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reseller ransomware protection for cloud backups

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Strengthen Reseller Ransomware Protection for Cloud Backups with Sovereign Storage

03.09.2025

9

Minutes

Thomas Demoor

CTO Impossible Cloud

03.09.2025

03.09.2025

9

Minutes

Thomas Demoor

CTO Impossible Cloud

Ransomware attacks in Europe are projected to surpass 1,746 incidents in 2025, making resilient backups essential. For resellers, offering effective ransomware protection for cloud backups is a major opportunity, but unpredictable costs and complex compliance can erode margins. A new approach to cloud storage is needed.

The topic briefly and concisely

Resellers can build profitable ransomware protection services by using EU-sovereign object storage, which meets growing client demand for data residency and GDPR compliance.

Immutable backups using S3 Object Lock are a non-negotiable defense, making backup data unchangeable by attackers and ensuring a clean recovery copy.

A predictable pricing model with no egress or API fees is critical for resellers to maintain stable margins and offer competitive Backup-as-a-Service solutions.

As European businesses face a record number of ransomware attacks, the demand for secure cloud backup solutions has never been higher. Resellers and MSPs are on the front line, tasked with providing robust data protection. However, navigating EU data sovereignty laws, ensuring compliance with regulations like NIS-2, and managing volatile costs from hyperscale providers creates significant challenges. This article outlines a strategy for building a profitable and resilient service offering for reseller ransomware protection for cloud backups by leveraging sovereign, S3-compatible object storage with a predictable financial model, turning regulatory burdens into a competitive advantage.

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Counter Rising Threats with EU-Sovereign Storage

In 2025, one in two companies worldwide paid a ransom after an attack, with German businesses showing a 63% payment rate. Effective reseller ransomware protection for cloud backups starts with the storage foundation. Storing data within strict EU boundaries is no longer optional; a majority of EU decision-makers now demand European solutions for critical infrastructure. Using an EU-only cloud provider eliminates exposure to foreign laws like the CLOUD Act, a key requirement for regulated industries.

Impossible Cloud operates exclusively in certified European data centers, offering country-level geofencing to guarantee data residency. This approach directly addresses the 60% of data breaches that originate from third-party vendors by securing the supply chain. This sovereignty-by-design model provides the legal certainty resellers need to serve clients in finance, healthcare, and the public sector. This focus on verifiable compliance builds the first layer of defense.

Implement Immutable Backups with S3 Object Lock

Ransomware's primary goal is to encrypt data, including backups; in fact, 89% of organizations report their backup repositories have been targeted. Immutable storage is the most effective countermeasure. Using the S3 Object Lock feature, resellers can make backup data unchangeable for a defined period, creating a WORM (Write-Once-Read-Many) state. Even if attackers gain access, they cannot encrypt or delete the locked backup files, neutralizing the threat.

This technology is a core component of modern reseller ransomware protection for cloud backups. Impossible Cloud’s architecture supports Object Lock natively, ensuring full S3-API compatibility for seamless integration with leading backup tools like Veeam and NovaBackup. The platform’s “Always-Hot” model ensures that all immutable data is immediately accessible for recovery, avoiding the restore delays and fees common with tiered storage systems. This architectural choice simplifies operations and guarantees predictable recovery times.

Achieve Predictable Margins and Eliminate Hidden Fees

For resellers, profitability depends on predictable costs, yet 56% of European organizations overspend their cloud storage budgets. Hidden charges like egress fees and API call costs are major pain points, with 55% of firms reporting these fees have delayed IT projects. A transparent pricing model is essential for building sustainable Backup-as-a-Service (BaaS) offerings.

Impossible Cloud’s model is predictable by design, with zero egress fees, no API call costs, and no minimum storage durations. This allows resellers to build services with stable, defensible margins. The partner-ready console offers key features for MSPs:

  • Multi-Tenant Management: Securely manage multiple client accounts with role-based access control (RBAC) and multi-factor authentication (MFA).

  • Automation via API/CLI: Streamline onboarding and management tasks with powerful automation tools.

  • Integrated Reporting: Monitor usage and costs across all clients from a single dashboard.

  • Fast Onboarding: Get new clients protected in minutes, not days.

