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Veeam distributor channel cloud storage

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Secure European data center with IT professional conducting security check.

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Secure Predictable Channel Margins With Sovereign Veeam Cloud Storage

03.07.2025

10

Minutes

Christian Kaul

Founder & COO Impossible Cloud

03.07.2025

03.07.2025

10

Minutes

Christian Kaul

Founder & COO Impossible Cloud

Unpredictable cloud storage costs and complex EU compliance rules are squeezing MSP margins. A sovereign, EU-based Veeam cloud storage solution with a zero-egress fee model offers a clear path to profitability and client trust.

The topic briefly and concisely

Build a profitable Veeam distributor channel with a predictable, zero-egress-fee pricing model that guarantees stable margins.

Ensure client compliance with GDPR and the upcoming EU Data Act by using a sovereign cloud storage provider operating exclusively in European data centers.

Deliver superior ransomware protection and instant data availability with S3 Object Lock and an 'Always-Hot' storage architecture.

For Managed Service Providers and distributors in the Veeam channel, delivering reliable backup services is non-negotiable. Yet, many face shrinking margins due to hidden egress and API call fees from hyperscale providers. Simultaneously, clients demand stronger data sovereignty to comply with GDPR and avoid CLOUD Act exposure. This creates a dual challenge: protecting client data while ensuring financial predictability. The solution lies in a Veeam distributor channel cloud storage strategy built on a sovereign European foundation, offering a transparent economic model that benefits both partners and end-users. This approach transforms regulatory burdens into a competitive advantage.

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Build a Resilient Veeam Channel on a Sovereign Foundation

A majority of EU decision-makers now demand European solutions for critical data infrastructure. For the Veeam distributor channel, this shift makes data sovereignty a primary value proposition. Storing backup data with U.S.-based providers creates direct conflicts between the GDPR and the U.S. CLOUD Act, which permits U.S. authorities to access data regardless of its location. This exposes your clients to significant compliance risks. By partnering with a European cloud provider, you eliminate this risk entirely.

Impossible Cloud operates exclusively in certified European data centers, ensuring all data remains under EU jurisdiction. This provides the legal certainty that nearly 100% of businesses require for regulated workloads. Our country-level geofencing guarantees data stays in predefined regions, simplifying GDPR compliance. This commitment to sovereign by design storage gives your channel a powerful competitive differentiator. This focus on EU-centric governance is the bedrock of a modern, compliant data protection strategy.

Achieve Predictable Profitability with a Zero-Fee Model

The greatest threat to MSP profitability in the backup-as-a-service (BaaS) market is unpredictable costs. Egress fees and API call charges can erode up to 30% of expected margins on a single restore operation. Impossible Cloud’s model is predictable by design, featuring zero egress fees, no API call costs, and no minimum storage durations. This transparency allows partners in the Veeam distributor channel to build services with defensible, stable margins.

Our partner-ready platform is built for multi-tenant management and automation. Key features for MSPs include:

  • Multi-Tenant Console: Manage all your clients from a single interface with robust role-based access control (RBAC) and multi-factor authentication (MFA).

  • Full Automation: Utilize our comprehensive API and CLI to automate provisioning, reporting, and billing workflows, reducing operational overhead by over 25%.

  • Fast Onboarding: New clients and tenants can be provisioned in under 5 minutes, accelerating your time-to-revenue.

  • Clear Reporting: Access detailed usage and performance reports to support transparent client billing and capacity planning.

This economic clarity allows you to quote BaaS and DRaaS solutions with 100% confidence in your margins. This predictability is essential for scaling your Veeam services profitably.

Deliver Enterprise-Ready Performance with an Always-Hot Architecture

Clients expect instant data accessibility, especially during a recovery scenario. Complex storage tiering models often fail this test, introducing delays and unexpected fees during restores. Our “Always-Hot” object storage architecture ensures every piece of data is immediately accessible, eliminating restore delays and simplifying operations for every Veeam S3-compatible target. This model provides consistent, low-latency performance for both backup and restore operations, handling millions of objects with ease.

Our full S3 API compatibility protects your clients' existing investments and minimizes migration risk. We support advanced S3 capabilities right out of the box:

  1. Object Versioning: Protect against accidental deletions or overwrites by keeping multiple versions of an object.

  2. Lifecycle Management: Automate data transition and expiration policies without incurring hidden API call costs.

  3. Event Notifications: Integrate with other services and trigger automated workflows based on storage events.

  4. Immutable Storage: Leverage S3 Object Lock for robust ransomware protection and compliance.

This comprehensive S3 support ensures that existing Veeam jobs, scripts, and applications continue to work without any code rewrites. This seamless integration is key to providing a resilient and user-friendly backup service.

