Cloud Storage

Object Storage

Impossible Cloud object lock VAR object storage

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VAR representative observing secure data center operations, emphasizing object lock security.

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VAR representative observing secure data center operations, emphasizing object lock security.

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VAR representative observing secure data center operations, emphasizing object lock security.

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Secure VAR Margins with Impossible Cloud's Object Lock Object Storage

21.06.2025

9

Minutes

Christian Kaul

Founder & COO Impossible Cloud

21.06.2025

21.06.2025

9

Minutes

Christian Kaul

Founder & COO Impossible Cloud

Are unpredictable cloud costs and rising ransomware threats eroding your clients' trust and your margins? Impossible Cloud offers a European object storage solution with immutable backups. Discover a partner-ready platform that delivers digital sovereignty and predictable profitability.

Key Takeawys

Eliminate unpredictable cloud costs with a model that has zero egress fees, zero API call charges, and no minimum storage durations, securing predictable margins for VARs.

Deliver powerful ransomware protection using S3-compatible Object Lock, which makes backup data immutable and safe from malicious encryption or deletion.

Guarantee clients full digital sovereignty and GDPR compliance with storage operated exclusively in certified, geofenced European data centers, free from CLOUD Act exposure.

For Value-Added Resellers (VARs), delivering robust and compliant data storage solutions is a constant balancing act between security, cost, and complexity. Clients demand protection against ransomware and adherence to EU regulations like GDPR, while VARs need predictable margins to build a sustainable business. Traditional cloud storage often introduces volatile costs through egress fees and complex tiering, making it difficult to price services competitively. Impossible Cloud provides a sovereign, S3-compatible object storage platform with integrated Immutable Storage / Object Lock, specifically designed to solve these challenges for the channel.

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Build Predictable Revenue Streams Without Egress Fees

Predictable profitability is the foundation of a successful VAR business, yet hidden fees undermine it. A 2024 report noted that 94% of IT leaders have seen rising cloud costs, with egress fees being a major contributor. Impossible Cloud eliminates egress fees and API call charges entirely, creating a transparent cost structure. This allows you to build BaaS/archiving services with defensible margins of over 30%. Our model has no minimum storage durations, offering maximum flexibility for your business and your clients. This approach transforms your pricing strategy from reactive to proactive, ensuring no end-of-month billing surprises. Predictability empowers you to focus on value instead of navigating complex cost variables.

Deliver Unbreakable Ransomware Protection with Immutable Object Lock

Ransomware attacks increasingly target backups, with 94% of incidents involving attempts to compromise recovery data. The core defense is immutability, which our Impossible Cloud object lock feature provides. It makes data unchangeable for a set period, neutralizing threats from malicious encryption or deletion. This write-once-read-many (WORM) model protects against both external attacks and insider threats. Even if admin credentials are compromised, locked data cannot be altered. This capability is essential for a resilient 3-2-1 or 4-2-2 backup strategy. Offering true immutability moves the conversation from disaster recovery to guaranteed business continuity.

Guarantee EU Data Sovereignty and Compliance

A majority of EU businesses now demand European solutions to ensure data sovereignty. Storing data with non-EU providers creates exposure to foreign laws like the U.S. CLOUD Act, which can override GDPR protections. Impossible Cloud operates exclusively in certified European data centers, ensuring data is geofenced by country. This provides the legal certainty your clients in regulated industries need. Our entire architecture is sovereign by design, keeping all data under EU jurisdiction. This commitment to European data sovereignty is a powerful differentiator for your services. You can confidently assure clients their data will never leave the EU.

Simplify Operations with an 'Always-Hot' Architecture

Complex storage tiers create hidden operational costs and unpredictable restore delays. An 'Always-Hot' model ensures all data is immediately accessible, eliminating the fragility of tiering policies. This architecture guarantees consistent read/write performance with predictable latencies, crucial for backup and recovery operations. It avoids the API timeouts and restore fees common with tiered systems. For VARs, this means simpler service management and more reliable performance for client tools. Our full S3-API compatibility ensures your existing applications and scripts continue working without any code rewrites, protecting past investments. This operational simplicity allows you to onboard new clients faster and with less friction.

