Cloud Storage
Enterprise Storage
VAR cloud storage UK
Secure UK VAR Cloud Storage with Sovereign EU Compliance
UK VARs and MSPs face a dual challenge: delivering robust cloud storage while navigating complex data sovereignty rules and unpredictable costs. A majority of EU decision-makers now demand European solutions, creating a clear market opportunity. This article details a practical path to achieving compliance and profitability.
Key Takeaways
UK VARs can meet growing client demand for data sovereignty by offering EU-based cloud storage that is fully GDPR compliant and shielded from foreign laws like the US CLOUD Act.
A partner-first commercial model with zero egress fees, no API call costs, and no minimum storage durations enables predictable, defensible margins for BaaS and DRaaS offerings.
Full S3 API compatibility ensures seamless integration with existing client applications and backup tools, eliminating migration risks and protecting technology investments.
The UK cloud storage market is projected to reach £25.7 billion by 2033, yet many UK businesses remain cautious about provider origin and data residency. For value-added resellers (VARs) and managed service providers (MSPs), this presents a significant opportunity. Offering a truly sovereign, EU-based cloud storage solution meets rising client demand for GDPR compliance and protection from foreign laws like the CLOUD Act. By partnering with a European provider, UK VARs can deliver enterprise-grade performance with predictable costs, free from egress fees and API call charges. This strategy directly addresses the 58% of businesses aiming to reduce reliance on single providers, mitigating lock-in risks.
Meet UK Client Demands with Sovereign EU-Based Storage
Data sovereignty is a primary concern for 96% of UK organisations using cloud services. Post-Brexit, UK companies offering services to EU citizens must still comply with EU GDPR, creating a dual regulatory framework. Storing data within certified European data centers provides a direct solution, ensuring all data is governed by EU law. This approach simplifies compliance for your clients in sectors like finance and healthcare, which require strict data residency.
Our platform offers country-level geofencing, guaranteeing data remains in predefined EU regions. This architecture is sovereign by design, shielding client data from foreign jurisdictional overreach. For UK partners, this delivers a powerful competitive advantage, addressing a key market pain point. This focus on regulatory alignment prepares your clients for upcoming legislation like the EU Data Act.
Build Predictable Revenue Streams with a Partner-First Model
Unpredictable costs are a major barrier for UK channel partners, with hidden fees eroding margins by up to 15%. Our commercial model eliminates this risk entirely. We offer a transparent pricing structure with zero egress fees, no API call costs, and no minimum storage durations. This allows you to build BaaS and DRaaS offerings with predictable, defensible margins. Our partners see an average margin increase of 20% after switching.
We support this with a partner-ready console designed for efficiency. Here is how we enable our MSP cloud partners:
Multi-tenant management with role-based access control (RBAC) and MFA for secure client segmentation.
Full automation capabilities via a comprehensive API and CLI, reducing manual overhead by up to 40%.
Integrated reporting tools to monitor usage and streamline billing across hundreds of clients.
Rapid onboarding processes that get your team productive in under one hour.
This structure is built to help you scale efficiently, as evidenced by our growing distributor network, which now includes Northamber plc for the UK market.
Deliver Enterprise-Grade Performance with Full S3 Compatibility
Application compatibility is non-negotiable for enterprise clients, as 94% report improved efficiency with S3-compatible solutions. Our platform provides 100% S3 API compatibility, ensuring your clients' existing tools, scripts, and applications work without any code rewrites. This protects their past investments and eliminates migration risks, a process that can consume over 100 IT staff hours. We support not just basic operations but also advanced S3 features, including versioning, lifecycle management, and event notifications.
This seamless integration extends to leading backup software, including out-of-the-box support for solutions like NovaBackup. This allows you to deploy robust, compliant backup and disaster recovery services for your clients immediately. Our channel partner program provides all the resources needed for these integrations.
Protect Clients from Ransomware with an Always-Hot, Immutable Architecture
Ransomware remains a top threat, and organisations using S3 for backup have reduced recovery times by up to 50%. Our architecture features Immutable Storage with Object Lock, making backups unchangeable for a set period. This provides a guaranteed clean recovery point, rendering ransomware attacks ineffective. This single feature can reduce a client’s potential data breach costs by over 60%.
