Cloud Storage
Enterprise Storage
Impossible Cloud backup storage for MSPs
Secure Predictable Margins with Sovereign Cloud Backup Storage for MSPs
Are unpredictable hyperscaler costs eroding your MSP margins? A majority of European businesses now demand data sovereignty, creating a unique opportunity for partners who can deliver compliant, cost-effective backup solutions.
Key Takeawys
Eliminate unpredictable costs with a zero egress fee, zero API fee model to build profitable, fixed-price backup services for your clients.
Deliver true EU data sovereignty and simplify GDPR compliance by using storage that is geofenced exclusively within European data centers.
Protect clients from ransomware with S3 Object Lock (Immutable Storage) that integrates seamlessly with leading backup tools like Veeam and Acronis.
For Managed Service Providers, delivering reliable and profitable backup services is a constant balancing act. Clients demand robust protection against ransomware and data loss, while complex hyperscaler pricing models with hidden egress and API fees make it nearly impossible to forecast costs and secure margins. Furthermore, with regulations like GDPR and the upcoming NIS-2 directive, ensuring data sovereignty is no longer optional. This article outlines a strategic approach for MSPs to overcome these challenges by leveraging Impossible Cloud's backup storage for MSPs—a sovereign, S3-compatible, and partner-ready platform designed to deliver predictable profitability and simplify compliance within the EU.
Build Profitable Services on a Predictable Cost Model
Over 56% of European organizations report overspending on their cloud storage budgets, with unpredictable fees being a primary cause. Impossible Cloud provides a solution with its transparent economic model, featuring zero egress fees, no API call costs, and no minimum storage durations. This structure allows MSPs to build Backup-as-a-Service (BaaS) and Disaster-Recovery-as-a-Service (DRaaS) offerings with stable, defensible margins of over 40%. You can finally provide clients with fixed-price services without risking your own profitability. By eliminating variable costs, which delay 55% of IT initiatives, you can accelerate client projects and improve service delivery. This financial predictability is the foundation for scalable growth, as detailed in our MSP pricing guide.
This clear cost structure directly addresses the primary pain points for both MSPs and their clients, fostering trust and long-term partnerships.
More Links
German Data Protection Conference (DSK) provides guidance on cloud computing from a data protection perspective.
Bitkom presents charts and data related to cloud adoption and trends in their Cloud Report 2024.
KPMG offers insights and analysis on the cloud market and its future development in their Cloud Monitor 2025.
KPMG details their cloud security services, focusing on cybersecurity solutions for cloud environments.
PwC outlines their cloud transformation services, helping businesses adopt and leverage cloud technologies.
Deloitte shares their perspective on empowering Europe's digital future through sovereign cloud solutions, in alliance with AWS.
FAQ
What makes Impossible Cloud's backup storage 'partner-ready' for MSPs?
Our platform is partner-ready because it was designed for the channel. It includes a multi-tenant console for managing multiple clients, role-based access control (RBAC) and MFA for security, and a full API/CLI for automation. Combined with predictable pricing and dedicated partner support, it enables MSPs to scale efficiently.
Can I use my existing backup software with Impossible Cloud?
Yes. Impossible Cloud offers full S3 API compatibility, which means it works out-of-the-box with leading backup and recovery solutions that support S3 object storage as a target, including Veeam, Acronis, NovaBackup, and many others. No custom integration is required.
How does Impossible Cloud ensure data sovereignty?
We ensure data sovereignty by operating exclusively in certified data centers located within the European Union. We offer country-level geofencing, which contractually guarantees that your clients' data will be stored in a specific EU country and will not be moved outside of it, keeping it under EU legal protection and away from foreign jurisdictions like the CLOUD Act.
What does 'no egress fees' mean for my MSP business?
No egress fees means you will never be charged for retrieving or moving your clients' data out of our storage. This is crucial for MSPs because it makes costs completely predictable. You can perform restores, migrations, or data mobility tasks without incurring surprise bills, allowing you to offer fixed-price backup and recovery services with confidence.
How does the 'Always-Hot' storage model benefit backup and recovery?
Our 'Always-Hot' model means all data is immediately accessible at the highest performance tier, with no delays for data retrieval from 'cold' or 'archive' tiers. For backup and recovery, this translates to faster restore times (RTO), more reliable performance for backup jobs, and simplified management, as you don't need to create complex data lifecycle policies.
How do you support MSPs during onboarding and migration?
We provide dedicated technical support for our MSP partners during the entire onboarding and migration process. Our team helps with initial setup, configuring backup jobs with your existing software, and testing restores to ensure a seamless transition for your clients with minimal disruption.
