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video production storage UK

Modernise Your UK Video Production Storage for 2025 and Beyond

22.07.2025

10

Minutes

Christian Kaul

Founder & COO Impossible Cloud

Oct 11, 2025

22.07.2025

22.07.2025

10

Minutes

Christian Kaul

Founder & COO Impossible Cloud

Massive 8K files and complex post-production workflows are pushing traditional video production storage in the UK to its limits. Unpredictable costs and growing data sovereignty concerns create significant business risks. A new approach is needed to protect assets and ensure profitability.

Key Takeaways

Eliminate unpredictable cloud costs with a storage model that has zero egress fees and no API call charges, making budgeting for large-scale video projects simple and predictable.

Ensure GDPR and EU Data Act compliance with a sovereign cloud solution that stores all data exclusively in certified European data centers, protecting you from CLOUD Act exposure.

Protect your valuable media assets from ransomware by using immutable storage with Object Lock, which guarantees a clean, unalterable copy of your data is always available for rapid recovery.

The UK's video production industry faces a dual challenge: managing petabytes of high-resolution footage while navigating complex data regulations. Hyperscaler cloud solutions often introduce unpredictable egress fees, which can account for over 10% of a total cloud bill. Furthermore, with regulations like GDPR and the upcoming EU Data Act, ensuring data sovereignty is no longer optional. This article outlines a strategic approach to video production storage that delivers cost predictability, robust security, and full compliance for UK-based creative teams and the MSPs that support them.

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Future-Proof Your Media Storage Strategy

The shift to 4K, 8K, and even 12K workflows generates massive datasets daily. A single hour of 8K footage can exceed 7 terabytes, overwhelming legacy on-premise systems. This data explosion requires a storage architecture built for nearly infinite scale. Many UK production houses see data volumes grow by over 40% annually. Our S3-compatible object storage provides a scalable foundation for these demanding modern media workflows. This approach prepares your infrastructure for the next decade of production demands.

Achieve Full Compliance with EU Data Sovereignty

Storing client data outside of the EU exposes UK firms to significant legal risks. Non-compliance with GDPR can lead to fines of up to 4% of global annual turnover. Our platform is sovereign by design, operating exclusively in ISO 27001 certified European data centers to keep your data safe from foreign jurisdiction. A 2024 survey found 72% of European businesses now prioritize data sovereignty when choosing tech vendors. With geofenced storage, you gain EU legal certainty and avoid CLOUD Act exposure. This focus on compliance is now a core business requirement.

Eliminate Surprise Costs with a Predictable Pricing Model

Unpredictable egress fees are a major pain point for media companies. Transferring a 50TB project from a hyperscaler can cost thousands in egress fees alone. We eliminate this problem entirely with a transparent model featuring zero egress fees and no API call costs. This allows for predictable budgeting, with some partners reducing their cloud spending by up to 30%. You can find more details on our UK object storage with no egress fees. This financial predictability empowers better long-term planning.

Maintain Workflow Continuity with Full S3 Compatibility

Migrating to a new storage platform should not require a complete overhaul of your tools. Our service offers 100% S3 API compatibility, ensuring your existing applications continue to work without code rewrites. This protects your investment in hundreds of S3-native media asset managers, transcoders, and backup solutions. Here is how S3 compatibility benefits your video workflow:

  • Tool Integration: Connect seamlessly with leading backup tools like Veeam and our ecosystem partner, NovaBackup.

  • No Retraining: Your team can continue using familiar S3-compatible tools and scripts, reducing onboarding time by over 90%.

  • Migration Simplicity: Transfer petabytes of data from any S3 source using your existing data mover utilities.

  • Future-Proofing: Align with the industry-standard API for object storage, ensuring access to future innovations.

This seamless integration is key to a zero-disruption migration. This compatibility makes the transition to a sovereign cloud practical and efficient.


