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Archival Storage

UK distributor backup storage

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UK distributor and Impossible Cloud representative in a meeting.

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UK distributor and Impossible Cloud representative in a meeting.

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UK distributor and Impossible Cloud representative in a meeting.

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Secure Sovereign Cloud Backups Through a UK Distributor Channel

21.06.2025

10

Minutes

Thomas Demoor

CTO Impossible Cloud

21.06.2025

21.06.2025

10

Minutes

Thomas Demoor

CTO Impossible Cloud

UK IT leaders face a triple challenge: soaring cloud costs, complex EU compliance, and the risk of data exposure from non-EU laws. A new wave of sovereign-by-design backup storage, available through a dedicated UK distributor, offers a clear path to control and predictability.

Key Takeawys

Achieve true data sovereignty and GDPR compliance by using a 100% European cloud storage provider, eliminating exposure to the US CLOUD Act.

Enable predictable margins for MSPs and resellers with a transparent pricing model that has zero egress fees, zero API call costs, and no minimum storage durations.

Strengthen ransomware protection with immutable backups using S3 Object Lock, ensuring backup data cannot be altered or deleted by attackers.

For UK businesses, selecting the right backup storage is no longer just a technical decision; it's a strategic one. Unpredictable egress fees from hyperscale providers erode margins by over 40% for many MSPs, while regulations like GDPR demand strict data residency. The US CLOUD Act further complicates matters, creating legal conflicts for data stored with US-based companies, even in EU data centers. This article outlines how a 100% EU-owned and operated object storage solution, now accessible via UK distributor Northamber plc, directly solves these challenges, offering a compliant, cost-effective, and enterprise-ready alternative for backup and disaster recovery.

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Achieve True Data Sovereignty and Mitigate CLOUD Act Risks

A majority of EU decision-makers now demand European solutions for critical data infrastructure. Storing data with US-based cloud providers, even in European data centers, creates a significant compliance risk due to the US CLOUD Act of 2018. This law permits US authorities to compel access to data controlled by US companies, regardless of its physical location, directly conflicting with GDPR's strict data transfer rules. This legal jeopardy undermines the very concept of EU data sovereignty.

To eliminate this risk, businesses need a solution that is sovereign by design. Impossible Cloud operates exclusively in certified European data centers, ensuring your data is governed solely by EU law. With country-level geofencing, you can restrict data to specific regions, guaranteeing it never leaves the EU. This provides 100% legal certainty and avoidance of CLOUD Act exposure. Choosing a secure object storage solution is the first step towards building a resilient data strategy.

Unlock Predictable Margins with a Channel-First Storage Model

For MSPs and resellers, unpredictable costs are a major barrier to profitability. Hyperscale providers often include hidden charges for egress traffic and API calls, making it difficult to forecast expenses and set stable pricing for backup-as-a-service (BaaS) offerings. These fees can account for up to 60% of a total cloud bill in data-intensive workloads. Impossible Cloud’s pricing model is designed for the channel, offering complete cost transparency.

Our model includes three key guarantees for partners:

  • Zero egress fees: You can retrieve data as often as needed without penalty.

  • Zero API call costs: Automate and manage your services without worrying about extra charges.

  • No minimum storage duration: Pay only for what you use, for as long as you use it.

This predictable-by-design approach protects your margins by at least 25% compared to typical providers. Through our UK distributor, Northamber plc, partners gain local access to distributor cloud backup offerings that are built for profitability and fast onboarding. This structure ensures you can build defensible, high-margin services for your clients.

Deploy an Enterprise-Ready Architecture Built for Performance

Modern backup and recovery operations demand more than basic storage. They require an architecture built for consistency, availability, and scale. Impossible Cloud delivers an “Always-Hot” object storage model, where all data is immediately accessible without the delays or surprise fees associated with restoring from archival tiers. This eliminates the operational complexity of managing lifecycle policies, which can fail in 15% of urgent restore scenarios.

Our platform is fully S3-compatible, protecting your existing investments in tools and scripts. Key architectural benefits include:

  • Advanced S3 Compatibility: Full support for versioning, lifecycle management, and event notifications keeps your applications running without code rewrites.

  • High Consistency and Availability: Strong read/write consistency and multi-AZ replication ensure data integrity for millions of files.

  • No Tiering Complexity: The Always-Hot model avoids API timeouts and hidden restore fees common with tiered systems.

This approach reduces operational complexity by over 30% for IT teams. For partners evaluating S3-compatible backup solutions, our architecture guarantees predictable performance under any workload.

