Cloud Storage

High Performance

impossible cloud backup storage margins

(ex: Photo by

Technician replacing a backup drive in a secure European data center, highlighting reliable sovereign cloud storage.

on

(ex: Photo by

Technician replacing a backup drive in a secure European data center, highlighting reliable sovereign cloud storage.

on

(ex: Photo by

Technician replacing a backup drive in a secure European data center, highlighting reliable sovereign cloud storage.

on

Secure Predictable Margins With Sovereign Cloud Backup Storage

19.06.2025

9

Minutes

Christian Kaul

Founder & COO Impossible Cloud

19.06.2025

19.06.2025

9

Minutes

Christian Kaul

Founder & COO Impossible Cloud

Volatile cloud storage costs are eroding your backup service margins. Hidden egress fees and API call charges make financial planning nearly impossible. Discover a sovereign, S3-compatible cloud storage solution designed for predictable profitability and strict EU compliance.

Key Takeawys

Eliminate unpredictable cloud costs with a model that has zero egress fees, API call charges, or minimum storage durations, creating stable and defensible margins for MSPs.

Deliver true digital sovereignty with a European-owned cloud that operates exclusively in EU data centers, ensuring GDPR compliance and avoiding CLOUD Act exposure.

Leverage an "Always-Hot" storage architecture with full S3 compatibility to ensure fast, reliable restores and seamless integration with existing backup tools.

For Managed Service Providers, delivering reliable backup and disaster recovery services is a core value proposition. Yet, many find their profitability undermined by the unpredictable pricing models of hyperscale cloud providers. More than 53% of organizations report exceeding their cloud storage budgets, with unexpected egress fees and API call charges being primary culprits. This volatility creates impossible cloud backup storage margins. A European, sovereign-by-design cloud offers a stable alternative, combining transparent, fixed costs with the stringent data protection and residency guarantees that EU clients now demand.

Loading form...

Establish Price Certainty by Eliminating Hidden Fees

Predictable margins begin with predictable costs. A significant 34% of enterprises state that egress costs have negatively impacted their use of cloud storage. Impossible Cloud is predictable by design, with a transparent model that has zero egress fees, zero API call costs, and no minimum storage durations. This structure provides MSPs with a stable cost base for building profitable Backup-as-a-Service (BaaS) and archiving solutions. You can confidently quote customers knowing your own costs will not change unexpectedly. Our approach removes the financial penalties for data retrieval, a critical factor for any effective backup and recovery service. This allows you to build more resilient and accessible storage solutions for partners.

This economic stability is the foundation for achieving what was previously considered impossible cloud backup storage margins.

Deliver Digital Sovereignty and Strengthen Compliance

A majority of EU decision-makers now demand European solutions for critical infrastructure. Our platform is sovereign by design, operating exclusively in certified European data centers to ensure full GDPR compliance. We offer country-level geofencing, guaranteeing that your clients' data remains within a predefined region under strict EU rules. This design inherently avoids exposure to extra-territorial legislation like the CLOUD Act. For MSPs, this simplifies compliance and provides a powerful differentiator. You can offer clients the legal certainty that their data is governed solely by EU law, a key requirement for regulated industries like financial services and healthcare.

This commitment to sovereignty prepares your clients for upcoming regulations that will further shape the digital landscape.

Prepare Clients for the EU Data Act and NIS-2 Directive

For partners, regulatory readiness is a competitive advantage. Two key pieces of EU legislation are reshaping data governance:

  • The EU Data Act (from September 2025): This regulation mandates data portability and interoperability, aiming to prevent vendor lock-in. Our platform's use of open standards and full S3-API compatibility ensures you can offer clients a real exit path, protecting their long-term freedom.

  • The NIS-2 Directive: This directive requires stronger cybersecurity measures, including supply-chain assurance and robust incident reporting. Our architecture, featuring multi-layer encryption and Immutable Storage with Object Lock, helps you meet these stringent security requirements out of the box.

By partnering with us, you provide a future-proof solution that turns complex compliance demands into a clear value proposition for your customers, especially when comparing MSP storage pricing.

