Cloud Storage

Object Storage

Impossible Cloud MSP object storage partner

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Secure Predict predictable Margins as an Impossible Cloud MSP Object Storage Partner

17.07.2025

11

Minutes

Thomas Demoor

CTO Impossible Cloud

17.07.2025

17.07.2025

11

Minutes

Thomas Demoor

CTO Impossible Cloud

Are unpredictable cloud costs and complex compliance rules eroding your MSP margins? A partnership designed for digital sovereignty and cost predictability offers a clear path to profitable, resilient services. Discover a partner program built to eliminate fee surprises and simplify GDPR adherence.

The topic briefly and concisely

Partnering with Impossible Cloud allows MSPs to offer EU-sovereign object storage, meeting client demands for GDPR compliance and CLOUD Act avoidance.

The zero egress and API fee model provides predictable costs, enabling MSPs to secure stable, defensible margins on backup and archiving services.

Built-in features like S3 Object Lock and an 'Always-Hot' architecture provide robust ransomware protection and fast data recovery without hidden fees.

For Managed Service Providers, the cloud represents both the biggest opportunity and the greatest challenge. Client demands for data security and sovereignty are intensifying, while hyperscaler pricing models with hidden egress and API fees make it difficult to maintain predictable margins. An Impossible Cloud MSP object storage partner program addresses these challenges directly. It provides a foundation of European data sovereignty, transparent pricing, and enterprise-grade resilience, enabling MSPs to deliver high-value Backup-as-a-Service (BaaS) and Disaster Recovery solutions with confidence and clarity.

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Build on a Foundation of European Data Sovereignty

A majority of EU decision-makers now demand European solutions for their critical infrastructure. As an Impossible Cloud MSP object storage partner, you meet this demand by design. All data resides exclusively in certified European data centers, ensuring strict GDPR compliance.

This architecture provides clients with country-level geofencing, keeping their data within predefined EU regions. This eliminates exposure to foreign regulations like the US CLOUD Act, a key concern for 50% of German companies. You can offer clients true data sovereignty under EU law.

Navigating cross-border data transfer rules is a major compliance burden for international firms. By storing data strictly within the EU, you simplify this entire process for your clients. This strengthens your value proposition, especially for regulated industries like finance and healthcare, which require robust data governance.

Engineer Predictable Profits with a Zero-Egress Model

Nearly 56% of European organizations reported overspending on their cloud storage budgets last year. A primary driver for these overruns is unpredictable fees for data egress and API calls. The Impossible Cloud partner model is predictable by design, with zero egress fees, no API call costs, and no minimum storage durations.

This transparent economic model protects your margins on BaaS and archiving services. You can quote customers with confidence, knowing your costs will not escalate unexpectedly. Over 90% of EU firms cite fee-related issues as a factor in exceeding cloud budgets. Your ability to offer a predictable cost structure becomes a powerful competitive advantage.

The EU Data Act mandates the removal of switching charges by January 2027, validating this transparent approach. By partnering now, you align your business with future regulations and client expectations. This positions you ahead of the 67% of EMEA businesses who expect their cloud costs to continue rising. Learn more about MSP object storage pricing.

Deliver Enterprise-Ready Ransomware Protection

Ransomware remains a top-three cybersecurity threat for 41% of CISOs. As an MSP, protecting client data is your first priority. Impossible Cloud provides Immutable Storage with S3 Object Lock, a critical defense layer that makes backup data unchangeable for a set period.

This feature ensures that even if an attacker gains access, they cannot encrypt or delete your clients' backups. Immutable backups are your clients' best guarantee for a swift recovery. This capability is essential for any modern backup storage for MSPs offering.

A robust ransomware strategy includes several key elements. Here is a checklist for MSPs:

  • Implement multi-layer encryption for data in transit and at rest.

  • Enforce strong Identity and Access Management (IAM) with Multi-Factor Authentication (MFA).

  • Utilize Immutable Storage with Object Lock to prevent data alteration.

  • Ensure full S3-API compatibility for seamless integration with leading backup tools like Veeam and NovaBackup.

  • Conduct regular, automated tests of your backup and recovery processes.

This comprehensive approach transforms your backup services into a resilient ransomware defense posture.

Leverage Seamless S3 API Compatibility and an Always-Hot Architecture

Migrating clients to a new storage platform can be complex and risky. Impossible Cloud eliminates this friction with 100% S3 API compatibility. This means your existing applications, scripts, and backup tools continue to work without code rewrites, protecting past investments.

Our platform supports advanced S3 capabilities like versioning and lifecycle management. This ensures consistent performance for everything from millions of small files to large archival workloads. You avoid the hidden operational costs associated with fragile, complex storage tiering.

