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UK IT reseller presenting sovereign S3 storage benefits to a client in a modern office.

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UK IT reseller presenting sovereign S3 storage benefits to a client in a modern office.

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UK IT reseller presenting sovereign S3 storage benefits to a client in a modern office.

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Boost Acronis Backup Margins: A UK Reseller's Guide to Sovereign S3 Storage

24.06.2025

9

Minutes

Thomas Demoor

CTO Impossible Cloud

24.06.2025

24.06.2025

9

Minutes

Thomas Demoor

CTO Impossible Cloud

Unpredictable cloud storage fees are eroding your Acronis backup service margins. A sovereign, S3-compatible storage solution with zero egress fees offers a path to stable profits and enhanced client trust. Discover how to build a more resilient and profitable backup service.

Key Takeawys

Eliminate unpredictable cloud costs for your Acronis backup services by using a storage partner with zero egress fees and no API charges.

Guarantee UK data sovereignty and GDPR compliance for your clients by leveraging geofenced storage in certified European and UK data centres.

Increase profitability and create stable, defensible margins within the Acronis UK reseller partner program through a predictable, channel-focused pricing model.

For members of the Acronis UK reseller partner program, delivering robust backup and recovery services is paramount. Yet, reliance on traditional hyperscale storage introduces significant challenges, including volatile costs due to egress fees and complex data sovereignty questions. This article outlines a strategic shift for UK MSPs and resellers: pairing Acronis Cyber Protect Cloud with a sovereign, S3-compatible object storage solution. This approach not only simplifies GDPR and NIS-2 compliance but also creates predictable, defensible margins, transforming your backup offerings into a more profitable and secure service for UK clients.

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The Challenge: Volatile Costs and Compliance in the UK Channel

Many in the Acronis partner program face a critical business challenge: unpredictable costs. Hyperscale storage providers often include hidden egress fees, which can account for over 10% of a monthly cloud bill. This volatility makes it difficult to maintain stable margins for Backup-as-a-Service (BaaS) offerings. Furthermore, with 84% of European organizations planning to use sovereign cloud solutions, ensuring data residency is no longer optional. UK businesses demand their data stays within specific jurisdictions, a requirement driven by regulations like GDPR. This creates a dual pressure on resellers: control costs while guaranteeing sovereign compliance. These challenges directly impact the profitability and competitiveness of any channel partner program.

A Sovereign Solution: S3 Storage Designed for UK Data

Impossible Cloud offers a solution designed for the modern Acronis reseller. Our platform is 100% S3-compatible, ensuring seamless integration with Acronis Cyber Protect Cloud without needing complex gateways. We operate exclusively in certified European data centres, including a new UK region, to provide true data sovereignty. This allows you to offer clients geofenced storage, guaranteeing their data never leaves the UK, in full alignment with GDPR. Our architecture eliminates exposure to foreign legislation like the US CLOUD Act. This focus on sovereignty provides a powerful differentiator for your services. By leveraging a truly European cloud, you meet the growing client demand for data control.

Predictable by Design: Eliminate Egress Fees and Stabilise Margins

The core economic advantage for the Acronis UK reseller partner program is our pricing model. We charge absolutely no egress fees or API call costs, a policy that directly addresses the primary cause of unpredictable cloud bills. This transparent approach allows you to build BaaS and Disaster Recovery solutions with predictable, stable margins. You can quote customers with confidence, knowing your own costs will not escalate unexpectedly. This model is built for the channel, enabling you to resell our storage at your own price points. Our predictable storage margins empower you to build a more sustainable and profitable business.

Here is how our model directly benefits your bottom line:

  • Zero Egress Fees: Freely restore or move customer data without penalty charges.

  • No API Call Costs: Integrate and automate processes without worrying about hidden API fees.

  • No Minimum Storage Duration: Pay only for what you use, for as long as you use it.

  • Transparent Pricing: A simple, per-terabyte cost structure makes financial planning easy.

Enterprise-Ready Security for Acronis Backups

Security is the foundation of any credible backup service. Our platform provides Immutable Storage using S3 Object Lock, a critical defence against ransomware that ensures backup data cannot be altered or deleted for a defined period. This feature is fully compatible with Acronis Cyber Protect Cloud, enhancing its built-in security. We also provide robust Identity and Access Management (IAM) with multi-factor authentication and role-based access control. All data is protected with multi-layer encryption, both in transit and at rest. These features are essential for meeting the stringent requirements of the upcoming NIS-2 directive, which mandates continuous security processes for MSPs. This ensures your backup solution is not just secure, but also compliant.

Streamlined Operations for UK Managed Service Providers

Our platform is built to make life easier for MSPs. The full S3-API compatibility means your existing scripts and tools for Acronis deployments will work without modification. The partner console provides powerful multi-tenant management capabilities, allowing you to provision and manage storage for hundreds of clients from a single interface. Onboarding is designed to be fast, getting your new clients protected in minutes. For UK resellers, local access is further simplified through our distribution partnership with Northamber plc, a trusted name in the UK IT channel for over 45 years. This partnership ensures you have local support and streamlined procurement. Explore our distributor program for more details.

Future-Proofing Your Services with Regulatory Readiness

The regulatory landscape is constantly evolving. The EU Data Act, with most rules applying from September 2025, mandates data portability and interoperability to prevent vendor lock-in. Our platform is designed with these principles in mind, using open standards to ensure you and your clients always have an exit strategy. This commitment to portability is a key competitive advantage. By building your Acronis services on our sovereign storage, you are not just meeting today's GDPR and NIS-2 requirements; you are preparing for tomorrow's regulations. This proactive approach to compliance demonstrates foresight and builds long-term trust with your clients, positioning you as a strategic UK channel partner.

Getting Started: Your Path to a More Profitable Partnership

Content


<p>Joining forces with Impossible Cloud is a straightforward process for any Acronis reseller in the UK. Our partnership with Northamber plc provides a local touchpoint for onboarding, training, and support, ensuring a smooth transition. The technical integration is seamless due to 100% S3 API compatibility, requiring no complex configurations. You can immediately begin offering sovereign, compliant, and cost-predictable storage to your Acronis clients. This strategic move not only enhances your service offering but also secures your margins in a competitive market. Start the conversation today to transform your backup services. Talk to an expert to get a personalized demo.</p>


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FAQ

How does Impossible Cloud ensure my Acronis backups are protected against ransomware?

We use S3 Object Lock to create immutable backups. This feature, fully compatible with Acronis, ensures that once data is written, it cannot be altered or deleted for a specified period, providing a powerful layer of defence against ransomware attacks.



Is it complicated to migrate my existing Acronis backups to Impossible Cloud?

No, the process is straightforward. Thanks to our full S3 API compatibility, you can configure Impossible Cloud as a new storage target in your Acronis console and migrate data using standard tools and procedures without any code rewrites.



What makes your partner program different for Acronis resellers?

Our program is built on a 'Predictable by Design' model. With zero egress or API fees and no minimums, we provide the foundation for stable, defensible margins. Combined with our multi-tenant console and local UK distribution through Northamber, we are fully partner-ready.



Can I geofence data specifically to the UK?

Yes. With our new UK data centre region, you can use country-level geofencing to ensure your clients' data is stored and processed exclusively within the United Kingdom, satisfying even the strictest data residency requirements.



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Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.

Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.

Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.