Cloud Storage
Object Storage
save to object storage
Achieve Sovereign Control and Predictable Costs When You Save to Object Storage
Are hidden fees and compliance risks undermining your cloud strategy? A shocking 51% of cloud storage budgets in Germany are consumed by egress and API fees. It is time for a predictable, sovereign alternative to save to object storage.
The topic briefly and concisely
Achieve digital sovereignty and GDPR compliance by using an EU-owned cloud provider that operates exclusively in certified European data centers with country-level geofencing.
Eliminate unpredictable cloud costs by choosing an object storage solution with zero egress fees, no API call charges, and no minimum storage durations.
Protect against ransomware and ensure business continuity with immutable backups using S3 Object Lock and an "Always-Hot" architecture for instant data accessibility.
For UK and European IT leaders, the mandate is clear: achieve digital sovereignty without sacrificing performance or financial predictability. Yet, many feel locked into cloud contracts where nearly half the budget is spent on unpredictable usage fees, not storage capacity. The challenge is to find a way to save to object storage that guarantees data residency under EU law, offers full S3 compatibility for seamless migration, and provides a transparent pricing model. This article outlines a strategic approach to object storage that delivers control, resilience, and predictable costs, turning regulatory requirements into a competitive advantage.
Establish Digital Sovereignty with EU-Only Data Storage
Digital sovereignty is the foundational requirement for EU businesses, ensuring control over digital destiny and infrastructure. Storing data exclusively in certified European data centers provides a direct path to GDPR compliance and avoids CLOUD Act exposure. This strategy addresses the 3 key dimensions of sovereignty: privacy, cybersecurity, and strategic autonomy. Geofenced storage guarantees your data stays within predefined EU countries, satisfying strict residency rules. This approach is no longer optional; for over 60% of EU decision-makers, European solutions for critical infrastructure are a primary criterion. Choosing an EU-native provider ensures your most valuable asset—your data—is governed exclusively by EU law. This focus on sovereignty prepares your architecture for future regulatory demands.
Eliminate Unpredictable Fees to Stabilize Cloud Budgets
A major pain point for enterprises is unpredictable cloud billing, driven by hidden costs. In Germany, an average of 51.5% of a company's cloud storage budget is spent on egress and API call fees, not on the storage itself. A transparent pricing model with zero egress fees, no API call costs, and no minimum storage duration fundamentally changes this dynamic. This predictability allows MSPs to build services with defensible margins of over 25%. For enterprises, it means the total cost of ownership is clear from day one. This economic clarity is a key driver for the 70% of businesses willing to switch providers. By choosing a platform designed for predictable costs, you can reallocate up to 50% of your operational budget toward innovation. Learn more about object storage cost savings and how to take control of your spending. This financial stability is crucial for long-term planning and scalability.
Leverage Full S3 Compatibility for Seamless Migration
True S3 compatibility is essential for protecting technology investments and ensuring operational continuity. It allows existing applications, scripts, and tools to work without any code changes, reducing migration risk by 100%. This goes beyond basic operations to include advanced capabilities like versioning, lifecycle management, and event notifications. An S3-native interface ensures your teams can use the tools they already know, accelerating adoption by at least 40%. Seamless integration with leading backup tools like NovaBackup is possible out-of-the-box. The primary benefit is the freedom from vendor lock-in, a core principle of modern IT strategy. Explore the advantages of object storage that maintains your freedom of action. This compatibility ensures your architecture remains agile and future-proof.
Build Resilient Ransomware Protection with Immutable Storage
Ransomware remains a top threat, but proactive measures can neutralize its impact. The German Federal Office for Information Security (BSI) confirms that while effective measures exist, their implementation is often lacking. Using Immutable Storage with S3 Object Lock is a critical defense, creating a write-once-read-many (WORM) state that makes backups unchangeable for a set period. This renders ransomware encryption useless against your backed-up data. An "Always-Hot" storage model complements this by ensuring all data, including immutable backups, is immediately accessible for recovery, reducing restore times by up to 90% compared to tiered systems. This architecture eliminates the restore delays and API timeouts common with complex tiering. Here are key elements for a robust defense:
Implement S3 Object Lock on all critical backup buckets for time-based retention.
