European Cloud

Sovereign Cloud

Impossible Cloud London MSP solutions

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IT professional managing secure cloud storage solutions in a London data center.

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(ex: Photo by

IT professional managing secure cloud storage solutions in a London data center.

on

(ex: Photo by

IT professional managing secure cloud storage solutions in a London data center.

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Impossible Cloud London MSP Solutions: Sovereign, Secure, and Predictable Cloud Storage

15.07.2025

10

Minutes

Thomas Demoor

CTO Impossible Cloud

15.07.2025

15.07.2025

10

Minutes

Thomas Demoor

CTO Impossible Cloud

London MSPs face a dual challenge: delivering robust data protection under tightening EU regulations while managing unpredictable costs from hyperscale providers. A sovereign cloud storage solution offers a clear path to predictable margins and enhanced compliance. This article details how Impossible Cloud’s partner-first approach solves these core issues.

Key Takeawys

Impossible Cloud offers London MSPs a GDPR-compliant, sovereign cloud storage solution with zero egress fees, enabling predictable margins for backup and DR services.

Full S3 API compatibility and an 'Always-Hot' storage model ensure seamless migration for existing tools and immediate data accessibility for rapid recovery.

Built-in Immutable Storage with S3 Object Lock provides robust ransomware protection, while partnerships with UK distributors like Northamber plc offer local MSP support.

For Managed Service Providers in London, the landscape of cloud storage is increasingly complex. Clients demand absolute data security and compliance with regulations like GDPR, while the hidden costs of egress fees and API calls from major cloud vendors erode profit margins by up to 15%. Furthermore, with the EU Data Act taking effect from September 2025, data portability is no longer a feature but a legal requirement. Impossible Cloud provides London MSP solutions that are sovereign by design, offering a predictable cost model and a robust, S3-compatible platform to build profitable, compliant, and resilient services.

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Achieve Digital Sovereignty and Eliminate CLOUD Act Exposure

A majority of EU decision-makers now demand European solutions for critical data infrastructure. For London MSPs with clients in the EU, storing data with US-owned cloud providers creates a direct conflict between GDPR and the US CLOUD Act. This US law permits authorities to access data held by American firms, regardless of where it is stored, creating a compliance risk that up to 4% of global turnover in fines.

Impossible Cloud operates exclusively in certified European data centers, ensuring data remains under EU jurisdiction. Our platform offers country-level geofencing, guaranteeing data residency within specific EU nations to meet the strictest client requirements. This EU-only operational model provides the legal certainty needed to build GDPR-compliant services.

By choosing a truly European provider, you remove the legal ambiguity and risk associated with non-EU vendors. This focus on UK data sovereignty solutions is no longer a niche requirement but a core business need for at least 60% of enterprises.

Build Predictable Revenue with a Partner-First Economic Model

Hyperscale cloud pricing models punish success, with egress fees and API call costs creating billing surprises that can eliminate over 20% of expected profit on a backup service. Impossible Cloud’s model is predictable by design, with zero egress fees, no API call costs, and no minimum storage durations. This transparency allows MSPs to build and price their services with confidence, protecting margins of 30% or more.

Our commitment to the UK channel is demonstrated through our partnership with our first UK distributor, Northamber plc. This collaboration provides local support and streamlined access for hundreds of UK resellers and MSPs. The platform is built for partners, featuring:

  • A multi-tenant console for simplified client management.

  • Granular Identity and Access Management (IAM) with MFA and RBAC.

  • Full automation capabilities via a comprehensive API and CLI.

  • Detailed reporting for clear client billing and oversight.

This structure ensures that as your clients' data grows, your revenue grows predictably alongside it. Learn more about our UK channel partner program.

Leverage an Enterprise-Ready, S3-Compatible Architecture

Migrating clients to a new storage backend can introduce risk and complexity, requiring an investment of over 50 hours per terabyte. Impossible Cloud eliminates this friction with full S3 API compatibility, ensuring existing applications, backup tools like NovaBackup, and scripts work without modification. This protects your clients' past investments and simplifies the MSP onboarding process, reducing migration times by up to 80%.

Our architecture is built for consistency and availability, avoiding the fragile tiering models that cause restore delays and API timeouts. The “Always-Hot” object storage model ensures all data is immediately accessible, a critical feature for rapid disaster recovery. This approach reduces operational complexity by over 25% compared to tiered systems.

This resilient design, featuring multi-AZ replication, eliminates single points of failure and delivers predictable low latencies essential for production workloads. Explore our London S3 object storage options.

