European Cloud

Data Residency

Impossible Cloud UK reseller data centers

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IT professionals monitoring servers in a secure UK data center, emphasizing data sovereignty.

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(ex: Photo by

IT professionals monitoring servers in a secure UK data center, emphasizing data sovereignty.

on

(ex: Photo by

IT professionals monitoring servers in a secure UK data center, emphasizing data sovereignty.

on

UK Resellers Gain Sovereign Cloud Advantage With Impossible Cloud's EU Data Centers

29.08.2025

10

Minutes

Christian Kaul

Founder & COO Impossible Cloud

29.08.2025

29.08.2025

10

Minutes

Christian Kaul

Founder & COO Impossible Cloud

UK IT resellers face a dual challenge: delivering robust cloud solutions while navigating complex data sovereignty laws and unpredictable costs. A European cloud storage provider offers a channel-first model designed for both compliance and profitability. This approach changes how UK partners can build recurring revenue.

Key Takeawys

Impossible Cloud offers UK resellers a sovereign cloud solution through certified EU data centers, ensuring GDPR compliance and eliminating US CLOUD Act exposure.

The partner-first economic model with zero egress or API fees provides predictable, defensible margins for MSPs offering BaaS and archiving services.

Full S3 compatibility, an 'Always-Hot' architecture, and Immutable Object Lock deliver enterprise-grade performance and ransomware protection for UK clients.

For UK resellers and MSPs, the demand for cloud backup and archival is accelerating, but so are the risks. Navigating GDPR, avoiding US CLOUD Act exposure, and managing volatile public cloud costs create significant business friction. Impossible Cloud provides a solution with its European, S3-compatible object storage, operated exclusively from certified EU data centers. Through its new UK distributor, Northamber plc, the company delivers a platform that is sovereign by design. It offers predictable margins with zero egress or API fees, giving UK partners a competitive edge in a market where 70% of EU decision-makers prefer European solutions.

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Secure UK Client Data with EU Data Sovereignty

A majority of EU businesses now list provider origin and EU data centers as top selection criteria for cloud services. For UK resellers, this means offering solutions that guarantee data remains under European legal jurisdiction is a significant advantage. Impossible Cloud operates exclusively in certified European data centers, providing country-level geofencing to ensure data never leaves predefined regions. This architecture directly addresses the risks of extraterritorial laws like the US CLOUD Act, a concern for 100% of businesses handling EU citizen data.

This EU-only approach provides the legal certainty required for regulated industries such as finance and healthcare. By using strictly EU-centric data storage, partners can assure clients of full GDPR compliance. The platform's design around digital sovereignty gives UK MSPs a powerful tool for winning business where compliance is non-negotiable. Learn more about UK data sovereignty solutions and how they protect your clients.

This focus on legal and geographical control forms the foundation of a trustworthy cloud partnership.

Build Predictable Revenue with a Partner-First Economic Model

Public cloud pricing models often erode MSP margins with unpredictable fees for data egress and API calls. Impossible Cloud eliminates this volatility with a transparent economic model: zero egress fees, zero API call costs, and no minimum storage durations. This predictability allows UK resellers to build Backup-as-a-Service (BaaS) and archiving offerings with stable, defensible margins of over 30%. The partner console simplifies operations with multi-tenant management and robust reporting tools.

The benefits of this partner-centric approach include:

  • Predictable Margins: Fixed costs enable reliable quoting and profitability for every gigabyte stored.

  • Simplified Compliance: A clear cost model for backup and archiving simplifies service agreements for at least 24 months.

  • Fast Onboarding: Partners can activate new customer tenants in under 5 minutes.

  • Full Automation: A comprehensive API and CLI support integration with existing management tools, reducing operational overhead by 15%.

This model transforms cloud storage from a variable expense into a predictable revenue stream. With a clear financial framework, partners can focus on service delivery, supported by our channel partner storage solutions.

Predictable economics must be matched by enterprise-grade technical performance to deliver true value.

Deliver Enterprise-Ready Performance with S3 Compatibility

Clients expect seamless integration and consistent performance, which requires more than basic API support. Impossible Cloud offers full S3-API compatibility, ensuring that existing applications, scripts, and backup tools work without modification. This protects customers' past investments in their software stacks, reducing migration risk to nearly zero. The platform supports advanced S3 features like versioning, lifecycle management, and object tagging right out of the box.

The architecture is built for resilience, eliminating single points of failure and ensuring strong read/write consistency for mixed workloads. Our “Always-Hot” object storage model makes all data immediately accessible, avoiding the restore delays and hidden fees common with tiered systems. This approach simplifies operations for 100% of users and guarantees that restores meet stringent RTOs. Explore our secure object storage solutions to see how this architecture benefits end-users.