Follow a 3-2-1 backup rule with at least one copy stored offsite and immutable.
Use multi-factor authentication (MFA) and role-based access control (RBAC) for all storage accounts.
Regularly test your disaster recovery plan, aiming for a 100% success rate on test restores.
This multi-layered security approach provides a powerful defense against evolving cyber threats. Discover more about data protection with object storage. Such resilience is vital for maintaining business continuity.
Turn Regulatory Readiness into a Competitive Advantage
Upcoming EU regulations are reshaping the digital landscape, and proactive compliance offers a significant edge. The EU Data Act, fully applicable from September 2025, mandates data portability to prevent vendor lock-in, a principle that must be built into your storage architecture. Similarly, the NIS-2 Directive requires robust supply-chain security and incident reporting within 24 hours, making your provider's compliance a direct extension of your own. Operating exclusively in ISO 27001-certified data centers provides a verified framework for security and risk management. This alignment with GDPR, the Data Act, and NIS-2 transforms compliance from a checklist item into a strategic asset. By choosing a partner whose operations are sovereign by design, you ensure your business is prepared for the next 5 years of EU digital policy. This readiness builds trust with customers and partners alike.
Empower Channel Partners with a Predictable and Scalable Platform
For MSPs, resellers, and system integrators, predictable margins are the key to profitability. A storage platform with zero egress or API fees provides exactly that, allowing partners to build Backup-as-a-Service (BaaS) and archiving solutions with stable, defensible margins of 30% or more. A multi-tenant console with granular RBAC and MFA simplifies management across hundreds of clients. The platform is partner-ready, offering fast onboarding and automation via a full-featured API and CLI. Recent distribution agreements with api in Germany and Northamber plc in the UK expand local access and support for hundreds of resellers. This channel-focused approach ensures partners have the tools and economic model needed to succeed. This ecosystem momentum provides the foundation for scalable growth.
Implement a Practical Strategy to Save to Object Storage
Additional useful links
Wikipedia provides a comprehensive overview of data sovereignty.
The Bavarian State Institute for Digital Transformation (BIDT) offers a glossary entry explaining data sovereignty.
Open.NRW provides a practical guide (PDF) on data sovereignty within the context of open data.
FAQ
What does 'S3 Compatible' really mean?
S3 compatible means the storage service uses the same API as Amazon S3. This allows you to use the same tools, applications, and workflows you currently use with S3 without needing to rewrite code, ensuring a seamless transition and no vendor lock-in.
How does your pricing model work?
Our pricing is transparent and predictable. We charge only for the storage you use, with no fees for data egress (outbound traffic), API calls, or minimum storage durations. This eliminates surprise costs and makes budgeting simple.
Where is my data stored?
Your data is stored exclusively in certified, high-security data centers within the European Union. We offer country-level geofencing to ensure your data remains in a specific EU country to meet strict data residency and sovereignty requirements.
Can I use Impossible Cloud for my Veeam backups?
Yes, Impossible Cloud is fully compatible with Veeam and other leading backup software. You can add our S3-compatible storage as a cloud tier in your Veeam setup to create immutable, offsite backups for ransomware protection.
What is an 'Always-Hot' storage model?
An 'Always-Hot' model means all your data is immediately accessible at high performance, with no delays or extra fees for retrieval. This simplifies operations and is superior to complex tiering systems that can cause slow restores and unexpected costs.
How do you support MSPs and channel partners?
We provide a partner-ready platform with a multi-tenant console, full automation via API/CLI, and a predictable pricing model with no egress fees, which allows for stable, defensible margins on services like BaaS and archiving.