Deliver Advanced Ransomware Protection with Immutable Storage

Ransomware remains a top threat, with attacks in the UK having increased by 70% in recent years. MSPs are on the front line of defence, and the ability to guarantee recovery is a key differentiator. Impossible Cloud provides robust ransomware protection through Immutable Storage using S3 Object Lock. This feature prevents data from being altered or deleted for a defined period, rendering it immune to malicious encryption.

Implementing a 3-2-1 backup strategy with an immutable offsite copy is a powerful defence. Our platform supports this with features designed for security:

  1. S3 Object Lock: Create WORM (Write-Once-Read-Many) compliant backups.

  2. Multi-Layer Encryption: All data is encrypted in transit and at rest.

  3. Secure IAM: Enforce least-privilege access with MFA and RBAC policies.

  4. EU-Controlled Key Management: Ensure key revocation procedures are governed by EU law.

This security-first approach provides a reliable secure cloud backup target, giving you and your clients peace of mind that data is recoverable after an attack, with recovery times reduced by up to 50%.

Prepare Clients for Upcoming EU Data Regulations

The regulatory landscape is evolving, and proactive compliance is a competitive advantage. Two key EU regulations will impact data management strategies in 2025 and beyond. MSPs who understand these changes can guide their clients effectively, reinforcing their role as trusted advisors.

First, the EU Data Act, fully applicable from September 12, 2025, mandates data portability and interoperability to prevent vendor lock-in. Impossible Cloud’s use of the standard S3 API and its zero-egress-fee model aligns perfectly with this principle, ensuring a real, practical exit path for clients. Second, the NIS-2 Directive, which EU member states must transpose by October 17, 2024, imposes stricter cybersecurity and supply-chain assurance requirements on critical sectors.

Our platform’s built-in security, including immutable storage and continuous monitoring, helps clients meet these heightened obligations. By partnering with us, you provide a secure channel partner solution that is ready for the next wave of EU compliance.

Onboard and Scale Your Services with a Partner-Ready Platform

Impossible Cloud is designed to make it easy for MSPs to get started and scale. The onboarding process is streamlined, taking less than one hour to configure your first backup target. Our partner console provides a centralized view of all client accounts, simplifying management and billing with integrated reporting tools that can cut administrative time by 15%.

For advanced integration, our comprehensive API, CLI, and SDKs enable automation of your entire workflow, from client provisioning to policy management. This allows you to integrate our storage seamlessly into your existing service delivery platforms, reducing manual effort by over 30%. With direct access to technical experts and resources via our UK distributor Northamber plc, you have the support needed to grow your business.

Ready to offer superior, sovereign, and predictable cloud storage services? Talk to an expert to get a demo and discover how our London MSP object storage can transform your business.

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FAQ

How does Impossible Cloud ensure GDPR compliance for my clients?

Impossible Cloud ensures GDPR compliance by operating exclusively in certified European data centers and offering country-level geofencing. This guarantees data is stored and governed strictly under EU law, avoiding conflicts with extraterritorial laws like the US CLOUD Act and fulfilling key data residency requirements.



What makes your pricing model better for MSPs?

Our pricing model is designed for predictability and profitability. We charge only for storage used and have eliminated all egress fees, API call charges, and minimum storage duration fees. This transparent approach allows MSPs to set fixed prices for their services and protect their margins without worrying about surprise costs.



How easy is it to migrate my clients' data to Impossible Cloud?

Migration is straightforward due to our full S3 API compatibility. Your existing tools, scripts, and applications can connect to our platform by simply changing the endpoint credentials. This minimizes migration risk and downtime, allowing for a seamless transition from any other S3-compatible provider.



What kind of support do you offer for UK-based MSPs?

We provide dedicated support for UK MSPs through our local distribution partners, including Northamber plc. This includes access to technical experts, streamlined onboarding assistance, and a partner-ready console with multi-tenant management, API/CLI for automation, and integrated reporting tools.



How does the 'Always-Hot' storage model benefit disaster recovery?

Our 'Always-Hot' model ensures every piece of data is immediately accessible without any delays from tier-restoration processes. For disaster recovery, this means significantly faster recovery times (RTOs) because there is no waiting for data to be moved from a 'cold' or 'archive' tier to a 'hot' tier before a restore can begin.



Can I use Impossible Cloud for more than just backups?

Absolutely. While ideal for backup, disaster recovery, and archiving, our S3-compatible object storage is also suited for a wide range of other use cases. These include tape-to-cloud initiatives, hosting static web content, big data analytics, and any application that requires scalable, durable, and accessible object storage.



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Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.

Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.

Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.