Cloud Storage

High Performance

Impossible Cloud channel program

(ex: Photo by

European business team collaborating on cloud strategy using Impossible Cloud's partner console.

on

(ex: Photo by

European business team collaborating on cloud strategy using Impossible Cloud's partner console.

on

(ex: Photo by

European business team collaborating on cloud strategy using Impossible Cloud's partner console.

on

Build a Predictable, Sovereign Cloud Business with the Impossible Cloud Channel Program

12.07.2025

10

Minutes

Christian Kaul

Founder & COO Impossible Cloud

12.07.2025

12.07.2025

10

Minutes

Christian Kaul

Founder & COO Impossible Cloud

Unpredictable hyperscaler costs and complex EU regulations are squeezing MSP margins. A channel program designed for financial predictability and digital sovereignty offers a clear path to profitable growth.

Key Takeawys

The Impossible Cloud channel program offers predictable margins by eliminating egress fees and API call costs, directly addressing a primary MSP pain point.

Partners can deliver sovereign, GDPR-compliant storage that meets upcoming EU Data Act and NIS-2 Directive requirements, providing a strong competitive advantage.

Full S3-API compatibility, an 'Always-Hot' architecture, and a multi-tenant partner console simplify operations and accelerate service delivery for MSPs.

The European managed services market is projected to reach nearly €197 billion by 2026, yet many partners face shrinking margins. Hyperscaler pricing models, with hidden egress and API fees, create billing uncertainty that can cost an MSP thousands per month. Simultaneously, new regulations like the NIS-2 Directive and the EU Data Act demand a higher standard of security and portability. The Impossible Cloud channel program is engineered to solve these exact challenges, offering a sovereign, S3-compatible object storage platform with a 100% predictable cost model. This empowers our partners to build profitable, compliant, and resilient cloud services for their clients.

Loading form...

Eliminate Margin Uncertainty with a Predictable-by-Design Model

For MSPs, profitability hinges on predictability, a factor often missing in cloud services billing. The Impossible Cloud channel program addresses this directly with a transparent economic model: zero egress fees, zero API call costs, and no minimum storage durations. This structure provides the financial stability needed for long-term planning. Partners can build BaaS and archiving services with defensible margins, free from the surprise network charges that erode up to 20% of revenue from a single client account.

Our pricing is engineered for partner success, allowing you to quote projects with confidence and maintain healthy margins over multi-year contracts. This shift from a complex, variable cost structure to a fixed, predictable one is a core tenet of our partner-centric approach. This model ensures the margin you calculate is the margin you keep, every month. This financial clarity transforms how you build and sell cloud solutions, turning storage into a reliable revenue engine instead of a volatile cost center.

Deliver EU Sovereignty as a Competitive Advantage

A majority of EU decision-makers now demand European solutions for their critical data infrastructure. Our channel partner program empowers you to meet this demand directly. We operate exclusively in certified European data centers, ensuring all data remains under EU jurisdiction and free from CLOUD Act exposure. This provides the legal certainty your clients in regulated industries like finance and healthcare require, with country-level geofencing available for precise data residency.

The upcoming EU Data Act, applicable from September 12, 2025, mandates data portability to prevent vendor lock-in. Our platform is built for this future, with full S3-API compatibility that ensures customers can migrate data without technical barriers. Offering a sovereign-by-design solution gives you a distinct competitive edge over non-EU providers. You can deliver not just storage, but guaranteed compliance and control, which is a top-3 selection criterion for enterprise buyers today.

Meet New Security Mandates with a NIS-2 Ready Platform

The NIS-2 Directive expands cybersecurity obligations for cloud providers and their supply chains, effective October 2024. Our platform incorporates the security measures needed to help you and your clients achieve compliance. We provide robust tools for a resilient ransomware posture, which is a primary focus of the new regulation. These features are essential for building secure and compliant object storage solutions.

Key security capabilities you can extend to your clients include:

  • Immutable Storage: Use S3 Object Lock to make backups unchangeable for a set period, providing verifiable protection against ransomware.

  • Multi-Layer Encryption: All data is secured both in-transit and at-rest, with keys managed under strict EU control.

  • Granular IAM: Implement role-based access control (RBAC) and multi-factor authentication (MFA) to enforce least-privilege policies.

  • Supply Chain Assurance: As an EU-centric provider, we help you secure your service delivery supply chain, a core requirement of NIS-2.

Partners can leverage our architecture to fulfill their incident reporting and risk management duties under NIS-2. This readiness reduces compliance burdens and strengthens client trust in your services.

