Cloud Storage

Object Storage

United Kingdom channel object storage S3 API

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IT channel partners discussing Impossible Cloud's S3 object storage at a conference in London.

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IT channel partners discussing Impossible Cloud's S3 object storage at a conference in London.

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(ex: Photo by

IT channel partners discussing Impossible Cloud's S3 object storage at a conference in London.

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Powering the UK Channel: Sovereign S3 API Object Storage with Predictable Margins

06.09.2025

11

Minutes

Thomas Demoor

CTO Impossible Cloud

06.09.2025

06.09.2025

11

Minutes

Thomas Demoor

CTO Impossible Cloud

UK channel partners face a dual challenge: navigating complex EU data laws and protecting margins from unpredictable cloud fees. Over 50% of cloud budgets are often consumed by hidden usage costs, not storage.

The topic briefly and concisely

True data sovereignty is achieved by using a 100% European-owned and operated cloud that is immune to non-EU laws like the US CLOUD Act.

A predictable pricing model with zero egress fees and zero API call costs is essential for UK channel partners to secure stable, defensible margins.

Full S3 API compatibility combined with an 'Always-Hot' architecture simplifies migration and ensures high-performance, reliable data access without hidden fees.

This article details a sovereign-by-design approach to object storage for the UK channel. We explore how a 100% EU-owned and operated platform with a fully compatible S3 API delivers compliance, ransomware resilience, and predictable profitability. For MSPs and resellers, this model, now available in the UK through distributors like Northamber plc, removes the risks of CLOUD Act exposure and eliminates egress fees entirely. Discover the six core enterprise-ready capabilities that enable UK partners to build secure, compliant, and high-margin services.

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Achieve True Data Sovereignty and GDPR Compliance

For UK businesses processing EU data, GDPR compliance remains a primary concern. Using a cloud provider subject to non-EU laws like the US CLOUD Act creates significant legal risk, as it can compel data access regardless of where it is stored. Impossible Cloud guarantees that 100% of customer data is stored in certified European data centers, under EU law. This sovereign-by-design architecture provides complete immunity from CLOUD Act requests. Our country-level geofencing ensures data stays within predefined regions, satisfying even the strictest residency requirements for sectors like finance. This clear legal certainty is the foundation for building trusted secure storage solutions.

This commitment to sovereignty prepares your clients for upcoming EU regulations, ensuring long-term compliance without costly platform changes.

Leverage Full S3 API Compatibility for Seamless Integration

The S3 API is the industry standard for object storage, with 94% of enterprises reporting improved efficiency after migrating to S3-compatible solutions. Our platform offers 100% S3 API compatibility, ensuring your existing tools, scripts, and applications work without any code rewrites. This protects decades of investment in S3-based workflows and minimizes migration risk to near zero. We support advanced capabilities like versioning, lifecycle management, and event notifications, allowing for sophisticated data management. For partners, this means you can immediately integrate our storage into your existing service offerings, from backup to archiving. This seamless compatibility is a core tenet of our S3-compatible business storage.

With a fully supported S3 API, onboarding new customers becomes a process that takes hours, not weeks.

Build Resilient Services on an Always-Hot Architecture

Complex storage tiering introduces delays and unpredictable costs, with restore failures impacting over 30% of recovery attempts in tiered environments. Impossible Cloud utilizes an “Always-Hot” architecture, where 100% of data is immediately accessible. This model eliminates restore delays and hidden retrieval fees entirely. Our architecture is built for consistency, with multi-AZ replication ensuring high availability and data integrity under any workload. This approach simplifies operations for MSPs and guarantees predictable performance for end-users. It is the ideal foundation for services like Disaster Recovery, where every second of downtime counts. Learn more about our reseller storage solutions.

This architectural simplicity not only improves reliability but also strengthens your ability to meet stringent service level agreements (SLAs).

Secure Predictable Margins with a Zero-Fee Model

Unpredictable costs are the biggest threat to MSP profitability, with egress fees often consuming up to 50% of a cloud storage bill. We eliminate this risk with a transparent economic model designed for the channel. Here is our promise:

  • Zero egress fees, so you and your customers can access data freely.

  • Zero API call costs, enabling unlimited application integration.

  • No minimum storage duration, providing total commercial flexibility.

This predictable-by-design pricing allows UK MSPs to build defensible margins for BaaS and archiving services. Through our UK distributor, Northamber plc, partners gain local access and support to build profitable cloud services. This model transforms storage from a cost center into a predictable revenue stream.

