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A technician maintaining secure servers in a European data center for Impossible Cloud.

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A technician maintaining secure servers in a European data center for Impossible Cloud.

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A technician maintaining secure servers in a European data center for Impossible Cloud.

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Secure a Sovereign and Cost-Predictable Impossible Cloud Photo Backup Solution

17.06.2025

10

Minutes

Thomas Demoor

CTO Impossible Cloud

17.06.2025

17.06.2025

10

Minutes

Thomas Demoor

CTO Impossible Cloud

Enterprises and MSPs require a photo backup solution that guarantees data sovereignty and cost control. A shocking number of businesses face unexpected cloud bills, hindering budget stability and exposing them to compliance risks.

The topic briefly and concisely

Impossible Cloud offers a sovereign photo backup solution with data stored exclusively in EU data centers to ensure GDPR compliance and avoid CLOUD Act exposure.

The platform features a predictable pricing model with no egress fees, no API call costs, and no minimum storage duration, eliminating hidden costs and vendor lock-in.

Full S3-API compatibility and features like Immutable Object Lock provide seamless integration with existing tools and robust protection against ransomware.

For creative agencies, media houses, and enterprises, large photo libraries represent significant intellectual property. Protecting these assets requires more than just storage; it demands a secure, compliant, and economically sound strategy. The challenge intensifies as cloud costs spiral and regulations like GDPR and the NIS-2 Directive impose strict data governance rules. An effective Impossible Cloud photo backup solution must provide robust ransomware protection through features like immutable storage, ensure EU data residency to avoid CLOUD Act exposure, and offer a transparent pricing model. This approach transforms backup from a cost center into a resilient, predictable, and sovereign business advantage.

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Establish Digital Sovereignty for Photo Archives

For businesses in the UK and EU, ensuring the sovereignty of a photo backup solution is a primary concern for at least 80% of IT leaders. Storing critical visual assets exclusively in certified European data centers provides a direct answer to GDPR requirements and avoids CLOUD Act exposure. Impossible Cloud operates with country-level geofencing, giving you precise control over where your hundreds of thousands of files reside.

This commitment to EU-centric governance provides legal certainty for regulated industries like financial services. A strong majority of decision-makers now demand European solutions for their critical infrastructure, making EU data residency a key selection criterion. Our cloud backup solution is sovereign by design, aligning with these modern enterprise demands.

Eliminate Unpredictable Costs with a Transparent Model

Many IT departments feel locked into their providers due to complex pricing, with egress fees adding up to 40% to their monthly bills. An Impossible Cloud photo backup solution must break this cycle with a predictable economic model. We charge zero egress fees, zero API call costs, and have no minimum storage duration requirements.

This transparent approach provides predictable margins for Managed Service Providers (MSPs) and simplifies budgeting for enterprises. Consider the following benefits:

  • Predictable Margins: MSPs can build BaaS/archiving services with stable, defensible margins for over 500 clients.

  • No Hidden Fees: Eliminating egress and API fees means the price you see is the price you pay for storing 10 terabytes or more.

  • Enhanced Flexibility: With no minimum duration, you can scale your photo archives up or down with just 24 hours' notice.

  • Reduced Lock-in Risk: Our model is a key part of our strategy to provide a practical, enterprise-ready EU alternative with lower dependency risk.

This financial predictability is a cornerstone of a modern cloud storage plan, allowing for better long-term planning.

Achieve Seamless Integration with Full S3 Compatibility

Your existing applications and backup tools represent thousands of hours of investment. A viable Impossible Cloud photo backup solution must integrate with these systems without requiring a single code rewrite. Our platform offers full S3-API compatibility, ensuring your scripts, tools, and pipelines continue working from day one.

This goes beyond basic operations to include advanced capabilities like versioning and lifecycle management. We have out-of-the-box integrations with leading backup tools, including a key collaboration with Nova Backup, which is ideal for MSPs. This ensures a secure S3 API backup solution that protects your past investments and minimizes migration risk to zero.

Deploy Immutable Storage for Ultimate Ransomware Protection

Ransomware attacks have increased by over 90% in the last two years, making active defense a necessity. Our Impossible Cloud photo backup solution includes Immutable Storage with Object Lock as a core feature. This technology prevents files from being altered or deleted for a user-defined period, rendering ransomware attacks ineffective against your backups.

Here is how Object Lock creates a resilient ransomware posture:

  1. WORM Model: It applies a Write-Once-Read-Many (WORM) model, ensuring that once a photo is backed up, it cannot be changed for its entire retention period.

  2. Compliance Ready: This feature helps meet stringent data retention rules for legal and compliance audits, supporting at least 3 major regulatory frameworks.

  3. Guaranteed Recovery: In the event of an attack, you can restore pristine copies of your photos, ensuring business continuity with near-100% confidence.

  4. IAM Controls: Integrated with our Identity and Access Management (IAM) controls, including MFA/RBAC, it provides multi-layer security for all 1,000,000+ objects in your archive.

