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System administrator configuring Veeam backup in a European data center in 2025, focusing on GDPR compliance and data security.

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System administrator configuring Veeam backup in a European data center in 2025, focusing on GDPR compliance and data security.

on

(ex: Photo by

System administrator configuring Veeam backup in a European data center in 2025, focusing on GDPR compliance and data security.

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Selecting Your Veeam Backup Storage Provider: A 2025 Guide for EU Enterprises

20.08.2025

10

Minutes

Christian Kaul

Founder & COO Impossible Cloud

20.08.2025

20.08.2025

10

Minutes

Christian Kaul

Founder & COO Impossible Cloud

For EU businesses, choosing a Veeam backup storage provider involves more than capacity; it demands compliance with GDPR and resilience against threats. A startling 84% of European firms now plan to use sovereign cloud solutions, moving away from unpredictable costs and regulatory risks.

Key Takeawys

Choose a Veeam backup storage provider operating exclusively in EU data centers to ensure GDPR compliance and immunity from non-EU laws like the CLOUD Act.

Prioritize providers with a transparent pricing model—zero egress fees, no API call charges—to eliminate unpredictable costs and reduce TCO by up to 80%.

Implement immutable backups using S3 Object Lock with a 'Veeam Ready Object with Immutability' certified partner to create a failsafe defense against ransomware.

Selecting the right Veeam backup storage provider is a critical decision for any EU-based enterprise in 2025. With ransomware attacks increasing by over 80% since 2023, the need for secure, immutable storage has never been greater. Many organisations feel locked into complex pricing models where hidden egress fees account for over 15% of their total cloud expenditure. This guide outlines key considerations for choosing a provider that not only delivers performance but also guarantees data sovereignty, predictable costs, and robust protection in line with evolving EU regulations like NIS-2 and the EU Data Act.

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Establish Digital Sovereignty with an EU-Only Storage Foundation

Data sovereignty is the principle that your data is subject to the laws of the country where it is stored. For EU companies, using providers subject to non-EU laws like the US CLOUD Act creates significant compliance risks, as it can compel access to data stored in Europe. A true sovereign solution operates exclusively in certified European data centers, ensuring your Veeam backups are governed solely by EU regulations like GDPR. This approach eliminates exposure to extraterritorial data requests, a concern for 84% of European organisations. Choosing a provider with country-level geofencing gives you precise control over data residency, a core requirement for regulated industries. This strategy moves beyond simple compliance, turning your S3-compatible storage solution into a competitive advantage.

Eliminate Unpredictable Costs with a Transparent Pricing Model

Financial predictability is a primary driver for switching cloud providers. Traditional hyperscaler models often include egress fees ranging from $0.08 to $0.12 per GB, which can add thousands to a monthly bill for data recovery or migration. A transparent pricing model with zero egress fees, no API call charges, and no minimum storage durations offers a clear path to reducing total cost of ownership by up to 80%. This model is predictable by design, allowing Managed Service Providers (MSPs) to build stable, defensible margins for their Backup-as-a-Service offerings. By removing these punitive fees, you regain control over your data and your budget, ensuring resources are spent on innovation, not on penalties for accessing your own backups. This financial clarity is fundamental when evaluating your Veeam backup storage provider options.

Strengthen Ransomware Defense with Immutable Object Storage

Ransomware attacks are projected to exceed 1,746 incidents in Europe in 2025, with attackers frequently targeting backups first to prevent recovery. Standard backup copies are no longer sufficient. The solution is immutable storage using S3 Object Lock, a feature that creates a Write-Once-Read-Many (WORM) version of your data. This ensures that once a Veeam backup is written, it cannot be altered or deleted for a user-defined period. Choosing a provider that is a certified Veeam Ready Object with Immutability partner guarantees seamless integration and validated performance. This modern approach provides a failsafe against even the most sophisticated cyber threats. An effective ransomware strategy requires more than just backups; it demands verifiably unchangeable immutable backups.

Demand an Enterprise-Ready, 'Always-Hot' Architecture

Complex storage tiering introduces operational risk, often leading to restore delays, API timeouts, and unexpected retrieval fees. An 'Always-Hot' object storage model simplifies operations by ensuring all data is immediately accessible without any tier-restore delays. This architectural choice is critical for maintaining stable third-party tool integrations and predictable recovery times. When selecting a provider, look for these enterprise-ready capabilities:

  • Full S3 API Compatibility: Ensure support for advanced features like versioning, lifecycle management, and Object Lock to protect your existing toolchain investments.

  • Consistent Performance: The architecture should deliver strong read/write consistency and predictable latencies for mixed workloads, from millions of small files to large backup sets.

