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IT professionals collaborating on secure cloud storage solutions in a London office.

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IT professionals collaborating on secure cloud storage solutions in a London office.

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IT professionals collaborating on secure cloud storage solutions in a London office.

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Secure Channel Partner Cloud Storage in London: Drive Growth with Sovereign, Predictable Solutions

23.07.2025

10

Minutes

Christian Kaul

Founder & COO Impossible Cloud

23.07.2025

23.07.2025

10

Minutes

Christian Kaul

Founder & COO Impossible Cloud

UK channel partners face a dual challenge: delivering robust data security while protecting their margins from unpredictable cloud costs. A majority of EU decision-makers now demand European solutions for critical data, creating a clear market opportunity. This article details how to build a profitable and compliant secure cloud storage service for the London market.

Key Takeawys

UK channel partners can meet growing demands for data sovereignty by using a 100% European cloud provider, eliminating exposure to the US CLOUD Act.

A 'no egress fee' pricing model is critical for MSPs to build predictable, high-margin revenue streams for Backup-as-a-Service and archiving.

S3 Object Lock is an essential defence against ransomware, ensuring backups are immutable and enabling reliable data recovery.

For Managed Service Providers and channel partners in London, the demand for secure, compliant, and cost-effective cloud storage has never been higher. Clients require absolute certainty around data sovereignty, especially concerning EU data, and robust protection against ransomware, which now targets backups in over 96% of incidents. Yet, traditional cloud models often erode partner margins with unpredictable egress fees and API call charges, creating significant business risk. Impossible Cloud offers a partner-centric alternative: a sovereign-by-design, S3-compatible object storage platform, operated exclusively from European data centres. This model provides the technical excellence clients demand and the economic predictability partners need to thrive.

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Meet Data Sovereignty Demands in the UK Market

Post-Brexit, UK businesses handling EU residents' data must still comply with the EU's GDPR, making data residency a primary concern. Storing data with providers subject to the US CLOUD Act creates a legal conflict, as it allows US authorities to access data regardless of its physical location in Europe. Impossible Cloud eliminates this risk entirely by operating exclusively in certified European data centres under EU law. This provides UK partners with a clear competitive advantage for clients in finance and healthcare. Our country-level geofencing guarantees data stays within predefined regions, offering the legal certainty that over 70% of EU enterprises now require. This focus on digital sovereignty is how partners can build trust and win new business. Explore our secure backup targets for MSPs.

Build Predictable Revenue with a Partner-First Economic Model

Profitability in the channel depends on predictable margins, yet egress fees can consume up to 15% of a typical cloud bill, making forecasting difficult. Impossible Cloud’s model is predictable by design, featuring zero egress fees, no API call costs, and no minimum storage durations. This transparency allows partners to build BaaS and archiving services with defensible, stable margins. Our expansion into the UK market is supported by our first UK distributor, Northamber plc, ensuring local access for resellers. This direct economic benefit transforms cloud storage from a cost centre into a reliable revenue stream. The partner console simplifies multi-tenant management with robust IAM controls, including MFA and RBAC. Learn more about our UK channel partner solutions.

Deliver Enterprise-Grade Ransomware Protection

Ransomware attacks have surged, with recent statistics showing a 95% increase in 2023 and backups being the primary target. A robust defence requires more than just backups; it requires immutable backups. Impossible Cloud integrates S3 Object Lock, making data unchangeable and undeletable for a set period. This provides an audit-ready retention policy and ensures a clean recovery copy is always available. In the UK, 85% of organisations now rely on or plan to implement immutable storage within 12 months.

Our security framework includes these key layers:

  • Immutable Storage: Utilises S3 Object Lock to make backups ransomware-proof.

  • Multi-Layer Encryption: Protects all data in transit and at rest.

  • Granular IAM: Features role-based access control (RBAC) and multi-factor authentication (MFA).

  • Resilient Architecture: Eliminates single points of failure for consistent availability.

This multi-pronged approach provides the resilience needed to counter modern threats. Read about our secure solutions for UK resellers.

