and expert guidance from a trusted, established channel partner in the region.



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Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.

Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.

Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.