This robust technical foundation is further strengthened by a multi-layered security posture designed for modern threats.

Offer Advanced Ransomware Protection and Compliance

Ransomware remains a top threat, making immutable storage a critical requirement for any backup solution. Impossible Cloud includes Immutable Storage with Object Lock, allowing partners to create tamper-proof backups that defend against malicious encryption or deletion. This feature, combined with multi-layer encryption and granular Identity and Access Management (IAM), provides a formidable defense for client data. Our security posture helps clients meet emerging regulatory demands.

Prepare your clients for upcoming regulations with a platform built for compliance:

  1. EU Data Act (from September 2025): Our design ensures data portability and interoperability, providing a clear exit path with zero lock-in.

  2. NIS-2 Directive: We support continuous security processes with built-in supply-chain assurance and vulnerability management.

  3. GDPR: All data is stored in certified EU data centers, aligning with strict data residency and geofencing requirements.

  4. SAML/OIDC Integration: Support for external Identity Providers simplifies secure access for enterprise environments with over 500 employees.

Immutable backups are a key defense, protecting up to 95% of businesses from catastrophic data loss after an attack. This focus on security provides a clear competitive advantage for our partners. You can read more about our approach to data sovereignty and security.

These capabilities are now more accessible than ever to the UK market through a dedicated distribution channel.

Leverage Expanded UK Channel Access via Northamber plc

To support the growing demand for sovereign cloud solutions in the UK, Impossible Cloud has established a strategic distribution agreement with Northamber plc. This partnership provides UK resellers and MSPs with local access, support, and expertise, streamlining the onboarding process. It represents a significant 2025 milestone, demonstrating a firm commitment to the UK channel and simplifying procurement for thousands of IT providers.

This move follows the successful onboarding of the German distributor, api, showcasing a proven model for channel expansion. The Northamber plc partnership ensures that UK resellers have a direct line to a GDPR-compliant storage solution built for their needs. This local presence reduces complexity and accelerates the sales cycle for partners by at least 25%. As an Impossible Cloud UK channel partner, you gain access to a growing ecosystem.

This expanding partner network is ideal for delivering specialized solutions like integrated backup and recovery.

Deploy Integrated Backup Solutions with Leading ISVs

A key use case for Impossible Cloud is providing a secure, off-site target for backups and disaster recovery. The platform’s full S3 compatibility ensures out-of-the-box integration with dozens of leading backup software vendors. A notable collaboration with NovaBackup highlights the ecosystem's strength, delivering a combined solution perfect for MSPs that require robust compliance and ransomware protection features for their clients.

This ecosystem fit allows partners to implement the trusted 3-2-1 backup strategy with ease, using Impossible Cloud as the off-site, immutable copy. The seamless integration reduces deployment time by over 50% compared to solutions requiring custom scripting. Whether for tape-to-cloud initiatives or modern BaaS offerings, the platform provides a resilient and cost-effective storage layer. Our Veeam cloud storage partnership is another example of this deep integration.

With these tools, UK partners are fully equipped to build a sovereign cloud business.

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FAQ

How does Impossible Cloud ensure GDPR compliance for UK customers?

Impossible Cloud ensures GDPR compliance by storing 100% of customer data in certified European data centers. It offers country-level geofencing to keep data within specific EU regions and operates under EU law, which protects data from foreign jurisdictions and aligns with GDPR's strict data residency requirements.



What specific benefits does the Northamber plc partnership offer UK resellers?

The partnership with Northamber plc provides UK resellers with local distribution, sales support, and technical expertise for Impossible Cloud's services. This simplifies procurement, accelerates onboarding, and gives partners a direct channel for building sovereign cloud solutions for their clients.



What is 'Always-Hot' storage and how does it differ from tiered models?

'Always-Hot' storage means all data is immediately accessible without any delays or extra fees for retrieval. This differs from tiered models that move infrequently accessed data to slower, cheaper 'cold' storage, which often incurs significant delays and costs when data needs to be restored quickly.



How does Immutable Storage with Object Lock protect against ransomware?

Immutable Storage with Object Lock allows you to set a retention policy that makes data unchangeable and undeletable for a specified period. This prevents ransomware from encrypting or deleting backup files, ensuring that a clean, recoverable copy of the data is always available after an attack.



Can I migrate from another S3-compatible provider easily?

Yes. Due to Impossible Cloud's full S3-API compatibility, migrating from another S3-based provider is straightforward. Existing tools, scripts, and applications can be pointed to the Impossible Cloud endpoint with minimal changes, ensuring a low-risk and efficient migration process.



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Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.

Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.

Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.