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white label storage UK

Secure Predictable Margins with Sovereign White Label Storage in the UK

30.07.2025

10

Minutes

Thomas Demoor

CTO Impossible Cloud

Oct 11, 2025

30.07.2025

30.07.2025

10

Minutes

Thomas Demoor

CTO Impossible Cloud

UK MSPs face a dual challenge: delivering robust data protection while navigating unpredictable costs and complex EU compliance. A new approach to white label storage offers a solution built on digital sovereignty and predictable margins.

Key Takeaways

UK MSPs can secure predictable margins by offering white label storage with a zero egress fee and no API cost model, moving away from volatile hyperscaler pricing.

Digital sovereignty is a key market driver; using an EU-only, GDPR-compliant storage provider eliminates CLOUD Act exposure and meets customer demand for data control.

An 'Always-Hot' architecture with full S3 compatibility and built-in Immutable Object Lock provides enterprise-grade performance and robust ransomware protection.

For UK Managed Service Providers and resellers, offering cloud backup and storage services is a significant revenue opportunity. Yet, reliance on non-EU providers introduces risks around data sovereignty, CLOUD Act exposure, and volatile costs from egress fees. The market demands a change, with a majority of EU decision-makers now wanting European solutions for their critical data. This article outlines a strategy for UK partners to deliver enterprise-grade, white label cloud storage that meets these modern demands, ensuring compliance, resilience, and—most importantly—predictable profitability.

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Meet UK Demand with Sovereign-by-Design Storage

Data sovereignty is no longer a niche concern; it is a primary driver for 87% of infrastructure decisions. For UK businesses handling EU client data, ensuring GDPR compliance is non-negotiable, and the provider's origin is a top selection criterion. Storing data with non-EU providers creates exposure to foreign laws like the CLOUD Act, a risk many are no longer willing to take.

Impossible Cloud provides a strictly European solution, operating exclusively in certified EU data centers to eliminate this risk entirely. Our country-level geofencing guarantees data stays in predefined regions under EU rules. This architecture provides the EU legal certainty that your UK customers require for their most sensitive backup and archive workloads. Explore our channel partner program.

This focus on sovereignty prepares your offerings for upcoming regulations, including the EU Data Act.

Eliminate Hidden Costs to Guarantee Partner Margins

Unpredictable costs are the single biggest threat to MSP profitability, with hyperscaler egress fees often costing between 5 and 20 cents per GB. These charges for retrieving data make accurate forecasting impossible and erode margins on Backup-as-a-Service (BaaS) and Disaster Recovery (DR) offerings. A recent CMA inquiry found competition issues in the UK cloud market, leading to higher costs for businesses.

Our commercial model is predictable by design, directly addressing this pain point for our UK partners. We offer:

  • Zero egress fees: Your clients can access their data as needed without penalty.

  • No API call costs: Automation and frequent operations do not lead to surprise bills.

  • No minimum storage duration: You only pay for what you use, increasing your flexibility.

This transparent approach allows you to build defensible, stable margins for your services. With UK distribution now available through Northamber plc, accessing this model has never been simpler for the UK MSP market. This economic clarity is a key driver for businesses looking to switch providers.

Deliver Enterprise-Ready Performance with an 'Always-Hot' Architecture

Your customers expect instant data access, but complex storage tiers often introduce delays and failures during urgent restores. Our 'Always-Hot' object storage model ensures all data is immediately accessible, with no tier-restore delays. This simplifies operations for you and your clients, avoiding the API timeouts and hidden fees associated with fragile lifecycle policies.

Full S3-API compatibility ensures your existing tools and scripts keep working without code rewrites, protecting past investments. This allows for seamless integration with leading backup solutions, including our collaboration with NovaBackup. For MSPs, this means you can protect reseller margins without sacrificing performance or reliability. The S3 API has become the de-facto standard for unstructured data in the cloud.

This consistent, high-performance architecture is built for the mixed workloads typical of backup, DR, and archiving use cases.

Strengthen Ransomware Protection with Immutable Storage

With ransomware attacks expected to hit 75% of IT organizations by 2025, robust protection is essential. Immutable storage, or Object Lock, is a critical defence, creating a version of your data that cannot be altered or deleted by malicious actors. This ensures a clean, uncorrupted copy is always available for recovery, rendering the attack ineffective.