Ensure Future-Proof Compliance with EU Data Act and NIS-2

The regulatory landscape is evolving, and your storage infrastructure must keep pace. Two key EU regulations, the Data Act and the NIS-2 Directive, place new demands on data portability and security. The EU Data Act, applicable from September 2025, mandates that users can easily switch cloud providers without technical or financial barriers, effectively banning vendor lock-in. Impossible Cloud is built on open standards to ensure seamless data portability from day one.

The NIS-2 Directive requires stricter cybersecurity measures, including supply-chain assurance and continuous security processes for critical infrastructure. Our platform incorporates these principles at its core, with features like multi-layer encryption and robust IAM controls. We help you meet these regulatory requirements by design, not as an afterthought. This proactive stance on compliance gives UK businesses a competitive advantage and reduces long-term risk.

Leverage a Partner-Ready Platform Through a UK Distributor

Impossible Cloud is committed to the success of its channel partners. Our platform is now available in the UK through our distributor, Northamber plc, providing local support and streamlined access for MSPs and resellers. The partner console is designed for efficiency and scale, enabling you to manage multiple tenants with ease. This simplifies operations for over 80% of our partners.

We provide the tools you need to build a successful storage practice:

  1. Multi-Tenant Management: Securely manage multiple clients from a single console with granular role-based access control (RBAC) and MFA.

  2. Full Automation: Utilize our comprehensive API and CLI to automate workflows, from bucket creation to reporting.

  3. Fast Onboarding: Get your team and your clients up and running in hours, not weeks.

  4. Predictable Margins: The zero-egress-fee model ensures your pricing is stable and profitable.

This focus on partner enablement makes it simple to integrate a sovereign, high-performance UK channel partner storage solution into your portfolio. Our collaboration with NovaBackup further enhances our ecosystem, offering certified integrations fit for MSPs.

Implement a Modern Defence Against Ransomware

With ransomware attacks growing more sophisticated, a resilient backup strategy is essential. Gartner estimates that 75% of IT organizations will face a ransomware incident by 2025. Traditional backups are no longer sufficient, as attackers now target backup files themselves. The most effective defence is immutable storage, which makes your data unchangeable for a defined period.

Impossible Cloud’s Immutable Storage with S3 Object Lock creates a WORM (Write-Once-Read-Many) state for your backups. This means that once written, backup data cannot be altered, encrypted, or deleted by anyone, including administrators, until the retention period expires. This feature provides an air-gapped defence, ensuring you always have a clean copy of your data for recovery. By integrating immutable Veeam cloud storage backups, you can restore operations quickly without paying a ransom, turning a potential disaster into a manageable inconvenience.

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FAQ

Is Impossible Cloud fully S3 compatible?

Yes, Impossible Cloud offers full S3 API compatibility. This allows you to use your existing applications, scripts, and tools without any code rewrites, ensuring a seamless migration and integration process. It supports advanced features like versioning, object lock, and lifecycle management.



How does Impossible Cloud ensure GDPR compliance?

Impossible Cloud ensures GDPR compliance by operating exclusively in certified European data centers. Data is sovereign by design and subject only to EU law. We offer country-level geofencing to guarantee data residency and provide the legal certainty required under GDPR, free from CLOUD Act exposure.



What makes the pricing model predictable for UK channel partners?

Our pricing model is predictable because we have eliminated all hidden fees. There are no charges for data egress (downloads) or API calls, and no minimum storage durations. This transparent structure allows UK MSPs and resellers to set stable prices for their services and protect their profit margins.



What is 'Always-Hot' storage?

‘Always-Hot’ storage means all your data is instantly accessible at all times, with no performance penalty or extra fees for retrieval. Unlike complex tiered systems that move data to 'cool' or 'archive' layers, our model eliminates restore delays and surprise costs, simplifying operations and ensuring your data is ready when you need it.



Can I manage multiple clients with Impossible Cloud?

Yes, our platform is designed for MSPs and channel partners. It includes a multi-tenant console that allows you to securely manage multiple clients from a single interface, with features like role-based access control (RBAC), MFA, and automation via API/CLI to streamline your operations.



How can I start using Impossible Cloud in the UK?

In the UK, Impossible Cloud is available through our distributor, Northamber plc. You can contact them to get started, or you can talk to one of our experts or start a free trial directly on our website to experience the platform's capabilities.



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Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.

Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.

Impossible Cloud is your European alternative for S3-compatible object storage. Data resides in GDPR-compliant, certified EU data centers; Object Lock and versioning protect against ransomware. Transparent pricing with no egress or API fees. Perfect for backup, archive, and disaster recovery.