Accelerate Service Delivery with an Enterprise-Ready Architecture

A successful channel business requires technology that just works, minimizing migration friction and operational overhead. Our platform is built on a 100% S3-compatible API, ensuring your existing tools, scripts, and applications function without code rewrites. This protects your clients' past investments and simplifies the entire partner onboarding process. We even collaborate with leading ISVs like Nova Backup to guarantee seamless integrations for backup and disaster recovery use cases.

We reject complex tiering in favor of an “Always-Hot” architecture, where all data is immediately accessible without restore delays or retrieval fees. This model eliminates the operational fragility of lifecycle policies that often fail during urgent restores. The partner console provides a single pane of glass for multi-tenant management, automation via API/CLI, and detailed reporting. This powerful combination of compatibility and simplicity allows you to deploy enterprise-grade services in hours, not weeks.

Leverage Our Growing UK and European Distribution Network

To support our partners' growth, we are continuously expanding our reach across Europe. In 2025, we achieved two major channel milestones that extend local access for resellers and MSPs. For our partners in the United Kingdom, we have established a distribution agreement with Northamber plc, a leading UK-based distributor with over 40 years of experience. This partnership simplifies procurement and provides localized support for the UK market.

In Germany, we have expanded our presence through a partnership with the distributor api, further strengthening our footprint in the DACH region. These distribution channels provide over 5,000 resellers with streamlined access to our sovereign cloud storage. This growing ecosystem makes it easier than ever for partners to source, build, and scale their services with Impossible Cloud, backed by established regional leaders. This strategic expansion is central to our channel program commitment.

Your 4-Step Onboarding Plan for Predictable Cloud Revenue

Transitioning to a more profitable and compliant cloud storage offering is a straightforward process with our dedicated support. We have designed a simple, four-step path to help you get started quickly and efficiently. This process ensures you can begin delivering value to your clients in the shortest possible time. Our team provides hands-on support at every stage, from initial setup to full-scale deployment, ensuring a smooth and successful partnership from day one.

Here is how you can begin building your sovereign cloud business:

  1. Register for the Partner Program: Complete a simple online application to gain access to our partner resources and console.

  2. Complete a 30-Minute Onboarding: Our channel team will guide you through the multi-tenant console, IAM setup, and reporting features.

  3. Migrate Your First Workload: Use our S3 compatibility to easily move a backup or archive workload for a test client.

  4. Scale with Dedicated Support: Access co-marketing funds, technical support, and our full partner directory to grow your client base.

Within just one business day, you can be fully equipped to offer sovereign, predictable, and highly resilient cloud storage services. This streamlined onboarding is designed to accelerate your time-to-revenue and position you as a leader in the secure cloud market.

Content



Kontinuierliche Verbesserung für nachhaltige Bewertungsqualität


FAQ

What kind of support does Impossible Cloud offer its channel partners?

Impossible Cloud offers comprehensive support, including a dedicated partner onboarding process, technical assistance, co-marketing funds, and inclusion in our public partner directory. Partners also get access to a multi-tenant console for streamlined client management and reporting.



How does the platform protect against ransomware?

Our platform includes Immutable Storage via S3 Object Lock. This feature allows partners to make backup data unchangeable for a specified period, providing a critical defense against ransomware attacks that attempt to encrypt or delete backups.



Can I geofence data to a specific country for my clients?

Yes. Impossible Cloud supports country-level geofencing, allowing you to restrict data storage to specific European regions to meet stringent data residency and compliance requirements for clients in sectors like finance or healthcare.



What is the 'Always-Hot' storage model?

The 'Always-Hot' model means all data is stored in a single, high-performance tier and is always immediately accessible. This eliminates the complexity, restore delays, and hidden retrieval fees associated with traditional tiered storage (hot, cool, archive), simplifying operations for partners.



How do I join the Impossible Cloud channel program?

You can join by completing a simple application on our website. Once registered, our channel team will schedule a brief onboarding session to guide you through the platform and partner resources. You can be ready to serve clients within one business day.



Who are Impossible Cloud's distribution partners in the UK?

In the UK, our official distribution partner is Northamber plc, a well-established technology distributor. This partnership provides UK-based MSPs and resellers with local support and simplified procurement.



Find more articles

Find more articles

Find more articles

Contact Us

I agree to be contacted in accordance with the Privacy Policy.

Contact Us

I agree to be contacted in accordance with the Privacy Policy.

Contact Us

I agree to be contacted in accordance with the Privacy Policy.

Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.

Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.

Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.