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London S3 object storage reseller options

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London-based technology reseller meeting with IT professionals to discuss secure S3 object storage options.

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(ex: Photo by

London-based technology reseller meeting with IT professionals to discuss secure S3 object storage options.

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(ex: Photo by

London-based technology reseller meeting with IT professionals to discuss secure S3 object storage options.

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Secure Margins with Sovereign London S3 Object Storage Reseller Options

03.08.2025

10

Minutes

Thomas Demoor

CTO Impossible Cloud

03.08.2025

03.08.2025

10

Minutes

Thomas Demoor

CTO Impossible Cloud

London-based MSPs face a dual challenge: unpredictable cloud costs eroding margins and increasing client demand for data sovereignty. A new wave of S3-compatible object storage offers a solution built for predictability and compliance.

Key Takeawys

UK resellers can secure predictable margins by choosing S3 object storage options that eliminate hidden egress and API fees, which can account for nearly 50% of a typical cloud bill.

Offering EU-sovereign storage through a UK distributor like Northamber plc allows London MSPs to meet growing client demand for GDPR compliance and protection from foreign laws like the CLOUD Act.

An 'Always-Hot' storage architecture with included features like S3 Object Lock simplifies operations, removes complex tiering, and provides robust ransomware protection for clients.

For London S3 object storage reseller options, the landscape is shifting. Over 51% of UK firms report overspending on cloud storage, largely due to hidden egress and API fees. Simultaneously, regulations like UK-GDPR and the upcoming NIS-2 directive place immense pressure on MSPs to guarantee data sovereignty for their clients. This article explores how EU-based, S3-compatible object storage with a predictable cost model provides a powerful advantage for UK resellers, enabling them to deliver compliance, performance, and stable margins. Through a strategic partnership with UK distributor Northamber plc, these advanced solutions are now more accessible than ever.

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Navigate the Market Shift to Data Sovereignty

A significant majority of EU decision-makers now demand European solutions for their critical data infrastructure. Storing data within European borders is a key criterion for over 60% of businesses, driven by regulations like GDPR. For UK resellers, this presents a clear opportunity to differentiate by offering solutions that guarantee EU data residency. Using non-EU providers, even with EU-based data centres, can expose client data to foreign laws. A sovereign-by-design provider eliminates this risk entirely. This shift makes sovereign S3 object storage a competitive necessity, not just a feature. New regulations are amplifying this demand for localised data control.

Eliminate Unpredictable Costs to Stabilise Margins

Unpredictable fees are a primary source of margin erosion for MSPs and their clients. In Europe, nearly half of all cloud-related billing is attributed to various storage fees, not just the capacity used. Many resellers discover their bills are inflated by up to 50% due to egress fees for data retrieval and API call charges. A transparent pricing model with zero egress fees, no API call costs, and no minimum storage duration changes the dynamic completely. This allows for 100% accurate budget forecasting for backup and archival services. UK S3 reseller solutions built on this model give partners a clear financial advantage. This predictability is the foundation for building profitable, long-term client relationships.

Leverage Full S3 Compatibility for Seamless Integration

Clients have invested heavily in tools and scripts built for the S3 API, which has become the industry standard. A truly compatible solution must support more than just basic operations; it needs to handle advanced capabilities to protect those investments. Key features resellers should look for include:

  • Full support for versioning, lifecycle management, and event notifications.

  • Out-of-the-box integrations with leading backup tools like Veeam and NovaBackup.

  • Consistent performance across the API, CLI, and SDKs to prevent code rewrites.

  • An architecture that supports millions of small files as efficiently as large archives.

This level of compatibility ensures that migrating a client's existing backup and archival workflows is a low-risk, high-reward process. With a seamless transition, resellers can focus on delivering value instead of troubleshooting integrations.

Deliver Robust Ransomware Protection with Immutable Storage

Ransomware remains a top threat, with recovery costs averaging millions for affected organisations. Immutable storage via S3 Object Lock is a non-negotiable feature for any modern backup solution. It creates a write-once-read-many (WORM) state, making backup data unchangeable and undeletable for a set period. This provides a guaranteed clean copy for recovery after an attack. For resellers, offering secure object storage solutions with Object Lock is a powerful selling point. It directly addresses a primary client fear with a technical solution that ensures business continuity. This feature, combined with multi-layer encryption, provides a formidable defence. This resilience is critical for building client trust.