This financial and operational clarity empowers partners to focus on growth, not on deciphering complex bills. Explore our partner program for more details.

Leverage an Enterprise-Ready, S3-Compatible Architecture

True S3 compatibility is more than just basic object operations; it is a prerequisite for reliable cloud backup solutions. It ensures that existing tools, scripts, and applications work without modification, protecting investments and minimizing migration risk. An enterprise-ready platform guarantees consistent performance and availability under demanding workloads, handling millions of files with predictable latency.

Impossible Cloud delivers on this promise with an architecture built for resilience. It eliminates single points of failure and provides strong read/write consistency. For resellers, this means offering a service that meets enterprise expectations for reliability and scale. The platform supports advanced S3 features like versioning, lifecycle management, and event notifications, enabling sophisticated data management strategies for clients.

Turn 2025 EU Regulations into a Competitive Advantage

New EU regulations are reshaping the digital landscape, and compliance is a key selling point. The EU Data Act, applicable from September 12, 2025, mandates data portability and interoperability, directly challenging vendor lock-in. Impossible Cloud’s use of open standards and S3 compatibility aligns perfectly with these requirements, providing clients with a proven exit path.

Additionally, the NIS-2 Directive requires robust supply chain security, making vendor selection a critical compliance issue. Resellers must demonstrate that their infrastructure partners meet these stringent security standards. Impossible Cloud’s EU-only operations and verifiable security posture help partners meet their NIS-2 obligations. By choosing a compliant storage partner, resellers can offer their clients a significant advantage in regulatory readiness, transforming a complex requirement into a clear business benefit and strengthening their ransomware protection strategy.

Build Your Resilient Backup Service: A Practical Checklist

Deploying an effective reseller ransomware protection for cloud backups service requires a structured approach. A resilient service combines technology, process, and partner support to deliver real value. With expanded local access through distributors like api in Germany and Northamber plc in the UK, getting started is straightforward.

Here is a practical checklist for resellers to follow:

  1. Adopt a 3-2-1-1-0 Backup Strategy: Maintain 3 copies of data on 2 different media, with 1 copy offsite, 1 copy immutable or air-gapped, and 0 recovery errors.

  2. Configure S3 Object Lock: For every client backup policy, enable Object Lock with an appropriate retention period to create immutable backups.

  3. Leverage Multi-Tenant Tools: Use the partner console to create isolated, secure environments for each client, applying granular IAM policies.

  4. Automate Onboarding and Reporting: Utilize the API and CLI to automate new client setup and generate regular usage reports to maintain transparency.

  5. Test Recovery Procedures Regularly: Schedule and perform test restores to validate the integrity of backups and ensure you can meet recovery time objectives (RTOs).

  6. Educate Clients on Sovereignty: Explain the benefits of EU-only data storage for GDPR, NIS-2, and Data Act compliance.

Following these steps provides a clear path to building a robust and profitable backup service offering.

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FAQ

What makes a cloud storage solution 'partner-ready' for a reseller?

A partner-ready solution provides tools designed for MSPs and resellers, including a multi-tenant console for managing multiple clients, role-based access control (RBAC), automation via API/CLI for efficiency, and integrated reporting for clear billing and monitoring.



How does Impossible Cloud's 'Always-Hot' architecture benefit backup and recovery?

The 'Always-Hot' model ensures all data, including backups and archives, is immediately accessible without any delays from tiering or restoration processes. This simplifies operations, guarantees fast and predictable recovery times, and avoids the surprise fees associated with retrieving data from cold storage tiers.



Is Impossible Cloud compatible with my existing backup software?

Yes, Impossible Cloud offers full S3-API compatibility, ensuring seamless, out-of-the-box integration with all leading backup and recovery software that supports S3-compatible object storage as a target. This allows you to keep your existing workflows and tools without needing any code rewrites.



How does using an EU-based cloud provider help with NIS-2 compliance?

The NIS-2 Directive mandates strong cybersecurity measures, including supply chain security. Using a verified, EU-based cloud provider like Impossible Cloud helps resellers meet these requirements by ensuring their data storage partner adheres to stringent EU security standards and operates within the same legal framework.



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