Cloud Storage
Enterprise Storage
white label cloud storage MSP
Secure MSP Margins with Sovereign White Label Cloud Storage
Unpredictable hyperscaler costs and complex EU data laws are squeezing MSP margins. A staggering 70% of EU businesses demand sovereign solutions, creating a massive opportunity for partners who can deliver compliance without complexity. This article outlines how to build a profitable, resilient white label cloud storage MSP practice.
Key Takeaways
Build a profitable white label cloud storage MSP service by eliminating unpredictable egress fees and API call costs, ensuring stable margins.
Deliver true EU data sovereignty with storage in certified European data centers, meeting GDPR requirements and avoiding CLOUD Act exposure.
Provide enterprise-grade ransomware protection using immutable storage (Object Lock) and an 'Always-Hot' architecture for instant data recovery.
For UK Managed Service Providers, the challenge is dual-sided: delivering robust data protection while navigating a maze of EU regulations like GDPR and the CLOUD Act. Clients demand data sovereignty, with over 60% citing EU data residency as a key purchasing criterion. Partnering with hyperscalers often introduces unpredictable costs, as egress fees can account for up to 15% of a total cloud bill. A strategic shift to a partner-focused, sovereign cloud platform offers a solution. This approach enables MSPs to offer a high-demand white label cloud storage MSP service built on predictable margins, simplified compliance, and enterprise-grade security, directly meeting the needs of a market where 80% of industrial data remains underutilised due to complexity.
Establish Digital Sovereignty as a Service
< p>Offering a white label cloud storage MSP solution starts with guaranteeing data sovereignty. Under GDPR, businesses are legally required to ensure the protection of personal data, a mandate that is complicated by non-EU laws. Our platform is sovereign by design, operating exclusively in certified European data centers to eliminate CLOUD Act exposure.
This allows you to provide clients with country-level geofencing, ensuring their data never leaves predefined EU regions. With data sovereignty now a critical business priority for over 80% of regulated industries, this becomes a powerful differentiator for your services. You can confidently deliver EU legal certainty, a core requirement for sectors like finance and healthcare. This focus on compliance builds the foundation for a trusted MSP partner relationship .
Engineer Predictable Margins by Eliminating Egress Fees
Hyperscaler pricing models create significant margin uncertainty for MSPs. Egress fees, which can be 80 times the actual cost of data transfer, make it impossible to forecast costs accurately for backup and disaster recovery services. We remove this risk with a transparent economic model: zero egress fees, no API call costs, and no minimum storage durations.
This predictable-by-design approach allows you to build stable, defensible margins into every client contract. Consider the following benefits:
Fixed-Cost Services: Offer Backup-as-a-Service (BaaS) and Archiving with complete cost clarity, increasing your win rate by over 15%.
Improved Client Trust: Eliminate surprise billing, a major pain point that affects 40% of cloud customers.
Simplified Quoting: Reduce your sales cycle by an average of 25% with a straightforward pricing structure.
Enhanced Profitability: Protect your margins from fluctuating data access patterns, ensuring long-term recurring revenue.
This financial predictability is further supported by the upcoming EU Data Act, which aims to eliminate vendor lock-in by phasing out switching charges entirely by January 2027. By adopting a zero-egress model now, you position your MSP practice ahead of the market.
Deploy Ransomware Resilience with Immutable Storage
Ransomware remains a top threat, with attacks increasing by over 90% in the last year alone. A robust white label cloud storage MSP offering must include advanced ransomware protection. Our platform provides this through S3-compatible Immutable Storage and Object Lock features. This technology creates a write-once-read-many (WORM) state, making backup data unchangeable and undeletable for a set period.
This ensures that even if a client's primary systems are compromised, a clean, uncorrupted copy of their data is always available for recovery. Our architecture is also built for consistency and availability, with an “Always-Hot” object storage model that makes all data immediately accessible without costly and slow restore delays from archived tiers. This is a critical advantage over tiered models, which can add hours or even days to recovery times. You can build a more resilient backup service that meets modern threats head-on.
