Cloud Storage

Object Storage

Impossible Cloud MSP ransomware protection object storage

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Fortify MSP Ransomware Defenses with Sovereign Object Storage

04.08.2025

10

Minutes

Thomas Demoor

CTO Impossible Cloud

04.08.2025

04.08.2025

10

Minutes

Thomas Demoor

CTO Impossible Cloud

Ransomware attacks in Europe are projected to exceed 1,746 in 2025, putting immense pressure on MSPs. Traditional cloud storage often fails MSPs with unpredictable costs and compliance gaps, shrinking margins precisely when clients need robust protection. A new approach is needed to deliver secure, sovereign, and profitable data protection.

The topic briefly and concisely

Impossible Cloud's sovereign object storage, operated exclusively in EU data centers, removes CLOUD Act risks and simplifies GDPR compliance for MSPs.

Immutable backups with S3 Object Lock provide a foundational defense against ransomware by making data unchangeable, ensuring reliable recovery.

A transparent pricing model with zero egress or API fees gives MSPs predictable, stable margins for BaaS and DR services.

For Managed Service Providers, delivering effective ransomware protection is non-negotiable, yet complex pricing from hyperscalers erodes profitability. More than 56% of IT leaders find egress fees excessive, creating a significant barrier to efficient data recovery and migration. Impossible Cloud provides a powerful alternative with its partner-ready, S3-compatible object storage. Designed for digital sovereignty, our platform offers immutable backups and zero egress fees, enabling MSPs to build highly resilient and profitable ransomware protection services exclusively within secure, certified European data centers.

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Establish Digital Sovereignty to Mitigate Compliance Risks

A majority of EU decision-makers now demand European solutions for critical data infrastructure. Storing data within the EU is no longer a preference but a core requirement for GDPR compliance and avoiding CLOUD Act exposure. Our platform is sovereign by design, operating exclusively in certified European data centers with country-level geofencing. This ensures your clients' data remains under EU rules, providing 100% legal certainty. For MSPs, this simplifies compliance for backup and archiving, a key value proposition for clients in regulated industries like financial services. You can find more details on our ransomware protection solutions . This focus on sovereignty prepares your services for future regulations.

Implement Immutable Storage for Resilient Ransomware Defense

The core of modern ransomware defense is data immutability. Our Impossible Cloud MSP ransomware protection object storage uses S3 Object Lock to create write-once-read-many (WORM) copies of backup data. This makes it impossible for malware to encrypt or delete protected backups for a defined retention period. This capability is a cornerstone of a 3-2-1 or 4-2-2 backup strategy, providing an unchangeable copy for reliable recovery. Full S3-API compatibility ensures your existing backup tools and scripts integrate out-of-the-box, making the transition to a more secure architecture seamless. Learn more about our Object Lock solutions. This technical resilience is matched by our platform's architecture , which eliminates single points of failure.

Achieve Predictable Margins with a Zero-Fee Model

Unpredictable costs are the top challenge for 84% of enterprises managing cloud spend. For MSPs, hidden egress and API call fees from hyperscalers directly attack the profitability of Backup-as-a-Service (BaaS) offerings. We eliminate this problem entirely. Our pricing model is transparent and predictable by design, featuring:

  • Zero egress fees for data recovery.

  • Zero costs for API calls.

  • No minimum storage duration fees.

This structure provides you with stable, defensible margins, allowing you to price your services competitively without risking unexpected charges during a client recovery event. Our partner-ready console further simplifies operations with multi-tenant management and clear reporting. This economic clarity transforms how you build and sell immutable backup services .

Leverage Full S3 Compatibility for Seamless Integration

Switching storage providers often carries a high risk of disruption, but our platform is built to prevent that. We offer full S3-API compatibility that goes beyond basic operations, supporting advanced capabilities like versioning, lifecycle management, and event notifications. This means your existing applications, scripts, and backup tools keep working without any code rewrites, protecting your past investments. Our out-of-the-box integration with leading backup ISVs, including our collaboration with NovaBackup, ensures a smooth onboarding process. This 1-to-1 compatibility minimizes migration risk and allows your team to focus on service delivery, not re-engineering. This deep compatibility is a key part of our ' Always-Hot' architecture.