Leverage a Platform Designed for Channel Growth

A successful partnership requires more than just a good product; it needs a supportive ecosystem. Our partner console is built for MSPs and VARs, featuring multi-tenant management with robust IAM controls. It includes MFA and RBAC to map to real-world organizational structures. We provide powerful automation through a full-featured API and CLI, alongside clear reporting tools. Our distribution momentum with partners like api in Germany and Northamber plc in the UK expands local access. This partner-ready framework is designed for fast onboarding and scalable growth. We provide the tools you need to manage multiple clients efficiently and securely.

Future-Proof Client Infrastructure for New EU Regulations

The regulatory landscape is constantly evolving, with two key directives impacting data management. You can prepare your clients for these changes with our platform.

  • The EU Data Act (from September 2025): This regulation mandates data portability and interoperability to prevent vendor lock-in. Our use of open standards and S3 compatibility ensures clients can always move their data, including metadata and versions, proving a real exit path.

  • The NIS-2 Directive: This directive imposes stricter cybersecurity and supply-chain assurance requirements on critical sectors. Our platform's built-in security, including immutable storage and continuous patch management, helps your clients meet these obligations without extra effort.

By partnering with us, you position your clients to be compliant from day one.

Practical Steps to Deploy Immutable Backups

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<p>Implementing a modern, ransomware-proof backup strategy is straightforward with the right tools. Our S3-compatible platform integrates seamlessly with leading backup software like Veeam and NovaBackup. Here is a simple checklist to get started:</p><ol><li><strong>Configure Your S3 Endpoint:</strong> Point your backup software to the Impossible Cloud service endpoint for your chosen European region.</li><li><strong>Create an Immutable Bucket:</strong> In the console, create a new storage bucket and enable the Object Lock feature with a default retention period.</li><li><strong>Assign IAM Policies:</strong> Create specific IAM roles with the minimum required permissions for your backup application to write and read data.</li><li><strong>Run Initial Backup Jobs:</strong> Start your first full backup to the immutable bucket, ensuring versioning is enabled for granular recovery.</li><li><strong>Test Your Restores:</strong> Regularly perform test restores of individual files and full workloads to validate the integrity and accessibility of your backups.</li></ol><p>These five steps create a powerful defense against data loss. Talk to an expert to get a personalized demo for your specific use case.</p>


Kontinuierliche Verbesserung für nachhaltige Bewertungsqualität


FAQ

Is Impossible Cloud's object storage fully S3 compatible?

Yes, our platform offers full S3-API compatibility. This means your existing applications, scripts, and tools that use the S3 API can connect to Impossible Cloud without any code changes, ensuring a seamless migration and integration experience.



How does Impossible Cloud help my clients comply with the EU Data Act?

The EU Data Act requires data portability to prevent vendor lock-in. Our platform is built on open standards with full S3 compatibility, allowing clients to easily move their data, including all metadata and versions, to another provider at any time.



Can I manage multiple clients from a single account?

Absolutely. Our partner console is designed for VARs and MSPs with multi-tenant management capabilities. You can use Identity and Access Management (IAM) with Role-Based Access Control (RBAC) to create and manage separate, secure environments for each of your clients.



What kind of performance can I expect?

Impossible Cloud operates an 'Always-Hot' storage model, meaning all data is instantly accessible with high read/write performance and predictable low latencies. We do not use complex, slow tiers, which ensures your clients' backup and restore operations are always fast and reliable.



How do I get started as a VAR partner?

Getting started is simple. You can contact our partner team for a demo or start a free trial to explore the platform's features. We offer quick onboarding and have local distribution partners in the UK (Northamber plc) and Germany (api) to support you.



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Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.

Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.

Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.