Cloud Storage

Enterprise Storage

UK channel partner secure storage solutions

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IT professionals in the UK reviewing secure storage solutions data on a screen.

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IT professionals in the UK reviewing secure storage solutions data on a screen.

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Drive Profitability with UK Channel Partner Secure Storage Solutions

21.07.2025

8

Minutes

Thomas Demoor

CTO Impossible Cloud

21.07.2025

21.07.2025

8

Minutes

Thomas Demoor

CTO Impossible Cloud

Unpredictable cloud costs and complex data regulations are eroding margins for UK channel partners. A new approach to storage offers a path to predictable profitability and simplified compliance.

The topic briefly and concisely

EU-based sovereign storage is a key differentiator for UK channel partners, ensuring GDPR compliance and avoiding CLOUD Act exposure.

A predictable cost model with zero egress or API fees allows MSPs to build stable, defensible margins on BaaS and archiving services.

Full S3-API compatibility and features like Immutable Object Lock provide enterprise-grade ransomware protection and simplify migration for clients.

For UK Managed Service Providers and resellers, delivering secure, compliant, and cost-effective data storage is a constant challenge. Navigating GDPR while protecting clients from ransomware requires robust solutions, but volatile pricing from hyperscalers makes it difficult to build sustainable service margins. Impossible Cloud offers a partner-first platform, providing EU-sovereign, S3-compatible object storage with a predictable cost model. Through our UK distributor, Northamber plc, we deliver the tools to build highly profitable and resilient UK channel partner secure storage solutions.

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Establish Digital Sovereignty for Your UK Clients

UK businesses remain bound by GDPR principles, which have been incorporated into UK law. Our platform is sovereign by design, operating exclusively in European data centers to ensure full GDPR compliance. This provides clients with country-level geofencing, keeping all data under EU rules and away from CLOUD Act exposure. This EU-only focus is a key differentiator for partners serving regulated industries. Adhering to the 7 key principles of GDPR is not just a legal necessity but a trust-building exercise with customers. This approach simplifies compliance for every sovereign data solution you build. This foundation of trust and compliance is the first step in creating a superior service offering.

Build Predictable Margins with a Zero-Fee Model

A recent study found 51% of UK organisations overspent on their cloud storage budgets, often due to unpredictable fees. We eliminate this risk with a transparent pricing model that has no egress fees, no API call costs, and no minimum storage duration. This allows you to build Backup-as-a-Service (BaaS) and archiving offerings with stable, defensible margins. Partners can forecast costs with 100% accuracy, regardless of data movement. This economic clarity directly addresses a major industry pain point, where hidden charges delay up to 55% of IT initiatives. Consider the following benefits for your business:

  • Guaranteed margins on backup and disaster recovery services.

  • No surprise costs when your clients need to restore data.

  • Increased competitiveness against providers with complex billing.

  • Simplified invoicing and financial management for your MSP.

This predictable model is the core of a healthy channel partner relationship. By removing financial uncertainty, you can focus on service delivery and growth.

Deliver Robust Ransomware Protection with Immutable Storage

Ransomware remains a top threat, making immutable backups a critical component of any modern data protection strategy. Our platform includes S3 Object Lock, allowing you to make backup copies immutable for a set period. This means data cannot be altered or deleted by anyone, providing a guaranteed clean copy for recovery after an attack. This feature is your clients' last line of defense against data loss. Implementing a 3-2-1 backup strategy with an immutable offsite copy is a powerful selling point. This level of security transforms your secure object storage solutions from a simple utility to a vital business resilience tool. With this protection in place, you can then ensure operational continuity for your clients.

Ensure Seamless Operations with 100% S3 Compatibility

Migrating clients to a new storage platform can be a major operational hurdle. Our storage is built with full S3-API compatibility, ensuring that existing applications, scripts, and tools continue to work without code rewrites. This protects your clients' past investments and minimizes migration risk. We offer out-of-the-box integrations with leading backup tools, including a collaboration with NovaBackup. This compatibility reduces onboarding time from weeks to just hours. A typical migration process is simplified to these 3 steps:

  1. Update the S3 endpoint in the client's backup software.

  2. Enter the new access keys provided in the partner console.

  3. Run a test backup and restore to validate the connection.

This ease of use is central to our UK channel partner storage strategy. This operational simplicity allows you to prepare for the next wave of regulations.

Prepare for NIS-2 and EU Data Act Compliance

Forthcoming regulations will reshape data governance. The NIS-2 Directive requires enhanced cybersecurity across the supply chain, a responsibility that directly impacts MSPs. Our platform's built-in security helps you meet these stringent requirements. Additionally, the EU Data Act, applicable from September 2025, mandates data portability to prevent vendor lock-in. Our open standards and zero-egress-fee model ensure you can offer clients a real exit strategy. This positions you as a forward-thinking advisor, ready for regulations that will affect 18 critical sectors. This proactive stance on compliance strengthens your value proposition and prepares you for market expansion.

Accelerate Growth with a UK Partner-Ready Platform

We are committed to the UK channel, underscored by our distribution agreement with Northamber plc. This partnership provides local access and support for UK resellers and MSPs. Our partner-ready platform is designed for channel efficiency, featuring a multi-tenant console with robust role-based access control (RBAC) and multi-factor authentication (MFA). Partners can automate workflows via a powerful API and CLI, simplifying management for hundreds of clients. Fast onboarding and dedicated support mean you can start generating revenue in days, not months. This entire ecosystem is designed to help you scale your secure cloud storage business. Now is the time to take the next step.

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FAQ

Is this storage solution suitable for Veeam backups in the UK?

Yes. As a fully S3-compatible platform, it integrates out-of-the-box with Veeam and other leading backup software. You can configure it as a cloud tier or backup repository to store client backups securely in our EU-only data centers.



How does the partnership with Northamber plc benefit UK resellers?

Our distribution agreement with Northamber plc provides UK resellers and MSPs with local purchasing, support, and expertise. This simplifies procurement and ensures you have a UK-based team to help you build and scale your secure storage solutions.



What does 'sovereign by design' mean?

‘Sovereign by design’ means our entire infrastructure and company are based in Europe, operating under EU law. Data is stored exclusively in certified European data centers with geofencing capabilities, ensuring it never leaves the specified region and is protected from foreign government access requests.



Can I manage multiple clients from a single account?

Yes. Our platform includes a multi-tenant partner console designed for MSPs. It features identity and access management (IAM) with role-based access control (RBAC) and MFA, allowing you to securely manage storage, permissions, and reporting for all your clients from one dashboard.



What are the first steps to becoming a partner?

To get started, you can contact us through our website to talk to a partner expert. The onboarding process is designed to be fast and straightforward, with support to help you configure your first client backups and integrate the solution into your service offerings.



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auctoa – Your partner for precise appraisals and certified reports. Property valuation and land valuation. With digital expertise, expert knowledge, artificial intelligence, personalised advice, and comprehensive market insights.