Cloud Storage

Object Storage

Channel partner object storage

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Channel partners collaborating on object storage solutions in a modern European office.

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(ex: Photo by

Channel partners collaborating on object storage solutions in a modern European office.

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Channel partners collaborating on object storage solutions in a modern European office.

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Drive Profitability with Sovereign Channel Partner Object Storage

05.07.2025

9

Minutes

Christian Kaul

Founder & COO Impossible Cloud

05.07.2025

05.07.2025

9

Minutes

Christian Kaul

Founder & COO Impossible Cloud

Are unpredictable cloud costs and complex compliance rules eroding your margins? A new approach to channel partner object storage offers a solution. Discover a sovereign, S3-compatible platform designed for partner profitability and client peace of mind.

Key Takeawys

Eliminate unpredictable costs and secure stable margins with a channel partner object storage model that has zero egress or API fees.

Deliver true EU data sovereignty with storage operated exclusively in European data centers, ensuring GDPR compliance and avoiding CLOUD Act exposure.

Leverage enterprise-ready features like 100% S3 compatibility and immutable storage to provide robust ransomware protection and simplify client migrations.

For MSPs and resellers, offering cloud backup and storage services should be a high-margin business. Yet, many partners find profits diminished by unpredictable egress fees and complex API charges from hyperscale providers. Furthermore, increasing client demand for data sovereignty and GDPR compliance creates significant business risk. A purpose-built channel partner object storage solution addresses these challenges directly. It provides a foundation for delivering digital sovereignty, ransomware protection, and cost predictability, enabling partners to build scalable and profitable cloud services with confidence.

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Eliminate Margin Uncertainty with a Predictable Cost Model

Hyperscaler pricing models often penalize partners for success, with egress fees that can reach up to 20 cents per GB. This unpredictability makes it difficult to build profitable Backup-as-a-Service (BaaS) offerings. A 'Predictable by Design' model changes this dynamic entirely. By eliminating all egress fees and API call costs, partners can guarantee their margins upfront. This creates a 100% predictable cost structure for every client. Our partners, accessible through distributors like api in Germany and Northamber plc in the UK, can now offer competitive, fixed-rate services. This transparent economic model is a significant competitive advantage.

Deliver True Digital Sovereignty Your Clients Demand

Nearly 50% of German companies see digital sovereignty as vital for their success, yet remain dependent on non-EU providers. This creates a massive opportunity for channel partners. Our channel partner object storage is sovereign by design, operated exclusively in certified European data centers. This architecture ensures clients' data remains under EU jurisdiction, avoiding exposure to foreign laws like the US CLOUD Act. We offer country-level geofencing to meet strict GDPR data residency rules. This focus on EU-centric governance provides the legal certainty that a growing number of businesses now require. You can confidently deliver the sovereign storage solutions your clients are asking for.

Strengthen Client Security with Immutable Ransomware Protection

Ransomware attacks are increasingly targeting backup systems to force ransom payments. Immutable storage, or Object Lock, provides a powerful defense by making data unchangeable for a defined period. Once written, data cannot be altered or deleted by anyone, effectively neutralizing ransomware threats against backups. This feature is critical for meeting compliance mandates under regulations like GDPR. Our platform includes immutable storage as a core feature, allowing partners to offer robust, audit-ready ransomware protection. This turns a client's security challenge into a partner's value proposition. This capability is a cornerstone of a modern MSP object storage partnership.

Accelerate Sales with an Enterprise-Ready, S3-Compatible Platform

Clients expect cloud storage to work seamlessly with their existing tools. Our platform ensures 100% S3 API compatibility, protecting past investments and eliminating migration risks. This goes beyond basic operations to support advanced features like versioning and lifecycle management. We also feature an 'Always-Hot' architecture, ensuring all data is immediately accessible with no restore delays or hidden fees. This simplifies operations for clients and avoids the failures often associated with complex tiering policies. For partners, this means a simpler sales cycle and faster channel partner onboarding.

