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Veeam Backups
Veeam backup storage UK Impossible
Optimise Veeam Backup Storage in the UK with a Sovereign Cloud Strategy
UK businesses face a triple challenge with Veeam backups: ensuring data sovereignty, controlling unpredictable cloud costs, and defending against ransomware. A flawed storage strategy creates significant financial and regulatory risks.
Key Takeawys
Achieve UK GDPR compliance and data sovereignty by using EU-only, geofenced cloud storage for your Veeam backups, avoiding CLOUD Act exposure.
Eliminate unpredictable cloud bills with a storage model that has zero egress fees and zero API call costs, ensuring predictable margins for MSPs.
Protect Veeam backups from ransomware by leveraging S3 Object Lock for immutable storage, making your recovery data unchangeable.
For UK IT leaders, managing Veeam backups effectively is a balancing act between performance, cost, and compliance. Storing data with non-EU providers exposes businesses to foreign jurisdictions like the CLOUD Act, while unpredictable egress and API fees from hyperscalers erode budgets; 51% of UK firms report overspending on cloud storage. This article outlines a strategic approach to Veeam backup storage for UK businesses, focusing on a sovereign-by-design platform that delivers cost predictability and robust, immutable protection against modern cyber threats. We will explore how EU-centric, S3-compatible object storage solves these core challenges.
Meet UK Data Sovereignty and GDPR Mandates
For UK businesses, the principle of data sovereignty is a cornerstone of trust and regulatory compliance. Although the UK has left the EU, the UK GDPR incorporates the EU GDPR's core tenets, requiring stringent protection for personal data. Storing Veeam backups with providers subject to non-EU laws creates risk; an estimated 97% of Europe's cloud infrastructure is run by non-European companies. This exposes sensitive data to foreign government access requests.
Impossible Cloud provides a solution that is sovereign by design, operating exclusively in certified European data centres. Our country-level geofencing guarantees your Veeam backup data remains within your chosen EU region, fully aligned with GDPR. This provides the legal certainty that over 84% of decision-makers consider a critical factor in vendor selection. Choosing an EU-native provider for your UK data backup solution removes the ambiguity of data residency. This focus on sovereignty prepares your business for the evolving regulatory landscape.
Eliminate Unpredictable Costs from Veeam Storage
A major pain point for IT budgets is the variable and often hidden costs associated with cloud storage. Research shows that 55% of European organisations have delayed projects due to unpredictable egress fees. These data transfer costs can account for 10% to 15% of a total cloud bill, making budget forecasting nearly impossible. This model penalises businesses for accessing their own backup data during a critical restore.
Impossible Cloud offers a transparent economic model designed for predictability. We charge zero egress fees, zero API call costs, and have no minimum storage durations. This predictable-by-design approach allows UK businesses and MSPs to forecast their Veeam storage costs with 100% accuracy. Our model simplifies financial planning and removes the risk of vendor lock-in. The benefits of this transparent approach include:
Predictable Margins: MSPs can build BaaS offerings with stable, defensible margins.
No Restore Penalties: Access your Veeam backups as often as needed without incurring extra charges.
Budgetary Control: Your monthly bill is based purely on the storage you consume.
Simplified Invoicing: We eliminate the need to audit thousands of lines of API call charges.
This financial clarity empowers you to build a more resilient and cost-effective Veeam backup strategy. With costs under control, you can focus on optimising data protection policies.
Fortify Veeam Backups Against Ransomware with Immutability
Ransomware attacks increasingly target backup repositories to prevent recovery, making immutable storage a critical defence layer. The recommended 3-2-1-1 backup rule adds a final '1' for an immutable or offline copy, which is your last line of defence. An immutable backup cannot be altered or deleted by anyone—including administrators—before its retention period expires. This renders ransomware attacks on the backup data itself ineffective.
Impossible Cloud integrates seamlessly with Veeam's capabilities via the S3 API to enable this protection. Our platform supports S3 Object Lock, allowing you to make your Veeam backups immutable for a defined period. Once written, the data is locked and protected from malicious encryption or deletion. This feature is a core component of a modern ransomware resilience strategy. This proactive defence ensures your recovery options remain intact when you need them most.
Simplify Recovery with an Always-Hot Architecture
Complex storage tiering, which moves data between hot, cool, and archive layers, introduces operational risk and delays. A critical Veeam restore operation can be slowed down or fail if data must be rehydrated from a cold tier, often incurring unexpected fees. This complexity undermines the speed required for effective disaster recovery, where every minute of downtime costs the business money.