  • Granular Access Control: Identity-based IAM with role-driven policies, MFA, and support for external identity providers via SAML/OIDC is essential for security.

  • Simplified Management: A first-class console UX for managing buckets, permissions, and lifecycle rules empowers teams without requiring deep API expertise.

This focus on consistent, immediate access makes your entire Veeam backup infrastructure more resilient and auditable.

Align with 2025 EU Regulations for a Competitive Edge

For European businesses, regulatory readiness is a key differentiator. Two upcoming regulations sharpen the focus on data governance and security. The EU Data Act, fully applicable from September 12, 2025, mandates data portability to prevent vendor lock-in, making open standards and clear exit paths essential. The NIS-2 Directive, effective October 2024, strengthens cybersecurity requirements for critical sectors, demanding continuous security processes and supply-chain assurance. A storage provider that builds these principles into its core operations offers compliance as a feature, not an afterthought. By choosing a partner aligned with these regulations, you ensure your secure storage strategy not only meets today's standards but is also prepared for the future of EU data law.

Empower MSPs with a Partner-Ready Platform

Managed Service Providers require a platform built for efficiency, profitability, and scale. A partner-ready storage solution provides the tools needed to deliver high-value Backup-as-a-Service (BaaS) and Disaster-Recovery-as-a-Service (DRaaS). The financial model is the foundation; zero egress and API fees create the predictable margins MSPs need to succeed. Beyond economics, a purpose-built partner platform should include:

  1. Multi-Tenant Management: A centralized console with robust role-based access control (RBAC) and MFA for securely managing multiple clients.

  2. Automation and Integration: A comprehensive API and CLI to automate provisioning, management, and reporting, integrating seamlessly into existing workflows.

  3. Distribution Momentum: Local access for resellers is expanding, with distributors like api in Germany and Northamber plc in the UK simplifying procurement and support.

  4. Rapid Onboarding: Processes designed to get new clients protected in minutes, not days, accelerating time-to-revenue.

This combination of features enables partners to efficiently manage and scale their Veeam Cloud Connect offerings.

Implement a Practical Migration and Backup Strategy

Content


<p>Transitioning to a new Veeam backup storage provider can be straightforward with a clear plan. Adhering to a modern data protection strategy like the 3-2-1-1-0 rule (3 copies, 2 media, 1 offsite, 1 immutable, 0 errors) is a great starting point. When configuring your new sovereign object storage repository, the process is simple. First, add the new S3-compatible storage provider in your Veeam console using your credentials and service endpoint. Then, create a new backup repository pointing to a bucket in your new storage. Finally, you can begin creating backup jobs or backup copy jobs directed at this new, secure, and compliant target. This proactive approach ensures your <a href="/partner/veeam-backup-target-msp-cloud-storage">backup target configuration</a> aligns with both security best practices and EU data sovereignty requirements from day one.</p>


Kontinuierliche Verbesserung für nachhaltige Bewertungsqualität


FAQ

What makes a Veeam backup storage provider 'sovereign by design'?

A provider that is 'sovereign by design' operates exclusively in certified EU data centers, is EU-owned and operated, and contractually guarantees that customer data will never leave predefined European regions. This ensures full compliance with GDPR and protects data from extraterritorial legal access.



How does S3 Object Lock work with Veeam?

When you configure a Veeam backup job to target an S3 repository with Object Lock enabled, Veeam instructs the storage to make the backup files immutable for a specified period. This means the files cannot be deleted or modified by anyone—including an administrator or a malicious actor—until the retention period expires.



Can I migrate my existing Veeam backups to a new provider?

Yes. Veeam's architecture supports adding new storage repositories easily. You can add a new S3-compatible provider, create a new repository, and then use Veeam's Backup Copy jobs to move existing backup chains to the new storage target without disrupting your ongoing data protection policies.



What does 'predictable by design' mean for an MSP?

For an MSP, 'predictable by design' refers to a storage pricing model with zero egress fees and no API call charges. This allows the MSP to set fixed-price Backup-as-a-Service (BaaS) offerings for their clients with confidence, knowing their own storage costs will not fluctuate unexpectedly, thus protecting their margins.



What is an 'Always-Hot' storage architecture?

An 'Always-Hot' architecture means all data is stored in a single, high-performance tier and is always immediately accessible. This eliminates the complexity, delays, and potential retrieval fees associated with tiered storage systems (hot, cool, archive), simplifying operations and guaranteeing fast restores for Veeam.



How does an EU-based provider help with NIS-2 compliance?

An EU-based provider helps with NIS-2 compliance by offering a secure and resilient infrastructure that meets the directive's stringent requirements for risk management and supply-chain security. By operating within the EU, the provider is directly accountable to the same regulatory standards, simplifying due diligence for customers.



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Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.

Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.

Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.