Our platform includes Immutable Storage and Object Lock as core features, combined with multi-layer encryption in transit and at rest. This allows you to offer powerful, audit-ready ransomware protection as part of your MSP storage services. Immutable backups provide the ultimate data protection against ransomware by preventing overwrites.

This security-first approach is fundamental for building trust and resilience into your white label storage UK offerings.

Prepare for Next-Generation EU Compliance

The regulatory landscape is evolving, and your storage backend must be ready for what's next. Two key EU regulations will shape 2025 and beyond:

  1. The EU Data Act (from September 2025): This mandates data portability and interoperability, preventing vendor lock-in. Our use of open standards and the S3 API ensures you can offer clients a real exit path, protecting their freedom of action.

  2. NIS-2 Directive: This requires continuous security processes, including supply-chain assurance and strict incident reporting timelines. Our operational model has these principles baked in, simplifying compliance for you and your customers.

By partnering with a provider aligned with these regulations, you turn compliance into a competitive advantage. You can assure UK clients that their data governance strategy is future-proofed. Learn more about our MSP solutions.

Scale Your UK Channel Business with a Partner-Ready Platform

A successful white label storage UK service requires more than just raw capacity; it needs tools built for the channel. Our partner console is designed for MSPs, resellers, and system integrators. It provides the features needed to manage and scale a multi-customer storage business efficiently.

Key features for our partners include a multi-tenant management dashboard, robust reporting capabilities, and full automation via API/CLI. Identity and access management (IAM) with MFA and RBAC allows for granular, role-driven policies. Fast onboarding and local UK support through our distributor, Northamber plc, ensure you can get your services to market quickly. This makes it easy to manage a channel partner storage business.

These tools are designed to help you operate efficiently and grow your customer base without administrative bottlenecks.

Start Building Your Sovereign Storage Offering Today

The demand for sovereign, predictable, and secure cloud storage is clear. UK MSPs and resellers have a significant opportunity to meet this need with a compelling white label solution. By moving away from complex, costly hyperscaler models, you can deliver the value and assurance your clients are asking for.

Impossible Cloud provides the technology, commercial model, and partner support to make this transition seamless. With zero egress fees, an 'Always-Hot' architecture, and a sovereign-by-design platform, you can build a more profitable and resilient storage business. Ready to learn more? Talk to an expert to discuss how our platform can work for you.

The demand for sovereign, predictable, and secure cloud storage is clear. UK MSPs and resellers have a significant opportunity to meet this need with a compelling white label solution. By moving away from complex, costly hyperscaler models, you can deliver the value and assurance your clients are asking for.

Impossible Cloud provides the technology, commercial model, and partner support to make this transition seamless. With zero egress fees, an 'Always-Hot' architecture, and a sovereign-by-design platform, you can build a more profitable and resilient storage business. Ready to learn more? Talk to an expert to discuss how our platform can work for you.

FAQ

Is your white label storage platform S3 compatible?

Yes, our platform offers full S3-API compatibility. This means your existing applications, scripts, and backup tools that use the S3 API will work seamlessly without any code changes, ensuring a smooth migration and protecting your previous technology investments.



How do you ensure data sovereignty for UK clients?

We are a European company operating exclusively in certified European data centers. We provide country-level geofencing to ensure data remains within a predefined EU region, fully compliant with GDPR and free from exposure to non-EU laws like the CLOUD Act.



What does your pricing model include?

Our pricing is transparent and predictable. It includes zero egress fees, no costs for API calls, and no minimum storage durations. This model is designed specifically for channel partners to build services with stable, defensible margins.



What features do you offer for MSPs and resellers?

We provide a partner-ready platform that includes a multi-tenant console for managing multiple clients, automation via API/CLI, detailed reporting, and robust IAM with MFA/RBAC. We also offer fast onboarding and local UK distribution through Northamber plc.



How does your 'Always-Hot' architecture benefit my clients?

Our 'Always-Hot' model means all data is instantly accessible without any delays from moving data between storage tiers. This simplifies operations, eliminates surprise restore fees or API timeouts, and ensures predictable performance for all applications, especially during critical disaster recovery events.



What security features are included for ransomware protection?

Our platform includes multi-layer encryption (in transit and at rest) and Immutable Storage with Object Lock. This combination provides a powerful, audit-ready defence against ransomware by ensuring backup data cannot be modified or deleted by attackers.



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Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.

Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.

Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.