Cost Optimization
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object storage cost savings
Achieve Object Storage Cost Savings by Eliminating Hidden Fees
Unpredictable cloud bills are straining IT budgets, with hidden egress and API fees causing over 56% of IT leaders concern. A transparent pricing model eliminates these surprises. Discover a European cloud storage solution designed for absolute cost control and digital sovereignty.
The topic briefly and concisely
Eliminate unpredictable cloud bills by choosing an object storage solution with zero egress fees, no API call costs, and no minimum storage durations.
Ensure digital sovereignty and GDPR compliance by using a European cloud provider that operates exclusively in certified EU data centers with country-level geofencing.
Simplify backup and ransomware protection with an “Always-Hot” storage model and built-in immutable storage (Object Lock) at no extra cost.
For many UK IT leaders, cloud storage economics have become a significant challenge. While the cloud offers scalability, reliance on non-EU providers often introduces unpredictable costs from egress fees, API calls, and complex tiering, which can account for over 6% of total cloud spend. This financial uncertainty is compounded by regulatory risks associated with data sovereignty under laws like the CLOUD Act. A shift to a European, S3-compatible object storage platform with a transparent, all-inclusive pricing model offers a strategic path to achieving substantial object storage cost savings while ensuring GDPR and NIS-2 compliance.
Escape the Hidden Costs of Traditional Cloud Storage
Many businesses find their cloud bills inflated by charges they never anticipated. Planned and unplanned egress charges average 6% of cloud storage costs, creating significant budget uncertainty. These fees penalize you for accessing your own data, making multi-cloud strategies or provider switches financially difficult. This vendor lock-in is a deliberate strategy for some providers.
Beyond egress, costs for API calls and minimum storage durations add further complexity. A lack of transparent pricing models hinders accurate financial planning for over half of IT professionals. Fragile tiering policies, designed to offer lower prices for infrequently accessed data, often fail in practice. Urgent data restores can lead to unexpected fees and API timeouts, disrupting critical business operations and adding hidden operational costs.
Embrace Predictability with a Sovereign-by-Design Model
A European cloud built on transparent economics offers a direct solution to unpredictable spending. By eliminating egress fees, API call costs, and minimum storage durations entirely, you gain full control over your budget. This model ensures your monthly bill reflects only the storage you use, providing the predictability needed for accurate forecasting and achieving real object storage cost savings.
This approach is sovereign by design, operating exclusively in certified European data centers. Country-level geofencing keeps your data within predefined regions, ensuring GDPR compliance. This EU-centric governance model protects your data from foreign laws like the US CLOUD Act, which can compel US-based providers to disclose data stored in Europe. Choosing a European provider is a strategic step toward digital sovereignty and risk reduction.
Optimize Backup and Ransomware Protection Costs
Backup and disaster recovery are primary use cases where hidden fees escalate costs. An “Always-Hot” storage model simplifies this process immensely. All data is immediately accessible with no restore delays or retrieval fees, which is critical during an incident. This architecture eliminates the operational complexity and surprise costs associated with tiered storage systems.
To enhance security without extra expense, leading solutions incorporate immutable storage. Here is how it strengthens your defense:
Immutable Backups (Object Lock): This feature makes data unchangeable for a set period, providing a powerful defense against ransomware at no extra charge.
Multi-Layer Encryption: Data is secured both in transit and at rest, meeting stringent compliance requirements with zero added cost.
IAM with MFA/RBAC: Granular access controls ensure only authorized personnel can manage data, reducing insider threat risks without complex licensing.
Full S3-API Compatibility: Seamlessly integrate with existing backup tools like Veeam or NovaBackup without code rewrites, protecting your current investments.
This integrated approach provides a resilient ransomware posture while keeping expenses predictable.
Achieve Compliance and Portability as a Financial Advantage
Regulatory readiness is not just a legal necessity; it is a competitive advantage that prevents costly fines. Storing data in EU-only data centers ensures alignment with GDPR from day one. Furthermore, compliance with the NIS-2 directive is baked into operations, covering continuous security processes and supply-chain assurance without requiring expensive add-ons.
