Cloud Storage

Object Storage

Channel data sovereignty object storage

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Technician inspecting server racks in a European data center, emphasizing secure and reliable cloud infrastructure.

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Technician inspecting server racks in a European data center, emphasizing secure and reliable cloud infrastructure.

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Technician inspecting server racks in a European data center, emphasizing secure and reliable cloud infrastructure.

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Secure Channel Revenue with Sovereign Object Storage

05.07.2025

9

Minutes

Thomas Demoor

CTO Impossible Cloud

05.07.2025

05.07.2025

9

Minutes

Thomas Demoor

CTO Impossible Cloud

For channel partners, data sovereignty is more than a compliance checkbox; it is a core value proposition. A majority of EU businesses now demand European solutions for their critical data. This article details how to meet that demand with sovereign object storage.

Key Takeawys

True data sovereignty requires storage governed exclusively by EU law in European data centers to mitigate risks like the US CLOUD Act.

A predictable pricing model with zero egress or API fees allows channel partners to build high-margin, scalable services like BaaS and DRaaS.

Upcoming regulations like the EU Data Act and NIS-2 make sovereign, S3-compatible object storage a critical component for compliant client solutions.

Navigating the complexities of data sovereignty and compliance is a primary challenge for UK and EU channel partners. Client demands for GDPR alignment and protection from CLOUD Act exposure are at an all-time high, with provider origin being a top selection criterion. For MSPs and resellers, this represents a significant opportunity. Offering a truly sovereign object storage solution not only meets client needs but also builds a resilient, high-margin services portfolio. This guide explores how to leverage European-built, S3-compatible object storage to deliver compliance, ransomware protection, and predictable costs, turning regulatory burdens into a competitive advantage for your channel business in 2025.

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Establish True Data Sovereignty Beyond Residency

Many providers offer EU data residency, but true sovereignty requires more than just location. It demands that data is governed exclusively under EU law, safe from foreign legal reach like the CLOUD Act. Over 70% of EU decision-makers prioritize European solutions for this very reason. Channel partners can deliver this assurance with storage operated exclusively in certified European data centers.

This approach guarantees that all data, including metadata, remains under EU jurisdiction from creation to deletion. Our GDPR-compliant storage provides country-level geofencing, giving you precise control. This ensures your clients' data never leaves its designated region, satisfying even the strictest regulatory requirements and building trust that lasts beyond the initial 3-year contract.

Build Services Aligned with 2025 EU Regulations

The European regulatory landscape is evolving rapidly, with two key directives impacting channel data services in 2025. Partners must prepare their offerings now to maintain compliance and deliver value. These new rules create opportunities for proactive MSPs.

The following regulations are critical for channel partners to address:

  • The EU Data Act (from September 2025): This mandates data portability and interoperability, directly challenging vendor lock-in. It requires providers to offer clear exit paths, a principle met by our S3-compatible platform with zero egress fees.

  • The NIS-2 Directive: This regulation imposes stringent cybersecurity duties, including supply-chain assurance and 24-hour incident reporting timelines. Our platform's built-in security helps you meet these obligations.

By building your services on a foundation that respects these rules, you offer clients a future-proof solution. Explore our commitment to GDPR and beyond.

Secure Predictable Margins with a Partner-First Economic Model

For MSPs and resellers, unpredictable costs from hyperscale providers can destroy profitability, with egress fees often exceeding 20% of the total bill. Our model is predictable by design, eliminating these variables entirely. This allows you to build BaaS and DRaaS offerings with stable, defensible margins of 30% or more.

We offer a clear economic advantage for the channel with three core principles:

  1. Zero Egress Fees: Clients can access their data as needed without penalty, making restores and migrations cost-effective.

  2. No API Call Costs: Automation and frequent access for backup tools do not lead to surprise charges, unlike many other providers.

  3. No Minimum Storage Duration: You only pay for what you use, providing the flexibility needed for dynamic client environments.

This transparent pricing empowers you to create competitive service bundles. Our partner-ready platform simplifies billing and management, letting you focus on growth.

Deliver Robust Ransomware Protection with Immutable Storage

Ransomware remains a top threat, with recovery costs averaging over 1.5 million euros for affected businesses. A 3-2-1 backup strategy is no longer enough; immutability is essential. Our Immutable Storage with S3 Object Lock ensures backup data cannot be altered or deleted by anyone.

This feature allows you to set time-based retention policies, creating a secure, air-gapped copy of client data that is impervious to ransomware encryption. It is a core component of modern data protection and a powerful selling point for any MSP data sovereignty solution. With out-of-the-box integrations for leading tools like NovaBackup, deploying a resilient ransomware posture for your clients takes only minutes, not weeks.

Minimize Migration Risk with 100% S3 API Compatibility

Client adoption of new storage solutions often stalls due to migration complexity and the fear of breaking existing workflows. Our platform eliminates this barrier with full S3 API compatibility. This ensures that all existing applications, scripts, and backup tools continue to work without any code rewrites, protecting investments made over the last 10 years.

Furthermore, our “Always-Hot” architecture means all data is immediately accessible, with read/write consistency in under 40 milliseconds. This avoids the delays and API timeouts common with tiered storage models, which can disrupt restores and analytics jobs. For partners, this means faster onboarding and fewer support tickets, a key benefit for any VAR offering secure storage.

Leverage a Growing UK and EU Channel Ecosystem

Our commitment to the channel is demonstrated by our expanding distribution network across Europe. In 2025, we welcomed two key distributors to our ecosystem. This growing network provides local access and support for resellers and MSPs in major markets.

Our recent distribution milestones include:

  • api (Germany): Serving one of the largest markets in the EU with localized expertise and support.

  • Northamber plc (United Kingdom): Our first UK distributor, providing dedicated resources for the British channel object storage market.

This momentum ensures our partners have the backing they need to succeed. Now is the perfect time to join a network designed for channel growth and deliver sovereign storage solutions to your clients. Talk to an expert today to learn more about our UK channel partner solutions.

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FAQ

How does your platform ensure compliance with the EU Data Act?

Our platform is built on open standards with 100% S3 API compatibility and a zero-egress-fee model. This design directly supports the EU Data Act's requirements for data portability and interoperability, ensuring clients can easily move their data without technical or financial lock-in, effective from September 2025.



What tools are available for MSPs in the partner console?

Our partner console is designed for the channel, featuring multi-tenant management, role-based access control (RBAC) with MFA, and detailed reporting. Partners can automate tasks via a full-featured API and CLI, simplifying onboarding and day-to-day management of multiple client accounts.



How does Immutable Storage protect against ransomware?

Our Immutable Storage uses S3 Object Lock to make data unchangeable for a specified period. Once written, data cannot be modified or deleted, even by administrators. This creates a secure, tamper-proof backup copy that is invulnerable to ransomware encryption, ensuring a clean recovery point.



Are your data centers certified?

Yes, we operate exclusively in certified European data centers. These facilities meet stringent security and compliance standards, providing the physical and operational security necessary to support our guarantee of digital sovereignty and GDPR compliance for all client data.



What does 'Always-Hot' object storage mean?

An 'Always-Hot' model means all data is stored in a single, high-performance tier and is immediately accessible at all times. This eliminates the delays, restore fees, and operational complexity associated with traditional tiered storage (hot, cool, archive), ensuring predictable performance for all workloads.



How do I become a partner?

Getting started is simple. You can contact our channel team through our website to get a demo of the partner console and discuss our program. We offer fast onboarding, dedicated support, and a pricing model designed to help you build profitable, sovereign data services.



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Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.

Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.

Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.