This powerful feature is central to protecting your cloud image storage from evolving cyber threats.

Utilize an 'Always-Hot' Architecture for Instant Access

Complex storage tiering often leads to operational friction, with restore delays of up to 48 hours for archived data. Our 'Always-Hot' object storage model ensures all data is immediately accessible without tier-restore delays or surprise fees. This architecture simplifies operations for IT teams managing over 1 petabyte of data.

This model reduces complexity and keeps third-party tools stable, avoiding the API timeouts common with tiered systems. Whether you are accessing a single photo or restoring a 10-terabyte library, you get strong read/write consistency and predictable latencies. This approach strengthens both recovery and auditability, making your photo archives more reliable.

Prepare for New EU Regulations with a Compliant-Ready Platform

Regulatory readiness is a competitive advantage, and two key EU regulations are shaping the future of data management. Our Impossible Cloud photo backup solution is designed to align with these changes from day one. We help you prepare for what's next.

The upcoming regulations include:

  • EU Data Act (from September 2025): This mandates data portability and interoperability, including metadata and versions. , Our platform is built on open standards to prove real exit paths, ensuring zero lock-in.

  • NIS-2 Directive: This requires continuous security processes, supply-chain assurance, and strict incident reporting timelines. Our operational model has these principles baked in, not added as an afterthought.

By choosing a partner focused on EU compliance, you turn regulatory burdens into a strategic advantage for your 2025 roadmap.

Enable Partners and MSPs with a Channel-Focused Platform

We built our platform to be partner-ready from the ground up, empowering MSPs and resellers with the tools for success. The predictable pricing model with zero egress fees allows for stable, defensible margins on Backup-as-a-Service offerings for hundreds of tenants. Our partner console simplifies multi-tenant management with granular RBAC and MFA.

Automation via our API and CLI allows for seamless integration into your existing management and reporting systems. With fast onboarding and growing distribution momentum through partners like api in Germany and Northamber plc in the UK, we provide local access and support for our entire reseller network. This focus ensures our partners can scale their business efficiently.

We built our platform to be partner-ready from the ground up, empowering MSPs and resellers with the tools for success. The predictable pricing model with zero egress fees allows for stable, defensible margins on Backup-as-a-Service offerings for hundreds of tenants. Our partner console simplifies multi-tenant management with granular RBAC and MFA.

Automation via our API and CLI allows for seamless integration into your existing management and reporting systems. With fast onboarding and growing distribution momentum through partners like api in Germany and Northamber plc in the UK, we provide local access and support for our entire reseller network. This focus ensures our partners can scale their business efficiently.

Take Practical Steps to Secure Your Photo Backups

Transitioning to a sovereign cloud is straightforward with the right plan. A 3-2-1 backup strategy, where you keep 3 copies of your data on 2 different media with 1 copy offsite, remains a best practice. Our platform serves as the ideal offsite, immutable target for this strategy.

Your migration checklist should include just 4 key steps:

  1. Configure Endpoints: Update your backup software with your new S3-compatible endpoint credentials.

  2. Replicate Policies: Recreate your bucket and IAM policies in our console, which offers a first-class user experience.

  3. Initiate a Test Backup: Start with a small, non-critical photo set of at least 100 gigabytes to verify the connection.

  4. Perform a Test Restore: Confirm you can successfully restore the test data within 1 hour before migrating your full 50-terabyte archive.

Ready to build a better backup strategy? Talk to an expert to get started with a proven Impossible Cloud photo backup solution.

FAQ

Does Impossible Cloud charge egress fees for restoring photos?

No, Impossible Cloud has a transparent pricing model with zero egress fees and no API call costs. You can restore any amount of photo data without incurring additional charges, making costs predictable and manageable.



Is Impossible Cloud suitable for MSPs offering photo backup services?

Absolutely. Impossible Cloud is designed to be partner-ready, offering a multi-tenant console, automation via API/CLI, and predictable pricing that allows MSPs to build profitable and compliant Backup-as-a-Service (BaaS) offerings for their clients.



How does geofencing work for my photo archives?

Geofencing allows you to restrict your data storage to specific geographic locations. With Impossible Cloud, you can choose to store your photo archives exclusively within certified data centers in specific EU countries, ensuring compliance with data residency requirements.



What makes the 'Always-Hot' storage model better for photo backups?

The 'Always-Hot' model ensures every photo in your backup is immediately accessible for restoration. This eliminates the delays and extra fees associated with retrieving data from colder, archived storage tiers, which is critical during an urgent recovery event.



How does Impossible Cloud help with EU Data Act compliance?

Impossible Cloud supports EU Data Act readiness by design. Our use of open standards and the S3 API ensures data portability and interoperability, making it easy to switch providers without lock-in, as the regulation requires from September 2025.



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auctoa – Your partner for precise appraisals and certified reports. Property valuation and land valuation. With digital expertise, expert knowledge, artificial intelligence, personalised advice, and comprehensive market insights.