Defend Against Ransomware with Immutable Backups

Ransomware attacks are a constant threat, with 70% of incidents involving data encryption. Immutable storage with Object Lock creates a tamper-proof copy of your critical assets. This means that even if your primary systems are compromised, your backups cannot be altered or deleted for a predefined period. This feature makes recovery a certainty, not a hope. You can restore a clean copy of your data in minutes, avoiding ransom payments and weeks of downtime. Learn more about the best object storage for large amounts of data. This resilience is your last and best line of defense.

Accelerate Post-Production with an Always-Hot Architecture

Complex storage tiers with restore delays of hours or days can cripple tight production deadlines. Our “Always-Hot” object storage model ensures all data is immediately accessible, with no restore fees or delays. This approach reduces operational complexity by over 50% compared to tiered systems. Immediate access to archived footage allows editors to find and repurpose clips in seconds. This high-performance accessibility is crucial for dynamic remote editing storage in the UK. This speed translates directly into faster project turnarounds.

Grow Your Business with a Partner-Ready Platform

We provide UK Managed Service Providers (MSPs) with a powerful, channel-focused solution. The predictable pricing model allows MSPs to build BaaS and Archiving services with stable, defensible margins of 30% or more. Our multi-tenant partner console simplifies management with robust RBAC/MFA controls and reporting. With our new UK distributor, Northamber plc, local access and support for resellers is stronger than ever. This partner-centric approach is designed to fuel your growth.

We provide UK Managed Service Providers (MSPs) with a powerful, channel-focused solution. The predictable pricing model allows MSPs to build BaaS and Archiving services with stable, defensible margins of 30% or more. Our multi-tenant partner console simplifies management with robust RBAC/MFA controls and reporting. With our new UK distributor, Northamber plc, local access and support for resellers is stronger than ever. This partner-centric approach is designed to fuel your growth.

Prepare for the EU Data Act of 2025

The EU Data Act, fully applicable from September 12, 2025, mandates data portability and interoperability. The act is designed to prevent vendor lock-in by making it easier for customers to switch cloud providers. From January 2027, switching charges and data egress fees will be prohibited for EU customers. Our no-egress-fee model already aligns with these future requirements. Choosing a compliant provider now ensures your media management object storage is ready for the next wave of regulation. This proactive stance on compliance protects your business long-term.

FAQ

How does your storage integrate with my existing video editing software?

Our storage is fully compatible with the S3 API, the industry standard for cloud object storage. Any video editing software, Media Asset Manager (MAM), or production tool that works with Amazon S3 will work seamlessly with our platform without any changes to your workflow.



What makes your solution better for ransomware protection than standard cloud backup?

Our solution uses Immutable Storage with S3 Object Lock. This feature makes your backup data unchangeable and undeletable for a period you define. Standard backups can be encrypted or deleted by ransomware, but immutable backups provide a guaranteed clean copy for recovery.



Are there any hidden fees I should be aware of?

No. Our pricing is transparent and predictable. We do not charge for data egress (downloads) or API calls, and there are no minimum storage durations. You pay only for the storage you use, making it easy to forecast costs.



My production company works on EU co-productions. How does your service help with compliance?

By storing all data exclusively in certified European data centers, we ensure you meet GDPR data residency requirements by design. Our platform is geofenced to the EU, providing the legal certainty required for cross-border European projects and protecting your data from non-EU legal jurisdictions.



How do I migrate my existing video archive to your platform?

Migration is straightforward due to our full S3 API compatibility. You can use any S3-compatible data migration tool to move your data. Our team can provide guidance and support to ensure a smooth and efficient transfer process with zero disruption to your operations.



We are an MSP. What support do you offer for channel partners in the UK?

We are fully channel-committed and provide a multi-tenant partner portal, automation tools via API/CLI, and clear reporting. Our predictable pricing model allows you to build profitable services with stable margins. Through our UK distributor, Northamber plc, we offer local support, fast onboarding, and dedicated resources.



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Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.

Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.

Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.