Meet 2025 EU Regulatory Standards Today

The regulatory landscape is tightening, and forward-looking resellers can gain a significant advantage. Two key EU regulations will shape data management in 2025 and beyond. The first is the EU Data Act, which becomes applicable on 12 September 2025 and mandates data portability to prevent vendor lock-in. The second is the NIS-2 Directive, which expands cybersecurity obligations to include MSPs as critical suppliers. A sovereign storage solution aligns with these principles by design. It offers geofenced, EU-only data regions and transparent data export capabilities. By choosing a compliant platform, London resellers can assure clients they are ready for these future requirements now. This proactive stance on compliance builds significant credibility.

Capitalise on a UK Channel-Ready Platform

A successful partnership requires more than just a good product; it demands a platform built for the channel. For London S3 object storage reseller options, this means focusing on features that simplify management and support growth. Essential partner-ready capabilities include:

  1. A multi-tenant console with role-based access control (RBAC) and MFA for secure client management.

  2. Full automation capabilities via API and CLI for efficient provisioning and reporting.

  3. A simple and fast onboarding process designed to get resellers selling in days, not weeks.

  4. Local access and support through an established UK distributor.

The recent partnership with UK distributor Northamber plc provides exactly this local foundation for UK MSPs. This infrastructure ensures resellers have the tools and support needed to scale their storage offerings effectively.

Implement an 'Always-Hot' Architecture to Simplify Operations

Content


<p>Complex storage tiering often creates hidden operational costs and risks. Policies for moving data between hot, cool, and archive tiers can fail, leading to restore delays, API timeouts, and unexpected fees when data is needed urgently. An 'Always-Hot' object storage model eliminates this complexity entirely. <strong>All data is immediately accessible with predictable, low latency, removing restore surprises.</strong> This simplifies operations for <a href="/partner/managed-service-provider-data-sovereignty-solutions">managed service providers</a>, as there are no lifecycle policies to manage or restore fees to budget for. For clients, it means their backup and archive data is always ready for recovery, improving their overall resilience. This straightforward approach strengthens both security and auditability for all parties.</p>

Partner with a UK Distributor for Local Expertise


Partner with a UK Distributor for Local Expertise

Kontinuierliche Verbesserung für nachhaltige Bewertungsqualität


FAQ

What makes a storage solution 'sovereign by design'?

A 'sovereign by design' solution operates exclusively in certified European data centres, is governed by EU law, and ensures data never leaves a predefined geographic region (geofencing). This provides complete legal certainty and compliance with regulations like GDPR.



Are there any hidden costs I should be aware of with your S3-compatible storage?

No. Our pricing model is transparent and predictable. We have no egress fees, no charges for API calls, and no minimum storage durations, eliminating the risk of unexpected costs commonly found with other providers.



How does your partnership with Northamber plc benefit UK resellers?

Our partnership with UK distributor Northamber plc provides local access, support, and expertise for UK-based MSPs and resellers. This simplifies onboarding, streamlines logistics, and ensures you have a dedicated local team to support your growth.



What is 'Always-Hot' storage and how does it differ from tiered storage?

'Always-Hot' storage means all your data is always immediately accessible without any delays or extra fees for retrieval. This contrasts with tiered models that move infrequently accessed data to slower, cheaper tiers, which can cause delays and surprise costs during urgent restores.



Can I manage multiple clients from a single account?

Yes, our platform is partner-ready and includes a multi-tenant console. It features role-based access control (RBAC) and MFA, allowing you to securely manage multiple client environments, automate tasks via API, and generate reports efficiently.



How does your solution help with new regulations like the EU Data Act?

Our platform is built on open standards and full S3 compatibility, aligning with the EU Data Act's goals of data portability and preventing vendor lock-in. We provide an easy and free exit path for your data, ensuring you always remain in control.



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Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.

Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.

Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.