Key platform features include:

  • Full S3 API compatibility for seamless integration with tools like Veeam and NovaBackup.

  • An 'Always-Hot' model that eliminates complex tiering and retrieval fees.

  • Identity and Access Management (IAM) with MFA and RBAC for granular control.

  • A multi-layer encryption strategy protecting data both in-transit and at-rest.

Manage and Scale Your Business with a Partner-Ready Console

A successful channel business requires tools built for multi-client management. Our partner console is designed specifically for MSPs and resellers. It provides a centralized interface for multi-tenant management, including robust role-based access control (RBAC) to securely segment client data. Partners can automate provisioning and management tasks using the full API and CLI, increasing operational efficiency by over 30%. The console also delivers the detailed reporting needed for accurate billing and margin analysis. This focus on partner-centric tools helps you scale your multi-tenant object storage services efficiently.

Future-Proof Your Offerings for Upcoming EU Regulations

The European regulatory landscape is evolving, with two key directives impacting cloud storage. Partners must be prepared to help clients navigate these changes. Our platform is designed to address these future requirements today. This proactive compliance gives partners a significant competitive edge.

Here is how we align with upcoming regulations:

  1. EU Data Act (from Sept 2025): This law mandates data portability to prevent vendor lock-in. Our model, with no egress fees and open standards, proves a real exit path from day one.

  2. NIS-2 Directive: This directive requires continuous security processes and supply-chain assurance for critical sectors. Our operational security, including immutable storage and EU-only data centers, is baked into the platform, not an afterthought.

By building on a compliant foundation, you can assure clients they are ready for what's next, strengthening your role as a trusted storage distributor.

Begin Building Your Profitable Cloud Storage Service Today

Content


<p>Making the switch to a partner-centric object storage platform is straightforward. The first step is to assess client needs around sovereignty, cost predictability, and ransomware protection. With full S3 compatibility, migrating existing workloads from other providers requires no code rewrites. Our team provides dedicated support to ensure a smooth transition for you and your clients. Start offering a superior <a href="/partner/channel-s3-compatible-object-storage-for-business">S3-compatible object storage</a> solution that protects your margins and delights your customers. Talk to an expert to get a demo and see how easy it is to get started.</p>


Kontinuierliche Verbesserung für nachhaltige Bewertungsqualität


FAQ

How do I become a partner?

Becoming a partner is simple. You can start by contacting our channel team through our website. The onboarding process is designed to be fast, with dedicated support to help you set up your multi-tenant console and integrate our object storage into your service offerings quickly.



What kind of support do you offer for partners?

We provide comprehensive support for our channel partners, including dedicated technical assistance, sales and marketing resources, and training. Our goal is to ensure you have everything you need to successfully sell, manage, and scale your object storage services.



Is your object storage compatible with Veeam?

Yes, our platform is fully S3-compatible and works out-of-the-box with leading backup tools, including Veeam. You can use our storage as a cloud tier for backups and archives, leveraging features like immutable storage for ransomware protection.



Can I rebrand the storage service as my own?

Yes, our channel partner program is designed to allow you to offer our object storage solution under your own brand. We provide the robust, secure, and sovereign backend infrastructure, enabling you to focus on your customer relationships and service delivery.



How does your pricing protect my margins?

Our pricing model is 'Predictable by Design.' We charge a straightforward price per gigabyte stored, with no fees for data egress (downloads) or API calls. This transparent model eliminates surprise costs, allowing you to calculate your exact costs and lock in your profit margins for every client.



How do you ensure data sovereignty?

We ensure data sovereignty by operating exclusively in certified data centers located within the European Union. We offer country-level geofencing, guaranteeing that your clients' data stays within a predefined region (e.g., Germany) and is governed solely by EU law, avoiding exposure to regulations like the US CLOUD Act.



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Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.

Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.

Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.