Cloud Storage

S3 Compatible

London S3 API channel partner storage

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IT team in London discussing S3 API channel partner storage solutions.

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(ex: Photo by

IT team in London discussing S3 API channel partner storage solutions.

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(ex: Photo by

IT team in London discussing S3 API channel partner storage solutions.

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Secure Predictable Margins with Sovereign London S3 API Channel Partner Storage

02.07.2025

9

Minutes

Christian Kaul

Founder & COO Impossible Cloud

02.07.2025

02.07.2025

9

Minutes

Christian Kaul

Founder & COO Impossible Cloud

London MSPs and resellers face a dual challenge: navigating complex EU data regulations and absorbing unpredictable cloud costs that erode margins. A new approach to S3-compatible storage offers a solution designed for digital sovereignty and channel profitability.

Key Takeawys

Achieve digital sovereignty and GDPR compliance for London-based clients by using storage exclusively within certified EU data centres.

Create predictable margins and stable pricing with a model that has zero egress fees, no API call costs, and no minimum storage terms.

Protect clients from ransomware and ensure data integrity with S3 Object Lock for immutable, auditable backups.

For UK channel partners, delivering cloud storage solutions in London requires a sharp focus on data sovereignty and cost predictability. With a majority of EU decision-makers demanding European solutions for critical data, the pressure to avoid CLOUD Act exposure is immense. At the same time, 51% of UK organisations report overspending on cloud storage, often due to hidden egress and API fees that make margin forecasting impossible. This landscape demands a shift towards a partner-centric, sovereign-by-design storage model. Impossible Cloud provides London S3 API channel partner storage that is fully S3-compatible, operates exclusively in European data centres, and eliminates unpredictable fees, enabling partners to offer competitive, compliant, and profitable services.

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Meet Data Sovereignty Demands in a Post-Brexit Landscape

For London-based partners serving clients with European operations, data sovereignty is a primary concern. Following Brexit, UK businesses that process EU residents' data must still comply with EU GDPR, which imposes strict conditions on data transfers outside the EEA. Research shows 84% of European organisations plan to use sovereign cloud solutions to ensure their data remains under EU jurisdiction.

Our platform offers a practical solution by storing all data exclusively in certified European data centres. This sovereign-by-design approach ensures clients' data is governed by EU law, mitigating risks associated with non-EU legislation. This provides the EU legal certainty many clients now require. Explore our secure storage solutions to learn more. This strategy directly addresses the growing demand for data residency and control.

Build Predictable Revenue Streams by Eliminating Hidden Fees

Unpredictable costs are a significant barrier to profitability for channel partners. A recent study found that 55% of European organisations have delayed projects due to unexpected data egress fees. These variable charges make it nearly impossible for MSPs to set stable pricing and guarantee margins for backup and archiving services.

We remove this obstacle entirely with a transparent economic model. Our partners benefit from the following:

  • Zero egress fees for data retrieval.

  • Zero costs for API calls, no matter the volume.

  • No minimum storage duration requirements.

  • No charges for data replication operations.

This model ensures your costs are tied directly to storage volume, making your margins defensible and predictable. This approach transforms your ability to build profitable, long-term channel partner relationships. It also prepares your clients for the EU Data Act, which targets unfair contractual terms from September 2025.

Deliver Robust Ransomware Protection with Immutable S3 Storage

Ransomware remains the UK's most significant cybercrime threat, with 96% of incidents now targeting backup data. Yet, a staggering 57% of UK public sector organisations do not use immutable backup storage, leaving them vulnerable. For channel partners, offering a credible defence against these attacks is a powerful differentiator.

Our solution integrates S3 Object Lock, providing true, policy-based immutability. Once data is written, it cannot be altered or deleted for a defined period, creating a secure copy for recovery. This feature is essential for a modern 3-2-1 backup strategy and provides an auditable retention trail. Learn how our secure channel partner storage can protect your clients. This proactive security posture is critical as regulators enforce stricter rules under the NIS-2 directive.

Ensure Seamless Integration with 100% S3 API Compatibility

Migration friction and vendor lock-in are major concerns for IT leaders, with 41% of them believing the complexity of switching providers outweighs the benefits. Full S3 API compatibility eliminates this barrier, allowing for effortless migration and integration. This ensures that all existing applications, scripts, and tools continue to function without modification.

Our platform supports not just basic S3 operations but also advanced capabilities. Here is what that includes:

  1. Lifecycle management policies.

  2. Object versioning and tagging.

  3. Event notifications for workflow automation.

  4. IAM policies with MFA and RBAC.

  5. Support for leading backup tools like NovaBackup.

This comprehensive compatibility protects your clients' past technology investments and minimises migration risk. It provides a frictionless path to adopting a more sovereign and cost-effective S3 API cloud storage solution. This approach simplifies the transition to a more resilient architecture.

Leverage a Partner-Ready Platform Built for the UK Channel

To succeed, channel partners need more than just a product; they need a platform designed for their business model. We provide a suite of tools built to empower MSPs, resellers, and system integrators. Our commitment to the UK channel is demonstrated by our partnership with our first UK distributor, Northamber plc.

The partner console offers multi-tenant management, granular reporting, and automation via API/CLI, simplifying client onboarding and administration. This focus on partner enablement allows you to scale your services efficiently while maintaining high service levels. Discover our London MSP object storage offerings. This robust support system helps you build a thriving storage business.

Future-Proof Your Services with Advanced EU Regulatory Compliance

The European regulatory landscape is continuously evolving, with two key directives set to impact UK businesses serving the EU. The EU Data Act, applicable from September 2025, mandates data portability and interoperability to prevent vendor lock-in. The NIS-2 Directive requires stricter cybersecurity measures, including supply-chain assurance and incident reporting.

Our platform is architected to meet these future requirements today. By offering geofenced, EU-only storage options and transparent data portability, we align with the Data Act's core principles. Our continuous security processes and immutable storage capabilities support NIS-2 compliance. This proactive stance on regulation gives your UK channel object storage offerings a distinct competitive advantage. Choosing a compliant partner is the first step toward long-term success.

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FAQ

What makes your pricing model different for London channel partners?

Our pricing is predictable by design. We charge only for the storage you use, with no egress fees, no API call charges, and no minimum storage durations. This allows London-based partners to build services with stable, defensible margins.



How does your platform support multi-tenancy for MSPs?

Our partner console is built for MSPs and resellers. It offers robust multi-tenant management with role-based access control (RBAC) and MFA, enabling you to securely manage multiple client environments, automate tasks via API/CLI, and generate detailed reports.



Is it difficult to migrate existing S3 workloads to your storage?

No, migration is straightforward due to our full S3 API compatibility. Your existing S3-native tools, applications, and scripts will work without any code rewrites. This seamless process minimises risk and protects your clients' existing technology investments.



How do you ensure data remains within the EU?

We operate exclusively in certified European data centres and offer country-level geofencing. This guarantees that your clients' data is stored and governed under EU law, ensuring compliance with GDPR and other data sovereignty requirements.



What specific features do you offer for ransomware protection?

Our primary ransomware defence is S3 Object Lock, which makes backup data immutable. This is complemented by multi-layer encryption (in transit and at rest) and granular Identity and Access Management (IAM) with MFA to secure access.



Who is your UK distributor for channel partners?

We are proud to partner with Northamber plc, our first official distributor in the United Kingdom. This partnership expands local access and support for resellers and MSPs across the country looking to offer sovereign cloud storage solutions.



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Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.

Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.

Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.