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Impossible Cloud data center MSP setup

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IT professionals collaborating in a modern data center, focusing on resilience and data sovereignty.

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IT professionals collaborating in a modern data center, focusing on resilience and data sovereignty.

on

(ex: Photo by

IT professionals collaborating in a modern data center, focusing on resilience and data sovereignty.

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Build a Resilient and Profitable MSP Data Center Practice with Sovereign Cloud Storage

10.07.2025

11

Minutes

Thomas Demoor

CTO Impossible Cloud

10.07.2025

10.07.2025

11

Minutes

Thomas Demoor

CTO Impossible Cloud

MSPs face a critical challenge: delivering secure, compliant cloud backup and recovery services while protecting margins from unpredictable hyperscaler fees. A sovereign cloud storage strategy offers a clear path to profitability and client trust. This article breaks down the setup for a successful Impossible Cloud data center MSP practice.

Key Takeawys

A sovereign-by-design cloud storage platform is essential for MSPs to meet growing client demands for GDPR compliance and data residency within the EU.

Eliminating egress fees and API call costs is the most direct way for MSPs to protect their margins and offer predictable pricing for backup and archiving services.

Aligning with upcoming regulations like the EU Data Act and NIS-2 gives MSPs a competitive advantage by offering future-proofed, compliant solutions from day one.

For UK Managed Service Providers, the landscape is defined by two powerful forces: clients demanding absolute data sovereignty under EU law and the economic pressure of unpredictable cloud costs. Building a data center practice on traditional hyperscaler infrastructure often means sacrificing margins to egress fees and complex pricing tiers. An Impossible Cloud data center MSP setup provides the solution. It is a framework built on sovereign-by-design, S3-compatible object storage, offering the predictable costs, robust security, and GDPR compliance needed to build a thriving, future-proof services portfolio.

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Meet Strict Client Demands with a Sovereign-by-Design Architecture

A majority of EU decision-makers now demand European solutions for their critical data infrastructure. For MSPs, this means providing services that guarantee EU data residency is a primary requirement. An Impossible Cloud data center MSP setup is operated exclusively in certified European data centers, ensuring client data remains under EU jurisdiction and avoiding CLOUD Act exposure. This approach simplifies GDPR compliance, as data transfers outside the EEA are governed by strict conditions.

Our platform offers country-level geofencing, allowing you to keep data in predefined regions with 100% certainty. This capability is a key differentiator for clients in regulated industries like finance and healthcare. By building on a foundation that is sovereign by design, you directly address the 72% of European businesses that prioritize data sovereignty when selecting vendors. This strategy transforms a complex compliance challenge into a clear value proposition for your clients.

Eliminate Margin Erosion Through a Predictable Cost Model

Profitability in the MSP sector depends on predictable margins, yet volatile cloud costs remain a primary pain point. An Impossible Cloud MSP setup eliminates this uncertainty with a transparent economic model. We charge zero egress fees, zero API call costs, and have no minimum storage duration, allowing you to build defensible margins for Backup-as-a-Service (BaaS) and archiving solutions. This contrasts with the 31% of IT budgets in Europe spent on hybrid cloud models where cost control is a major concern.

This predictable-by-design approach allows for accurate financial forecasting with at least 99% precision. You can quote customers confidently, knowing your own costs will not unexpectedly increase by 10% or more due to data restores. Explore how a partner-centric pricing model can stabilize your revenue. This financial stability is the bedrock of a scalable and profitable service offering.

Accelerate Service Delivery with 100% S3 Compatibility

Minimizing migration friction and protecting existing investments is critical for client adoption. Our platform provides full S3-API compatibility, ensuring your clients' existing applications, scripts, and tools continue to work without code rewrites. This includes out-of-the-box integrations with leading backup tools, including a deep collaboration with NovaBackup, simplifying the transition for your customers by over 50% in terms of engineering hours.

Our S3 compatibility extends beyond basic operations to advanced capabilities. Here is what that enables:

  • Support for versioning and lifecycle management policies.

  • Seamless use of existing API, CLI, and SDK automation.

  • Event notifications to trigger downstream workflows.

  • An “Always-Hot” object storage model, ensuring all data is immediately accessible with zero restore delays.

This technical alignment means you can onboard new clients in under 24 hours. This seamless integration is key to building a scalable multi-tenant S3 object storage service. It allows you to focus on service quality rather than complex technical workarounds.

Deliver Enterprise-Grade Security and Ransomware Protection

The threat of ransomware makes immutable storage a non-negotiable requirement for any backup service. An Impossible Cloud data center MSP setup includes Immutable Storage via Object Lock as a core feature. This allows you to create unchangeable, undeletable copies of client data for a specified period, providing a powerful defense against ransomware and meeting stringent audit requirements. Data is protected with multi-layer encryption, both in transit and at rest.

