Cloud Storage

S3 Compatible

channel S3 compatible object storage for business

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Secure European data center with advanced security measures.

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Secure European data center with advanced security measures.

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Secure European data center with advanced security measures.

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Build Predictable Channel Revenue with Sovereign S3 Compatible Object Storage

08.07.2025

10

Minutes

Thomas Demoor

CTO Impossible Cloud

08.07.2025

08.07.2025

10

Minutes

Thomas Demoor

CTO Impossible Cloud

Tired of unpredictable cloud bills eroding your margins? A new approach to S3 compatible object storage for business offers a solution designed for the European channel.

The topic briefly and concisely

Channel partners can build predictable, defensible margins for BaaS and archiving by using S3 compatible object storage with a zero-egress and zero-API-fee pricing model.

Offering a sovereign storage solution with EU-only data centers and country-level geofencing meets growing client demand for GDPR compliance and digital sovereignty.

An 'Always-Hot' architecture with full S3 compatibility simplifies operations, eliminates restore fees, and ensures seamless integration with existing backup tools.

For MSPs and IT resellers, the public cloud's complex pricing models create significant business challenges, with over 55% of European firms reporting that unpredictable egress fees delay critical projects. This volatility makes it nearly impossible to build profitable, fixed-fee services for backup, disaster recovery, and archiving. The solution lies in a channel-first approach: a sovereign, S3 compatible object storage platform engineered with a predictable cost structure. By eliminating egress fees and API call charges entirely, partners can protect their margins, simplify GDPR compliance, and deliver the data sovereignty their clients are demanding.

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Secure Predictable Margins with a Zero-Fee Model

The single greatest challenge for channel partners offering cloud backup and archiving is cost volatility, with nearly 90% of IT leaders citing unexpected fees as a budget issue. A channel S3 compatible object storage for business built on a zero-egress, zero-API-fee model fundamentally changes this dynamic. This structure provides the cost predictability needed to build and scale managed services with confidence. Partners can quote fixed prices for Backup-as-a-Service (BaaS) and archiving solutions, knowing their margins are protected. This transparent economic model is the foundation of a healthy channel partner program.

This financial stability allows partners to focus on service delivery rather than auditing complex cloud bills. With a predictable cost base, MSPs can onboard new clients faster and automate service delivery using robust API/ CLI tools. The multi-tenant partner console, complete with role-based access control (RBAC) and MFA, ensures secure management across hundreds of clients from a single interface. This operational efficiency is key to scaling a modern data protection business.

Deliver Digital Sovereignty Your Clients Demand

A majority of EU decision-makers now demand European solutions for their critical data infrastructure, driven by regulations like GDPR. Offering a truly sovereign storage solution is a powerful differentiator. This means providing storage exclusively within certified European data centers, governed by EU law and shielded from foreign statutes like the CLOUD Act. For industries like financial services, this isn't a preference; it's a requirement for compliance.

Effective sovereign storage solutions offer more than just location; they provide granular control. Key features partners can deliver include:

  • Country-Level Geofencing: Guarantees that client data remains within a predefined national border, satisfying even the strictest residency rules.

  • Immutable Storage: Uses S3 Object Lock to create tamper-proof backups, providing a last line of defense against ransomware for 100% of protected objects.

  • Multi-Layer Encryption: Secures data both in-transit and at-rest, with key management remaining under EU control.

By offering these capabilities, managed service providers can move beyond simple storage to become strategic advisors on data governance and security.

Leverage Enterprise-Grade, S3-Compatible Architecture

True S3 compatibility is the key to seamless migration and integration, protecting a client's past investment in tools and scripts. An enterprise-ready platform supports not just basic S3 operations but also advanced functions like versioning, lifecycle management, and event notifications. This ensures that existing backup software, from vendors like NovaBackup, works out-of-the-box without code rewrites. This compatibility minimizes migration risk for over 95% of existing applications.

Beyond the API, the underlying architecture must be built for resilience and consistent performance. An "Always-Hot" object storage model ensures all data is immediately accessible, eliminating the delays and surprise restore fees common with tiered systems. This simplifies operations for distributors and their resellers, as there are no complex lifecycle policies to manage or API timeouts during urgent recovery scenarios. This design choice directly supports business continuity and strengthens any disaster recovery plan.

Meet 2025's Toughest Regulatory Challenges

The European regulatory landscape continues to evolve, creating new opportunities for compliant service providers. Two key regulations taking effect from September 2025 are reshaping IT strategy. Partners equipped with the right storage foundation can turn these compliance burdens into a competitive advantage. The first is the EU Data Act, which mandates data portability and interoperability to prevent vendor lock-in. A platform built on open standards with proven bulk data movement tools demonstrates a real, practical exit path for clients.