Leverage an Architecture Built for Performance and Resilience

Margin pressure isn't just about cost; it's also about operational efficiency. Our architecture is built for consistency and eliminates single points of failure. We utilize an “Always-Hot” object storage model, meaning all data is immediately accessible without the delays or surprise fees associated with restoring from archived tiers. This simplifies operations for MSPs and ensures predictable restore times for clients. This model avoids the fragility of complex tiering policies, which often fail during urgent restores and drive up hidden operational costs. Full S3-API compatibility ensures your existing backup tools, like those from our partner NovaBackup, work without modification.

This robust technical foundation is complemented by tools designed specifically for our channel partners.

Utilize Partner-Ready Tools for Efficient Management

Impossible Cloud is partner-ready, equipped with features that streamline MSP operations and enhance service delivery. Our multi-tenant partner console provides robust identity and access management (IAM) with MFA and role-based access control (RBAC). This allows you to securely manage multiple client environments from a single interface. The platform also supports automation via a comprehensive API and CLI, enabling you to integrate our storage into your existing workflows and reporting systems. Fast onboarding and powerful management tools reduce your administrative overhead by at least 15%. With growing local access through distributors like api in Germany and Northamber plc in the UK, scaling your sovereign cloud offerings has never been more straightforward. Explore our channel partner program to learn more.

With these tools, you can confidently build and scale your services on a predictable and compliant platform.

Implement a Practical Path to Predictable Profitability

Transitioning to a sovereign cloud platform is a direct path to stabilizing your margins. The process is designed to be seamless, protecting your past investments in tools and training. Here is a simple checklist for migration:

  1. Assess Your Current Stack: Confirm your backup software and scripts are S3-compatible. Our platform works with leading tools out of the box.

  2. Configure Endpoints: Update your tools to point to the Impossible Cloud S3 endpoint for the designated EU region.

  3. Migrate Policies: Replicate your existing backup, retention, and immutability (Object Lock) policies in our console.

  4. Run Test Restores: Conduct several test restores to validate data integrity and measure performance against your SLAs.

This straightforward process minimizes migration risk and quickly unlocks the benefits of our transparent pricing model.

Content



Kontinuierliche Verbesserung für nachhaltige Bewertungsqualität


FAQ

What makes Impossible Cloud's pricing model predictable for MSPs?

Our pricing is predictable because we have eliminated the variable costs that cause budget overruns. We charge a flat rate for storage capacity with no fees for egress (data transfer out), API calls, or minimum storage durations. This gives MSPs a stable cost base to build their services upon.



How does Impossible Cloud ensure GDPR compliance?

We ensure GDPR compliance by being a European company that operates exclusively in certified European data centers. We offer country-level geofencing to keep data within specific EU regions, ensuring it is governed solely by EU data protection laws.



What does 'Always-Hot' storage mean?

'Always-Hot' storage means all data is stored in a single, high-performance tier and is immediately accessible. Unlike tiered models that move data to slower 'cool' or 'archive' storage, there are no delays or retrieval fees when you need to access your data, which is critical for fast disaster recovery.



Is your platform compatible with my existing backup software?

Yes. Our platform offers full S3-API compatibility, which is the industry standard for object storage. This ensures out-of-the-box integration with leading backup and archiving software like Veeam, Acronis, NovaBackup, and any other tool that supports the S3 API.



What tools do you provide for channel partners and MSPs?

We provide a multi-tenant partner console for managing multiple clients, complete with role-based access control (RBAC) and multi-factor authentication (MFA). We also offer a full API and Command-Line Interface (CLI) for automation, integration, and reporting.



How does your platform help me comply with the EU Data Act?

The EU Data Act requires data portability to prevent vendor lock-in. Our commitment to the standard S3 API and our transparent cost model with no egress fees provide a clear and practical exit strategy, ensuring you and your clients are not locked into our platform.



Find more articles

Find more articles

Find more articles

Contact Us

I agree to be contacted in accordance with the Privacy Policy.

Contact Us

I agree to be contacted in accordance with the Privacy Policy.

Contact Us

I agree to be contacted in accordance with the Privacy Policy.

Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.

Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.

Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.