Ensure Seamless Integration with 100% S3 API Compatibility

For channel partners, migration friction and tool incompatibility can delay projects and increase costs by over 30%. Our platform offers full S3 API compatibility, ensuring existing applications, scripts, and backup tools work without modification. This protects past investments and minimizes risk during tape-to-cloud or cloud-to-cloud migrations. We support advanced S3 capabilities like versioning, lifecycle management, and event notifications. This commitment to open standards is a core tenet of our design, preventing vendor lock-in. Our out-of-the-box integration with leading backup ISVs, including a collaboration with NovaBackup, simplifies deployment for MSPs. Discover our S3-compatible object storage.

Achieve Compliance with 2025 EU Regulations by Design

The regulatory landscape is evolving, and partners need a storage foundation that is ready for future requirements. Two key EU regulations taking effect in 2025 directly impact data strategy. Our platform is built to address them from day one.

We help you prepare for the following:

  1. The EU Data Act (from September 2025): This regulation mandates data portability and interoperability, requiring cloud providers to remove switching barriers. Our model, with no egress fees and S3 compatibility, already aligns with this principle, ensuring a real exit path.

  2. The NIS-2 Directive: This directive imposes stringent supply-chain security and incident reporting requirements across critical sectors. Our continuous security processes and documented vulnerability management are baked into our operations, helping you meet these assurance demands.

This proactive approach to compliance turns regulatory burdens into a competitive advantage for our partners. See how we support Veeam storage partnerships.

Leverage the 'Always-Hot' Architecture for Superior Performance

Complex storage tiering often creates hidden operational costs and delays, with restore fees and API timeouts causing failures during urgent recovery events. Our 'Always-Hot' object storage model ensures all data is immediately accessible with predictable, low latencies. This simplifies operations for partners, as there are no complex lifecycle policies to manage or surprise restore fees. This architecture guarantees strong read/write consistency, making it ideal for mixed workloads like backup, analytics, and archiving. By avoiding fragile tiering, we ensure third-party tools remain stable and recovery time objectives (RTOs) are met consistently. This operational simplicity is a key value for London MSP solutions.

Onboard and Scale Your Secure Storage Services in London

Content


<p>Getting started with Impossible Cloud is a straightforward process designed for rapid partner onboarding. With local support from our UK distributor, Northamber plc, London-based MSPs and resellers can quickly provision secure, geofenced storage for their clients. The first step involves a consultation to align our platform with your service offerings, followed by seamless configuration via our partner console or API. <strong>Partners can launch a fully compliant, high-margin backup or archiving service in under 48 hours.</strong> Start the conversation today to build your secure channel partner cloud storage business in London. <a href="/partner/channel-partner-object-storage">Talk to an expert</a> about our partner program.</p>


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FAQ

Is your cloud storage platform fully S3 compatible?

Yes, we provide full S3 API compatibility. This means your existing applications, backup software, and management tools that work with S3 will work seamlessly with our platform without any need for code rewrites or complex configuration changes.



How do you ensure my client's data remains in the EU?

Our platform is sovereign by design. We operate exclusively in certified European data centres and offer country-level geofencing. This contractually and technically guarantees that your client data is stored and processed strictly under EU law, safe from foreign legal jurisdictions like the US CLOUD Act.



What does 'no egress fees' mean for my business?

It means you will never be charged for transferring data out of our storage. This allows you to offer backup, disaster recovery, and data migration services with completely predictable costs, protecting your margins and providing transparent pricing to your customers.



How does your partner program support MSPs in London?

Our partner program is designed for growth. We provide a multi-tenant partner console for easy client management, automation via API/CLI, comprehensive reporting, and fast onboarding. In the UK, we are supported by our distributor Northamber plc for local expertise and access.



Can I use Impossible Cloud for Veeam backups?

Absolutely. Our platform is an ideal backup target for leading ISVs, including Veeam. With S3 compatibility and Object Lock, you can create immutable, ransomware-proof backups directly from your Veeam environment, fulfilling the 3-2-1 rule with a secure offsite copy.



How do I start offering your storage to my clients?

Getting started is simple. You can contact us to get a demo or talk to an expert about our partner program. We will guide you through the quick onboarding process, help you configure your first tenants, and provide all the resources you need to launch your secure storage services.



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Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.

Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.

Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.