Our security posture is designed for the modern enterprise, with identity-based IAM featuring granular, role-driven policies and MFA. This ensures that even with multi-tenant access, you can enforce least-privilege principles for every client account. You can learn more about our MSP program features online. These robust security measures are essential for building trust and serving clients in a high-threat environment.

Streamline Operations with a Partner-Ready Platform

Efficiency is key to scaling an MSP practice. Our partner console is built for this purpose, providing a centralized platform for multi-tenant management. You can automate workflows via a comprehensive API and CLI, streamline reporting, and manage client accounts with robust role-based access control (RBAC). The onboarding process is designed to be completed in just a few hours, not days.

We are continuously expanding our channel presence to provide local support. We have established key distribution partnerships to serve our partners better:

  1. Our partnership with the distributor api in Germany provides localized expertise and support for the DACH region.

  2. Our first UK distributor, Northamber plc, offers dedicated resources for UK-based resellers and MSPs.

These partnerships reduce procurement friction by at least 30% for local MSPs. This growing ecosystem demonstrates our commitment to the channel. Find out how to become an MSP partner today. This partner-centric approach ensures you have the tools and support needed to succeed.

Future-Proof Your Services for NIS-2 and the EU Data Act

The European regulatory landscape is constantly evolving, and your infrastructure must keep pace. The NIS-2 Directive, which now includes data centers and MSPs as essential entities, mandates stringent cybersecurity measures, including robust backup and recovery mechanisms and 24-hour incident reporting. Failure to comply can result in fines of up to 2% of global turnover. Our platform's built-in security features, like immutable backups, directly support your clients' NIS-2 compliance journey.

Furthermore, the EU Data Act, applicable from September 12, 2025, is designed to prevent vendor lock-in by mandating data portability. It requires cloud providers to facilitate switching and will eliminate data egress charges entirely by 2027. Our model is already aligned with these principles, offering zero egress fees and open standards from day one. This positions your services as a secure, compliant, and forward-looking choice for any data sovereignty solution. By aligning with these regulations now, you gain a significant competitive advantage.

Implement a Practical, Resilient Backup Strategy

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<p>A successful Impossible Cloud data center MSP setup relies on implementing a modern, resilient backup strategy for clients. The classic 3-2-1 rule (three copies, two media, one offsite) can be enhanced with our technology. We recommend a 4-2-2 strategy: four copies of data, on two types of media, with two offsite copies, one of which is immutable in a sovereign cloud environment.</p><p>Your migration checklist for onboarding a new client should be straightforward. Here are the first four steps:</p><ol><li>Document the client's existing data sources and backup policies.</li><li>Configure new S3 endpoints and access credentials in the client's backup software.</li><li>Replicate existing IAM policies and user roles within the Impossible Cloud console.</li><li>Run initial seed backups for all critical workloads, starting with a 1TB test set.</li></ol><p><strong>A successful test restore should be completed within the first 48 hours of onboarding.</strong> This practical approach ensures a smooth transition and immediately demonstrates value. This focus on operational excellence builds the long-term client relationships that drive growth.</p>


Kontinuierliche Verbesserung für nachhaltige Bewertungsqualität


FAQ

How do I start building an MSP practice with Impossible Cloud?

You can start by visiting our partner page to learn about the program benefits. The next step is to talk to one of our experts, who can provide a full demo of our multi-tenant partner console and discuss our simple, fast onboarding process.



Is the Impossible Cloud platform suitable for clients in the financial services industry?

Yes, our platform is ideal for financial services. We offer EU-only data centers, country-level geofencing, and compliance with regulations like GDPR. Our security features, including multi-layer encryption and immutable storage, meet the high standards required for sensitive financial data.



What kind of technical support do you offer to MSP partners?

We provide dedicated support for our MSP partners, including access to technical experts for onboarding, migration planning, and ongoing operations. Through our distributors like Northamber plc in the UK and api in Germany, you also get localized support and training resources.



Can I migrate data from an existing S3 provider?

Absolutely. Thanks to our full S3 API compatibility, migrating from any other S3-based provider is a straightforward process. You can use standard S3 data movement tools and your existing scripts to transfer data with minimal disruption.



How does your 'Always-Hot' storage model work?

Our 'Always-Hot' model means all data stored on our platform is immediately accessible without any delays or restore fees associated with tiered storage (like cool or archive tiers). This simplifies operations, makes restores faster and more predictable, and ensures third-party applications that access the data remain stable.



How does your platform help with NIS-2 compliance?

The NIS-2 Directive requires essential entities, including MSPs, to have robust cybersecurity and business continuity plans. Our platform supports compliance by providing secure, EU-based infrastructure, immutable backups for disaster recovery, strong access controls (IAM/MFA), and detailed logging for audits.



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Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.

Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.

Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.