Strengthen Ransomware Defense with Immutable Veeam Backups

Ransomware remains a top threat, with attacks increasing by over 70% in the last year alone. A modern defense strategy requires immutable backups. Impossible Cloud’s support for S3 Object Lock allows your Veeam distributor channel to offer true, air-gapped protection against ransomware. Once data is written in a WORM (Write-Once-Read-Many) state, it cannot be altered or deleted by anyone —not even an administrator with root credentials—for a predefined period.

This capability is central to implementing a resilient 4-2-2 backup strategy (four copies, two locations, two media types, with one being immutable). Immutable backups provide a guaranteed clean recovery point, rendering ransomware attacks ineffective. As a Veeam object storage provider, offering this feature is no longer optional; it is a core requirement for client security. This powerful defense mechanism ensures business continuity even in the face of a successful network breach.

Navigate 2025 EU Regulations with a Compliant-by-Design Partner

The European regulatory landscape is evolving, with two key directives impacting the Veeam distributor channel cloud storage market in 2025. Being prepared is a significant competitive advantage. Our platform is designed to help you and your clients meet these new obligations head-on. We provide the tools and framework needed for proactive compliance.

Key upcoming regulations include:

  • EU Data Act (from September 2025): This act mandates data portability and interoperability, preventing vendor lock-in. Our use of the standard S3 API and transparent pricing with no egress fees ensures a clear exit path, aligning perfectly with the act's requirements.

  • NIS-2 Directive: This directive requires continuous security processes, including supply-chain assurance and vulnerability management for critical infrastructure. Our platform's built-in security features, such as multi-layer encryption and IAM, help you meet these stringent security posture requirements.

By working with a partner-ready cloud provider, you can assure clients that their data infrastructure is prepared for future regulatory demands. This readiness transforms compliance from a challenge into a selling point.

Expand Your Reach with Growing Distributor Access

Accessibility and local support are crucial for the success of any distributor channel. In 2025, Impossible Cloud has significantly expanded its European footprint to better serve MSPs and resellers across the continent. This expansion ensures partners have local access to sovereign cloud storage solutions, backed by regional expertise. Our growing network simplifies procurement and support for your Veeam services.

We have established key partnerships to enhance our channel presence. Our recent milestones include onboarding our first UK distributor, Northamber plc, providing dedicated support for the UK market. In Germany, our partnership with the distributor api ensures deep integration and availability for one of Europe's largest IT markets. These relationships empower our Veeam channel partners to deliver sovereign, cost-effective cloud storage solutions with greater efficiency. This momentum demonstrates our commitment to building a robust, partner-centric ecosystem.

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FAQ

What makes your pricing model predictable for the Veeam distributor channel?

Our pricing model is designed for predictability. We charge only for the storage you use and have eliminated all variable fees. This means zero egress fees, no charges for API calls (reads/writes), and no minimum storage duration, allowing our partners to build services with stable, defensible margins.



How does Impossible Cloud ensure GDPR compliance and data sovereignty?

We are a European company that operates exclusively in certified European data centers. We offer country-level geofencing to ensure data remains within a chosen EU country, which guarantees compliance with GDPR data residency requirements and avoids exposure to extra-territorial laws like the U.S. CLOUD Act.



Is your platform fully compatible with all Veeam features?

Yes, our platform offers full S3 API compatibility, ensuring seamless integration with Veeam Backup & Replication. This includes support for advanced features like S3 Object Lock for immutability, versioning, and lifecycle management, allowing you to leverage Veeam's full capabilities without any changes to your existing workflows.



What kind of support do you offer to MSPs and channel partners?

We provide dedicated support for our channel partners, including a multi-tenant partner console for centralized management, full automation via API/CLI, detailed reporting tools, and a fast onboarding process. Our goal is to make it simple for you to manage, scale, and deliver your Veeam backup services.



What is 'Always-Hot' storage and how does it benefit Veeam restores?

Our 'Always-Hot' storage model means all data is immediately accessible at all times, with no delays or extra fees for retrieval. Unlike tiered storage that moves data to slower, cheaper archives, our approach eliminates restore delays, which is critical for meeting tight Recovery Time Objectives (RTOs) with Veeam.



How are you prepared for the EU Data Act coming in September 2025?

Our platform is inherently aligned with the EU Data Act's principles of data portability and interoperability. By using the standard S3 API and having a zero-egress-fee policy, we remove technical and financial barriers to switching providers, giving customers the freedom and control the regulation mandates.



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