Future-Proof Your Services for Emerging EU Regulations

The European regulatory landscape is constantly evolving, and staying ahead is a competitive advantage. Our platform is architected to meet upcoming requirements, giving you and your clients peace of mind. Two key regulations on the horizon are:

  1. EU Data Act (from September 2025): This mandates data portability and interoperability, including metadata and versions. Our no-lock-in approach with open standards proves a real exit path.

  2. NIS-2 Directive: This requires continuous security processes, including supply-chain assurance and vulnerability management. Our operational model has these principles baked in, not added as an afterthought.

By partnering with us, you offer clients a solution that is not just compliant today but ready for the regulatory challenges of tomorrow. This readiness is a powerful differentiator for your reseller protection offerings.

Utilize a Partner-Ready Platform Designed for MSP Growth

We built our platform with the channel in mind, providing the tools MSPs need to operate efficiently and scale effectively. The partner console offers robust multi-tenant management with role-based access control (RBAC) and multi-factor authentication (MFA) for enhanced security. Automation via our API and CLI allows you to integrate our storage into your existing workflows and reporting systems, enabling fast onboarding for new clients. Our growing distribution network, including api in Germany and Northamber plc in the UK, expands local access and support for resellers. This entire ecosystem is designed to help you grow your MSP backup storage business.

Adopt an 'Always-Hot' Architecture to Simplify Operations

Content


<p>Complex storage tiering often creates more problems than it solves, leading to restore delays, API timeouts, and hidden fees. Our 'Always-Hot' object storage model eliminates this fragility entirely. All data is immediately accessible without any tier-restore delays, which simplifies operations and ensures third-party tools remain stable. <strong>This approach reduces operational complexity by over 25% compared to tiered models.</strong> It guarantees that when your client needs to recover from a ransomware attack, every piece of data is available instantly. This architectural choice strengthens both your recovery posture and your ability to meet stringent SLAs, providing a clear path to your next step in data management.</p>

Take Practical Steps to Onboard Sovereign Storage


Take Practical Steps to Onboard Sovereign Storage

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FAQ

What makes Impossible Cloud a 'partner-ready' storage solution?

Impossible Cloud is partner-ready because it offers features specifically for MSPs, including a multi-tenant management console, automation via API/CLI, predictable pricing for stable margins, and integrations with leading backup software. We also provide local support through distributors like api (Germany) and Northamber plc (UK).



How does Impossible Cloud ensure compliance with regulations like GDPR and NIS-2?

We ensure compliance by being 'sovereign by design.' All data is stored and processed in certified EU data centers with geofencing capabilities. Our security architecture, including multi-layer encryption and immutable storage, aligns with the stringent requirements of GDPR and the operational resilience principles of the NIS-2 directive.



What does 'Always-Hot' object storage mean?

Our 'Always-Hot' model means all data is stored in a single, high-performance tier and is immediately accessible. This eliminates the delays, complexity, and surprise fees associated with tiered storage (hot, cool, archive), ensuring fast and predictable restores every time.



Can I use my existing S3 tools with Impossible Cloud?

Yes. Impossible Cloud offers full S3-API compatibility, which means your existing S3-compatible applications, command-line interface (CLI) tools, and software development kits (SDKs) will work seamlessly without modification.



Are there any hidden fees for API calls or data retrieval?

No. Our pricing is transparent and predictable. We do not charge egress fees for retrieving your data, nor do we charge for API calls. There are also no minimum storage duration penalties.



How does Impossible Cloud help me build a compelling business case for my clients?

Impossible Cloud strengthens your business case by enabling you to offer superior ransomware protection (via Object Lock), guaranteed EU data sovereignty for compliance, and predictable costs. This combination of resilience, regulatory alignment, and economic clarity provides significant value over traditional hyperscaler solutions.



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