The upcoming EU Data Act, effective from September 2025, mandates data portability and interoperability. A platform designed around open standards guarantees a real exit path, preventing vendor lock-in. This ensures you can migrate your data, including metadata and versions, without financial penalty. This freedom of action preserves your long-term negotiation power and is a key factor in managing total cost of ownership.
Unlock Predictable Margins for MSPs and Channel Partners
For MSPs, resellers, and system integrators, predictable costs translate directly to stable margins. The zero-egress and zero-API-fee model allows you to build BaaS and archiving services with defensible pricing. You can offer clients superior value without risking unforeseen costs that erode your profits. This economic clarity is a significant driver for partners switching to EU-based alternatives.
The partner-ready platform simplifies operations and accelerates onboarding. Key features for the channel include:
Multi-Tenant Management: A centralized console with robust RBAC and MFA for securely managing multiple client accounts.
Full Automation: Comprehensive API and CLI tools to automate workflows, from provisioning to reporting.
Expanded UK Access: Our partnership with distributor Northamber plc provides local support and access for UK resellers and MSPs.
German Market Presence: Collaboration with distributor api strengthens our footprint in Germany, a key EU market.
This channel focus ensures you have the tools and support to grow your business profitably.
Implement a Cost-Effective, Enterprise-Ready Architecture
An enterprise-ready solution must deliver performance and scale without excessive cost. Full S3 compatibility is more than just basic operations; it includes advanced capabilities like versioning and lifecycle management. This ensures your existing applications and pipelines continue to run without code rewrites, protecting past investments and delivering immediate object storage cost savings.
The architecture is built for consistency and availability, with multi-AZ replication to eliminate single points of failure. The “Always-Hot” object storage model guarantees all data is instantly accessible, a stark contrast to tiered systems that introduce delays. This simplifies operations, strengthens recovery auditability, and keeps third-party tools stable. By avoiding fragile tiering, you sidestep a common source of hidden operational costs and performance issues.
Your Next Steps Toward Sovereign and Predictable Storage
Additional useful links
Wikipedia provides a comprehensive overview of object storage, a data storage architecture that manages data as objects.
Forrester offers insights into AWS joining Google Cloud in removing egress costs, which are fees charged for transferring data out of a cloud provider's network.
Bundesnetzagentur, the German Federal Network Agency, provides a report concerning digital topics for small and medium-sized businesses (SMEs), likely in German.
PwC discusses Europe's cloud sovereignty in times of geopolitical upheaval, offering valuable perspectives on risk and regulation (content likely in German).
Bitkom, the German digital association, features a press release highlighting how companies are driving digitization forward with cloud technologies (content likely in German).
FAQ
What are the primary drivers of object storage cost savings with Impossible Cloud?
The main savings come from our transparent pricing model. We have no egress fees, no API call charges, and no minimum storage durations. This eliminates the hidden costs that inflate bills from other providers, giving you predictable and lower overall expenses.
How does Impossible Cloud ensure my data stays within the EU?
We are a European company and operate exclusively in certified European data centers. We offer country-level geofencing, allowing you to restrict your data to specific regions to meet strict data residency and GDPR requirements. This design protects you from extraterritorial laws like the US CLOUD Act.
Can I use my existing backup software with your storage?
Absolutely. We offer full S3 API compatibility, which means our platform works out-of-the-box with leading backup and recovery tools like Veeam, Rubrik, and our partner NovaBackup. You can continue using your current workflows without any changes.
What is Immutable Storage / Object Lock?
Object Lock is a feature that makes your data unchangeable and undeletable for a specified period. It is a critical defense against ransomware, as it ensures that even if your systems are compromised, your backups remain secure and intact. This feature is included at no extra cost.
How does your pricing model benefit MSPs and resellers?
Our predictable pricing model allows partners to build services like Backup-as-a-Service (BaaS) with stable, defensible margins. Because there are no surprise egress or API fees, you can price your offerings competitively without worrying about unforeseen costs eating into your profits.
What does 'Always-Hot' storage mean for my data?
It means all your data is always immediately available for reads and writes with no delays. Unlike traditional tiered storage that requires a slow and sometimes costly 'restore' process for archived data, our model ensures consistent high performance for all objects, simplifying operations and improving recovery times.
