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Veeam cloud storage UK partnership
Impossible Cloud and Northamber Forge UK Veeam Partnership for Sovereign Data Storage
UK businesses face increasing pressure to ensure data sovereignty and control spiralling cloud costs. A new partnership between Impossible Cloud and Northamber plc provides the UK channel with a powerful, predictable Veeam cloud storage solution. This collaboration directly addresses regulatory demands and budget uncertainty.
The topic briefly and concisely
The Impossible Cloud and Northamber plc partnership provides UK MSPs and enterprises with a sovereign, GDPR-compliant Veeam cloud storage solution.
A predictable pricing model with zero egress fees or API call charges allows UK channel partners to build profitable BaaS offerings with stable margins.
Built-in security features like S3 Object Lock (immutability) and country-level geofencing help UK businesses strengthen ransomware defenses and meet regulatory requirements.
In 2025, UK IT leaders are navigating a complex landscape of data regulations, including GDPR and the upcoming NIS-2 directive. The need for sovereign, secure, and cost-effective data protection has never been greater. Impossible Cloud’s new strategic partnership with UK distributor Northamber plc delivers a timely solution. It provides Managed Service Providers (MSPs) and enterprises with a robust, EU-based Veeam cloud storage option that guarantees data residency, offers predictable costs by eliminating all egress fees, and strengthens ransomware defenses with immutable backups.
Meeting the UK Demand for Data Sovereignty
A strong majority of EU decision-makers now demand European solutions for their critical data infrastructure. For UK businesses, storing data within EU-governed data centers is a primary method to ensure GDPR compliance. This strategy directly mitigates risks associated with foreign government data access requests under laws like the CLOUD Act. Our secure storage solutions are geofenced at the country level. This ensures 100% of customer data remains within certified European data centers. The European Data Protection Board states personal data may only be transferred outside the EEA if specific conditions are met. Our approach simplifies this by keeping data resident by design. This focus on sovereignty is becoming a key competitive advantage.
Additional useful links
Wikipedia provides an overview of data sovereignty, defining it as the concept that data is subject to the laws and governance structures of the nation where it is collected.
The German Data Protection Conference offers a PDF document detailing cloud computing and data protection aspects.
The Federal Statistical Office (Destatis) provides statistics on the use of information and communication technology (ICT) in German companies and the ICT sector.
The Information Commissioner's Office (ICO) publishes a comprehensive guide to data protection for organizations in the UK.
Veeam's blog post explains immutable backups, a critical method for ensuring data cannot be altered or deleted.
The European Union Agency for Cybersecurity (ENISA) offers a publication focused on cloud security specifically tailored for healthcare services.
Bitkom, the German IT industry association, provides a press release discussing the rapid increase in cloud usage.
The UK Government's National Data Strategy outlines the country's strategic approach to data management and governance.
Wikipedia offers general information about Veeam, a company known for its backup, disaster recovery, and data management software.
FAQ
What are the main benefits for a UK MSP to partner with Impossible Cloud and Northamber?
UK MSPs gain a competitive edge by offering a truly sovereign, GDPR-compliant Veeam backup target. The key benefits are predictable profit margins due to the zero-egress-fee model, enhanced security offerings like immutable storage to protect clients from ransomware, and simplified compliance for regulated industries.
How does the 'Always-Hot' storage model benefit Veeam users?
The 'Always-Hot' model means all data is instantly accessible without any delays or extra fees associated with retrieving data from colder storage tiers. For Veeam users, this ensures faster, more predictable restore times (RTOs), which is critical during a disaster recovery scenario.
Can I use my existing S3 tools and scripts with Impossible Cloud?
Yes. Impossible Cloud offers full S3 API compatibility, which means all your existing applications, scripts, and tools that work with the S3 API, including Veeam, will function seamlessly without any need for modification or code rewrites.
How does this partnership help my business prepare for regulations like NIS-2?
NIS-2 emphasizes supply chain security and robust cybersecurity measures. By using a European, GDPR-compliant cloud provider like Impossible Cloud, UK businesses can demonstrate a commitment to secure data handling and data sovereignty, which aligns with the principles of NIS-2, especially for companies with operations or customers in the EU.