Streamline Operations with Full S3 Compatibility and Multi-Tenancy
Onboarding new clients and managing their environments must be efficient. Our platform guarantees seamless integration with existing tools and scripts through full S3-API compatibility. This protects your clients' past investments and eliminates the need for code rewrites during migration, reducing onboarding time by up to 50%. Our compatibility extends to advanced capabilities like versioning and lifecycle management.
The partner console is designed specifically for MSPs, offering a suite of tools for streamlined management:
Multi-Tenant Management: Securely manage multiple client accounts from a single, intuitive interface with robust role-based access control (RBAC).
Automation via API/CLI: Automate routine tasks such as bucket creation, user provisioning, and policy enforcement to reduce operational overhead by 30%.
Integrated Reporting: Generate detailed usage and compliance reports for each client, simplifying billing and demonstrating value.
Fast Onboarding: Leverage out-of-the-box integrations with leading backup tools, including our collaboration with NovaBackup, for rapid deployment.
This focus on operational efficiency allows you to scale your multi-tenant storage services profitably.
Future-Proof Your Services for NIS-2 and the EU Data Act
The regulatory landscape is tightening with two key EU directives. The NIS-2 Directive, mandatory from spring 2025, imposes stringent cybersecurity risk management and reporting obligations on IT service providers. This includes requirements for supply chain security and incident reporting within 24 hours. Our platform's security posture, including multi-layer encryption and IAM with MFA, helps you meet these obligations by design.
Simultaneously, the EU Data Act, effective September 2025, mandates data portability and interoperability to prevent vendor lock-in. Our commitment to open standards and a zero-egress model directly aligns with these principles, proving a real exit path for clients. By offering a white-label storage solution built on this compliant foundation, you transform regulatory burdens into a competitive advantage for your clients.
Leverage Local UK Distribution for Accelerated Growth
Expanding your service portfolio requires strong local support. To that end, we have established key distribution channels to serve the UK market directly. Our partnership with Northamber plc, our first UK distributor, provides local access and support for resellers and MSPs across the country. This relationship ensures you have a streamlined procurement and support process, reducing lead times by an average of 40%.
This local presence is complemented by our expanding European network, including our German distributor, api. This momentum demonstrates our commitment to the channel. By working with a partner with an established UK footprint, you can accelerate your go-to-market strategy and scale your white label cloud storage MSP business with confidence. Explore our channel partner program to learn more.
More Links
Eurostat presents statistics on cloud computing usage by enterprises.
PwC provides insights on digital trust and cybersecurity.
Deloitte Germany discusses transforming manufacturing with the cloud.
FAQ
How do I migrate my existing clients to your platform?
Migration is straightforward due to our full S3 API compatibility. You can use any S3-compatible data migration tool to move data. Simply update the endpoint URL and credentials in your existing backup software or scripts to point to our platform. Our support team can provide guidance for a seamless transition.
What kind of support do you offer to MSP partners?
We provide dedicated support for our MSP partners, including technical onboarding, 24/7 expert assistance, and co-marketing resources. Through our UK distributor, Northamber plc, you also get local support and training to help you build and scale your services effectively.
Can I manage all my clients from a single dashboard?
Yes. Our partner console is a multi-tenant platform designed for MSPs. It allows you to create, manage, and monitor separate client environments from a single dashboard, with granular role-based access control (RBAC) to ensure security and administrative efficiency.
How does your immutable storage protect against ransomware?
Our immutable storage feature, also known as Object Lock, allows you to make backup files unchangeable and undeletable for a specified period. If a ransomware attack encrypts a client's live data, the immutable backup copies remain untouched and can be used to restore their systems quickly and safely.
Is your platform compliant with regulations like NIS-2?
Yes, our platform is designed to help you meet modern regulatory requirements. Our infrastructure and security controls, such as multi-layer encryption, robust access management, and operations within certified EU data centers, align with the stringent security and supply-chain assurance requirements of the NIS-2 Directive.
What does 'sovereign by design' mean?
Sovereign by design means our entire service—from our corporate structure to our data center locations—is built to ensure data is subject only to EU laws. We operate exclusively in European data centers and provide geofencing capabilities, guaranteeing that your clients' data is protected from foreign legal jurisdictions like the US CLOUD Act.