We utilize an “Always-Hot” object storage model, where all data is immediately accessible without restore delays. This simplifies operations and avoids the API timeouts and surprise restore fees common with tiered systems. This architectural choice ensures your clients' data is always ready for recovery, supporting even the most demanding disaster recovery SLAs. Explore our multi-tenant S3 object storage.

Utilize a Platform Built for MSP Operations and Growth

An effective partnership requires tools built for the channel. The Impossible Cloud partner console provides powerful multi-tenant management capabilities. You can easily manage client accounts, assign role-based access controls (RBAC), and generate detailed reports.

Automation is key to scaling your services profitably. Our full support for API and CLI allows you to automate provisioning, management, and reporting tasks. This integrates directly into your existing operational workflows, enabling fast onboarding for new clients. The MSP onboarding process is designed to be fast and efficient.

Our commitment to the channel is demonstrated by our expanding distribution network. With partners like the distributor api in Germany and Northamber plc in the UK, we are expanding local access and support for resellers and MSPs across Europe. This growing ecosystem provides the resources you need to succeed. Learn more about our channel program.

Future-Proof Your Services with Advanced Compliance

The European regulatory landscape is constantly evolving. Upcoming regulations like the NIS-2 Directive and the EU Data Act introduce new obligations for security and data portability. The NIS-2 directive, which EU members must transpose by October 2024, expands cybersecurity requirements for MSPs.

Our platform is sovereign by design, aligning with these future requirements. Key compliance features include:

  1. EU Data Act Readiness: We provide data portability by design, ensuring clients have a real exit path without lock-in, as mandated from September 2025.

  2. NIS-2 Alignment: Our operations incorporate continuous security processes, supply-chain assurance, and robust incident reporting capabilities.

  3. GDPR Compliance: Exclusive operation in certified EU data centers supports strict data residency and geofencing for regulated workloads.

  4. Verified Security: We offer multi-layer encryption and immutable storage to meet the highest security standards.

By partnering with Impossible Cloud, you offer clients a service that is not just compliant today but is ready for the regulations of tomorrow. This proactive stance on compliance becomes a significant competitive advantage for your MSP.

Begin Your Partnership Journey Today

Content


<p>Joining the Impossible Cloud partner program is a straightforward process designed to get you to market quickly. It allows you to build high-margin, resilient, and compliant cloud services that meet the growing demand for data sovereignty. <strong>Start delivering the predictable and secure solutions your clients are asking for.</strong></p><p>The European managed services market is projected to reach USD 113.98 billion by 2030, driven by cybersecurity and cloud migration. Positioning your MSP with a sovereign cloud partner is a strategic move to capture this growth. You can <a href="/become-an-msp">become an MSP partner</a> and gain a decisive market edge.</p><p>Ready to build more profitable and predictable cloud services? Talk to an expert on our <a href="/channel-partners">channel partners</a> team to get a demo and discover how our program can help you succeed.</p>


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FAQ

What makes the Impossible Cloud partner program different for MSPs?

Our program is built on three core principles for MSP success: 1) Predictable by design, with zero egress or API fees to protect your margins. 2) Sovereign by design, with storage exclusively in EU data centers for GDPR compliance. 3) Partner-ready, with a multi-tenant console and automation tools for efficient management.



Is it complicated to migrate my clients' data to Impossible Cloud?

No, migration is seamless. Our platform offers full S3 API compatibility, which means your existing backup tools, scripts, and applications will work without any changes. This minimizes migration risk and protects your clients' prior technology investments.



How do you support partners in the UK?

We are committed to the UK market and have partnered with Northamber plc, a leading UK distributor. This provides local access, support, and expertise for UK-based MSPs and resellers looking to offer sovereign and predictable object storage solutions.



What kind of use cases are ideal for your object storage?

Our object storage is ideal for backup and disaster recovery, archiving, tape-to-cloud initiatives, and building a resilient defense against ransomware. The 'Always-Hot' architecture ensures all data is immediately available, making it perfect for services that require fast and reliable restores.



How does your platform align with new EU regulations like NIS-2?

Our platform is designed with future compliance in mind. We align with NIS-2's focus on supply-chain security and continuous monitoring. Our commitment to data portability and no lock-in also meets the core requirements of the EU Data Act, making our solution a future-proof choice for you and your clients.



Can I automate client and storage management?

Yes. We provide comprehensive support for automation via API and CLI. This allows you to integrate our platform into your existing management and billing systems, streamlining operations from client onboarding to reporting and helping you scale your services efficiently.



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auctoa – Your partner for precise appraisals and certified reports. Property valuation and land valuation. With digital expertise, expert knowledge, artificial intelligence, personalised advice, and comprehensive market insights.

auctoa – Your partner for precise appraisals and certified reports. Property valuation and land valuation. With digital expertise, expert knowledge, artificial intelligence, personalised advice, and comprehensive market insights.