Our architecture is built on an "Always-Hot" object storage model, where 100% of your data is immediately accessible. This eliminates tiering complexity and ensures predictable, low-latency performance for all Veeam operations. Whether you are performing a full VM restore or an instant file-level recovery, your data is ready. This simplified approach reduces operational overhead and guarantees that your disaster recovery plan can be executed without delay. This readiness transitions your backup strategy from reactive to proactive.
Achieve Regulatory Readiness for 2025 and Beyond
The regulatory landscape for data is constantly evolving, and two key EU regulations will impact UK businesses with EU operations starting in 2025. The EU Data Act, applicable from 12 September 2025, mandates data portability to prevent vendor lock-in. The NIS-2 Directive, with enforcement underway since June 2025, requires robust supply-chain security, affecting UK suppliers to EU essential services.
Impossible Cloud is designed to meet these future compliance challenges today. Our use of open standards and full S3-API compatibility ensures data portability, aligning with the EU Data Act's goals. Our platform's security posture, including multi-layer encryption and IAM controls, helps you meet the stringent requirements of NIS-2. To prepare your cloud backup strategy, you should take these steps:
Assess Data Portability: Ensure your cloud provider offers a clear exit path without financial penalties.
Verify Supply Chain Security: Confirm your storage provider meets NIS-2 security standards.
Implement Geofencing: Use regional controls to enforce data residency policies.
Document Compliance: Maintain records of your data governance and security measures.
This forward-looking approach ensures your Veeam backup storage remains a compliant asset. It also positions your organisation to adapt to future regulatory changes.
Empower UK MSPs with a Partner-Ready Platform
For UK Managed Service Providers, profitability depends on efficiency, reliability, and predictable margins. Impossible Cloud is built for the channel, offering a platform that simplifies backup-as-a-service (BaaS) and disaster-recovery-as-a-service (DRaaS) offerings for Veeam. Our predictable cost model, with zero egress or API fees, allows MSPs to price their services competitively while protecting their margins.
We are expanding our UK presence through our distributor, Northamber plc, providing local access and support for resellers and MSPs. The platform includes essential partner features like a multi-tenant console, automation via API/CLI, and granular reporting. This enables MSPs to onboard new clients in minutes and manage hundreds of tenants efficiently. Our full S3 compatibility ensures that existing Veeam scripts and tools work without modification. This partner-centric approach helps MSPs build scalable and profitable data protection services.
More Links
Wikipedia explains the concept of data sovereignty, which is the idea that data is subject to the laws and governance structures within the nation it is collected.
gov.uk presents the UK National Data Strategy.
legislation.gov.uk provides access to the UK Data Protection Act 2018.
FAQ
What makes Impossible Cloud a sovereign choice for Veeam backup storage in the UK?
Impossible Cloud is a European company that operates exclusively in certified EU data centres. We provide country-level geofencing to ensure your Veeam backup data stays within a specified region, under EU law and free from CLOUD Act exposure. This sovereign-by-design approach provides the legal certainty UK businesses need for GDPR compliance.
How does your pricing model benefit Veeam users?
Our pricing is transparent and predictable. We charge only for the storage you use, with no egress fees for data retrieval, no API call costs, and no minimum storage durations. This is ideal for Veeam users, as it means you are never penalised for performing restores, running health checks, or moving data, leading to a significantly lower TCO.
Can I use Impossible Cloud for immutable Veeam backups?
Yes. Our platform is fully S3-compatible and supports S3 Object Lock. You can configure your Veeam backup jobs to create immutable backups in your Impossible Cloud repository, protecting them from being modified or deleted by ransomware for a retention period you define.
Is it difficult to migrate my existing Veeam backups to Impossible Cloud?
No, migration is straightforward. Because we are fully S3-compatible, you can add Impossible Cloud as a new S3-compatible object storage repository in your Veeam console. Then, you can easily copy existing backup chains or point new backup jobs to our platform without changing your existing workflows or scripts.
What support do you offer for UK-based MSPs and resellers?
We are a partner-first company. Through our UK distributor, Northamber plc, we provide local support. Our platform includes a multi-tenant partner console, automation via API/CLI, and predictable pricing that allows MSPs to build profitable and scalable BaaS and DRaaS solutions for their customers.
What does 'Always-Hot' storage mean for my Veeam restores?
Always-Hot means all your data is instantly accessible at all times, with no delays or extra fees for retrieval from different tiers. For Veeam, this ensures that whether you are doing a large-scale disaster recovery or a small file-level restore, the process is fast and predictable, which is critical for meeting tight RTOs.