This financial clarity empowers you to price your services competitively while guaranteeing your margins, a key advantage in the UK market.

Deploy Advanced Security for Complete Ransomware Protection

Cybercriminals attempt to compromise backups in over 94% of ransomware attacks. Our platform provides multi-layer security, including robust Identity and Access Management (IAM) with MFA and RBAC. The cornerstone of our defense is Immutable Storage via S3 Object Lock. This feature allows you to make backup data unchangeable and undeletable for a defined period. In the event of an attack, you have a guaranteed clean copy of your data for recovery, rendering the ransomware ineffective. This capability is a critical component for any modern secure reseller solution.

Implementing a 3-2-1 backup strategy with one immutable copy on our platform can reduce recovery times by over 80%.

Future-Proof Your Offerings with Regulatory Readiness

The regulatory landscape is constantly evolving. Two key EU regulations, the Data Act and NIS-2, will reshape data governance starting in 2025. Our platform is designed to meet these future requirements today.

  1. EU Data Act (Sept 2025): This act mandates data portability and interoperability, directly opposing vendor lock-in. Our commitment to the S3 standard and zero egress fees ensures you can offer a compliant, portable solution.

  2. NIS-2 Directive: This directive requires continuous security processes and supply-chain assurance for critical infrastructure. As a dedicated EU provider, our operations are built on these principles of resilience and accountability.

By partnering with us, you provide your clients with a storage solution that is not just compliant today but is ready for the regulatory challenges of tomorrow. This proactive stance is a powerful differentiator for any UK channel partner.

This built-in readiness ensures your service offerings remain relevant and valuable as compliance demands increase.

Onboard and Manage Clients Effortlessly

Content


<p>For channel partners, operational efficiency is paramount. Our partner-ready platform is designed to simplify every stage of the customer lifecycle. The multi-tenant console provides a single pane of glass for managing all your clients, with granular, role-driven policies ensuring secure separation. <strong>Over 90% of common management tasks can be automated via our full-featured API and CLI.</strong> This allows you to provision new tenants, set permissions, and generate reports with just a few commands. Fast onboarding and powerful automation mean your team can manage 10 times more clients without increasing headcount. Explore our <a href="/partner/manchester-reseller-backup-storage-s3-api">reseller backup storage</a> options.</p><p>With these tools, you can focus on growing your business, not on managing infrastructure.</p>

Start Building Sovereign Cloud Services Today


Start Building Sovereign Cloud Services Today

Kontinuierliche Verbesserung für nachhaltige Bewertungsqualität


FAQ

What makes your United Kingdom channel object storage S3 API offering different?

Our offering is built on three pillars for the UK channel: 1) Digital Sovereignty - we are 100% European owned and operated, keeping your data safe from the US CLOUD Act. 2) Predictable Economics - we have zero egress fees or API call costs. 3) Enterprise-Ready Performance - our 'Always-Hot' architecture and full S3 compatibility ensure seamless integration and instant data access.



How do you support UK MSPs and resellers?

We are a partner-first company. We provide a multi-tenant management console, full automation via API/CLI, and predictable pricing for stable margins. Through our UK distributor, Northamber plc, we offer local support, fast onboarding, and dedicated resources to help you build successful BaaS, DR, and archiving services.



What is Immutable Storage and how does it stop ransomware?

Immutable Storage, implemented via S3 Object Lock, makes your data unchangeable and undeletable for a specified time. If a ransomware attack occurs, your immutable backups remain untouched and unencrypted. This guarantees you have a clean, secure copy of your data to restore, making the attack ineffective.



Is it difficult to migrate from a hyperscaler?

No. Our 100% S3 API compatibility makes migration straightforward. You can use your existing S3-native tools and scripts to move data. Since no code changes are required for your applications, the process is low-risk and can be completed significantly faster than migrating to a non-S3-compatible platform.



How does your platform align with the upcoming EU Data Act?

The EU Data Act, effective from September 2025, mandates data portability and aims to eliminate vendor lock-in. Our platform is already aligned with these principles by offering full S3 API compatibility and having a strict policy of zero egress fees, ensuring you can always move your data freely.



Where are your data centers located?

Our data centers are exclusively located in certified European facilities, including locations in Germany and the United Kingdom. This ensures your data is always stored in compliance with GDPR and other EU regulations, with country-level geofencing available for specific sovereignty requirements.



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