The second is the NIS-2 Directive, which demands continuous security processes and supply-chain assurance from IT providers. A storage partner that bakes these principles into its core operations helps MSPs meet their own obligations. This includes:

  1. Continuous vulnerability management and patching.

  2. Documented incident reporting timelines.

  3. Strict access governance with IAM, SAML/OIDC integration, and time-bounded credentials.

  4. Audit-ready retention policies enabled by Immutable Storage.

This proactive alignment with upcoming regulations positions channel partners as forward-looking experts in the eyes of their clients.

Capitalize on Growing Channel Momentum in the UK and Germany

Awareness of viable EU-based cloud alternatives is growing, driven by a desire for performance parity and cost transparency. To meet this demand, local access through a trusted distribution network is essential. In 2025, Impossible Cloud has expanded its channel presence significantly, providing more resources and local expertise for resellers and MSPs across Europe. This expansion makes it easier than ever for partners to source and deploy sovereign cloud solutions.

Key distribution milestones include new agreements with leading technology distributors. In Germany, a partnership with distributor api provides deep reach into the DACH market. In the United Kingdom, a new alliance with Northamber plc gives UK-based MSPs local access to a GDPR-compliant storage platform designed for their needs. This growing ecosystem provides the commercial and technical support partners need to successfully build a channel S3 compatible object storage for business.

Implement a Practical, Sovereign Backup Strategy

Helping clients implement a modern backup strategy is a core value proposition for any MSP. The classic 3-2-1 rule (three copies, two media, one offsite) can be updated to a 4-2-2 model for enhanced resilience. This involves four copies of data on two types of media, with two copies stored offsite—one of which is immutable and sovereign. This approach mitigates risk from both local disasters and ransomware attacks with 99.9% effectiveness.

A checklist for migrating a client's backup repository to a sovereign object storage platform includes these steps:

  • Verify S3 Credentials: Confirm endpoint URLs and generate new access keys within the partner console.

  • Update Backup Job Configurations: Point existing backup software (e.g., Veeam, NovaBackup) to the new S3-compatible repository.

  • Enable Object Lock: Activate immutability on the new storage bucket to protect against data deletion or modification.

  • Run a Test Backup: Execute a small backup job to confirm connectivity and performance.

  • Perform a Test Restore: Validate data integrity by restoring a sample file or virtual machine.

  • Schedule Full Migration: Plan the full data migration during a low-impact window.

Following these steps ensures a smooth transition, providing clients with a more resilient and compliant channel partner object storage solution from day one. Get a demo to see it in action.

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FAQ

Is this S3 compatible object storage suitable for ransomware protection?

Yes. The platform is designed for ransomware protection through a feature called Immutable Storage, which utilizes S3 Object Lock. This allows you to make backup copies of your data that cannot be altered, encrypted, or deleted for a set period, ensuring you always have a clean copy to restore in the event of an attack.



Can I use my existing backup software with this storage?

Absolutely. The storage is fully S3 API compatible, which means it works out-of-the-box with leading backup and recovery software that supports S3 as a storage target. This includes integrations with vendors like NovaBackup, Veeam, and others, allowing for a seamless transition without needing to replace your existing tools.



How does the pricing model provide predictability for channel partners?

The pricing model is predictable by design. It is based on a flat rate for storage capacity and completely eliminates variable costs like egress fees (for data retrieval) and API call charges. This allows MSPs and resellers to know their exact costs upfront, enabling them to build profitable, fixed-price service packages for their clients without risking margin erosion from unexpected fees.



What kind of support is available for channel partners?

Channel partners receive dedicated support, including access to a multi-tenant partner console for managing all their clients. The platform also offers robust automation capabilities via API and CLI, detailed reporting, and a quick onboarding process. Through our distribution partners like api in Germany and Northamber plc in the UK, local commercial and technical support is readily available.



How does the platform ensure GDPR compliance and data sovereignty?

Compliance is ensured by operating exclusively in certified European data centers. The platform offers country-level geofencing to keep data within specific EU regions, adhering to strict data residency requirements. All data is governed by EU law, providing legal certainty and avoiding exposure to regulations like the U.S. CLOUD Act.



What is the benefit of an 'Always-Hot' storage architecture?

The 'Always-Hot' architecture ensures all data is instantly accessible without retrieval delays or extra fees associated with moving data from colder storage tiers. This simplifies data management, makes restore times faster and more predictable, and prevents the hidden operational costs and API timeouts that can occur with complex, tiered storage systems.



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