For 56% of European organizations, cloud storage spending exceeded budgets last year, largely due to unpredictable fees. Egress charges and API request costs can account for up to 50% of a total cloud bill, making it impossible for MSPs to forecast expenses and protect their margins on Backup-as-a-Service (BaaS) offerings. This volatility directly threatens profitability and complicates client billing. A predictable cost model is essential for sustainable growth.

Impossible Cloud was built to solve this exact problem with a transparent pricing model. There are zero egress fees, zero API call costs, and no minimum storage durations. This approach provides MSPs with a flat, predictable cost structure based solely on the amount of storage used. This allows for stable, defensible margins and simplified, transparent pricing for your own customers. Our pricing model comparison shows the difference.

Here is how this model directly benefits MSPs:

• Guaranteed Margins: Price your BaaS offerings confidently with no surprise fees eating into your 30% profit margin.

• Simplified Billing: Offer clients straightforward, all-inclusive pricing without complex fee structures.

• Encouraged Restores: Conduct regular disaster recovery tests without fear of incurring hundreds in egress costs.

• No Lock-In: The EU Data Act mandates portability, and our model supports it by removing financial barriers to switching.

This economic clarity transforms cloud storage from a variable operational expense into a predictable business asset.