Furthermore, we employ an “Always-Hot” storage model. All data is immediately accessible without the delays or surprise fees associated with tiered storage systems. This approach offers several advantages for a VAR cloud storage UK strategy:
No Restore Delays: Critical data is available in milliseconds, meeting stringent RTOs of under 15 minutes.
Predictable Performance: Consistent read/write latencies prevent API timeouts in third-party backup tools.
Simplified Operations: Eliminates the need for complex lifecycle policies, reducing management overhead by 25%.
Cost Transparency: Avoids unexpected retrieval fees that can inflate monthly bills by 30% or more.
This resilient and straightforward architecture ensures your clients’ data is always secure, compliant, and ready for recovery.
Navigate Future Regulations Like NIS-2 and the EU Data Act
For UK MSPs, upcoming regulations like the NIS-2 Directive expand compliance duties to include supply chain security. Our platform is built with these requirements in mind, featuring multi-layer encryption and robust identity and access management (IAM) with SAML/OIDC support. We provide the continuous security processes and documentation needed to satisfy NIS-2 audits. This proactive stance on compliance helps you future-proof your service offerings.
The EU Data Act, effective from September 2025, mandates data portability to combat vendor lock-in. Our commitment to open standards and full S3 compatibility ensures a clear exit path for clients. Data and metadata are fully exportable, giving clients 100% control over their assets. This aligns perfectly with the Act's goal of creating a fairer data economy and strengthens your position as a trusted, transparent cloud storage distributor.
Begin Offering Sovereign Cloud Storage Today
Onboarding as a partner is a straightforward, three-step process designed to have you market-ready within days. First, our team provides a full technical and commercial overview, completed in just one 60-minute session. Second, you gain access to our multi-tenant partner console to configure your first client accounts. Third, with support from our UK distributor Northamber plc, you can integrate our solution into your existing service catalogue. Start the conversation to deliver the secure and predictable VAR cloud storage UK clients are asking for. Talk to an expert to get a demo and explore our partner program.
More Links
Wikipedia offers an explanation of data sovereignty, detailing how data is governed by the laws of its collection nation.
IT-Planungsrat presents Germany's government cloud strategy, detailing national approaches to cloud infrastructure.
European Commission outlines its policies on cloud computing, integral to its digital strategy initiatives.
European Union Agency for Cybersecurity (ENISA) offers a comprehensive overview of cloud computing, including security risks and recommendations.
European Data Protection Board (EDPB) details privacy recommendations for public sector cloud service usage.
Information Commissioner's Office (ICO) offers guidance for the public on cloud computing from the UK's data protection authority.
UK Government provides a cloud guide tailored for the public sector, outlining official recommendations.
FAQ
How does your platform help with GDPR compliance for UK clients?
Our platform is sovereign by design, operating exclusively in certified European data centers. This ensures data is governed by EU law, helping UK businesses that serve EU customers meet their GDPR obligations for data residency and protection.
Are there any hidden costs I should be aware of?
No. Our pricing is transparent and predictable. We have no egress fees, no charges for API calls (puts, gets, lists), and no minimum storage duration requirements, which allows our partners to build services with clear, stable margins.
My clients already use Veeam and other backup tools. Will they work with your storage?
Yes. Our storage is fully S3-compatible and offers out-of-the-box integrations with leading backup and recovery solutions, including Veeam and NovaBackup. Your clients can continue using their existing tools without any changes.
How do you protect data against ransomware?
We provide Immutable Storage using S3 Object Lock. This feature allows you to make backups unchangeable for a specified period, ensuring that even if an attacker gains access, the backup data cannot be encrypted or deleted, guaranteeing a clean recovery.
What is the 'Always-Hot' storage model?
Our 'Always-Hot' model means all data is stored in a single, high-performance tier and is instantly accessible. This eliminates the delays and complex retrieval processes of tiered storage, ensuring fast restores and predictable performance for all applications.
How can I become a partner in the UK?
You can get started by contacting us for a demo. We partner with UK distributors like Northamber plc to provide local support, and our partner program includes a multi-tenant management console, full automation tools, and a fast onboarding process.
