Cloud Storage
Object Storage
Northamber object storage reseller
Northamber and Impossible Cloud: A New Era for UK Sovereign Object Storage Resellers
UK technology resellers face a dual challenge: delivering sovereign cloud solutions while protecting their margins from unpredictable fees. A new partnership between Northamber and Impossible Cloud offers a breakthrough. This article details how UK partners can leverage a 100% EU-based object storage platform to drive growth.
The topic briefly and concisely
The Northamber partnership provides UK resellers with a sovereign object storage solution that eliminates unpredictable egress and API fees, securing partner margins.
Impossible Cloud is 100% EU-based and GDPR-compliant, offering geofencing to meet strict data sovereignty requirements and avoid CLOUD Act exposure.
Full S3-API compatibility and features like Immutable Object Lock enable seamless migration and provide powerful, built-in ransomware protection.
The demand for digital sovereignty in the UK has never been higher, yet many cloud storage solutions create economic and regulatory risks. Unpredictable egress fees erode reseller margins, with 56% of European firms overspending their cloud budgets. Furthermore, exposure to non-EU laws like the CLOUD Act presents a significant compliance hurdle for customers. The new distribution agreement between Northamber, a leading UK technology distributor, and Impossible Cloud, a European sovereign cloud provider, directly addresses these challenges. This partnership equips the Northamber object storage reseller network with a powerful, S3-compatible solution designed for predictable profitability and strict EU data governance.
Secure Predictable Margins by Eliminating Egress Fees
For any Northamber object storage reseller, profitability hinges on predictable cost structures. Hyperscaler models often include hidden charges, with 90% of firms citing egress or API fees as a cause for budget overruns. These costs can represent 10% to 15% of a total cloud bill, making it difficult to build sustainable service offerings.
Impossible Cloud’s model is predictable by design, featuring zero egress fees, no API call costs, and no minimum storage durations. This transparency allows resellers to set stable pricing for Backup-as-a-Service (BaaS) and archiving solutions. Partners can protect their margins completely from data retrieval costs. This economic stability is a core component of the channel partner program.
The EU Data Act, set for enforcement from September 2025, will mandate the removal of switching charges, validating this transparent approach. By partnering with Northamber, UK resellers can offer a future-proof economic model today. This positions partners ahead of regulatory curves and builds long-term customer trust, which is key for growth.
Additional useful links
UK Government provides guidance on multi-region cloud and Software as a Service (SaaS) for public sector organizations, covering resilience, data sovereignty, and security considerations.
European Union offers information on GDPR (General Data Protection Regulation) and data protection rules for businesses in the EU, including obligations and customer rights.
German Federal Statistical Office (Destatis) shares a press release regarding cloud usage statistics in Germany.
Wikipedia provides an article explaining object storage, its architecture, benefits, and use cases.
European Data Protection Board (EDPB) presents news regarding privacy recommendations for the use of cloud services by the public sector.
UK's Information Commissioner's Office (ICO) offers cloud computing guidance for organizations, covering data protection and compliance.
European Commission provides information about the EU Cybersecurity Act, which aims to enhance cybersecurity across the European Union.
FAQ
What makes the Impossible Cloud pricing model different for resellers?
The pricing model is designed for predictability and channel profitability. It includes no egress fees, no API call costs, and no minimum storage durations. This allows a Northamber object storage reseller to build services with stable, defensible margins.
How does the partnership with Northamber benefit UK MSPs and resellers?
Northamber provides local distribution, expertise, and support for the UK market. This partnership simplifies access for resellers and MSPs, offering fast onboarding and a partner-ready platform with multi-tenant management, automation, and reporting tools.
Can I store data in a specific EU country?
Yes. Impossible Cloud supports country-level geofencing, allowing you to restrict data storage to predefined regions within the EU to meet specific regulatory or business requirements.
What is 'Always-Hot' object storage?
The 'Always-Hot' model means all data is immediately accessible without any delays or extra fees for retrieval. This simplifies operations and ensures faster recovery times compared to tiered storage models that move data to 'cold' or 'archive' layers.
How does the platform align with the upcoming EU Data Act?
The platform is built on open standards with full data portability and a zero-egress-fee model. This aligns perfectly with the EU Data Act's goals of preventing vendor lock-in and ensuring customers can freely move their data, making it a future-proof solution.
What kind of support is available for partners?
Through Northamber, partners get access to dedicated account managers, industry-leading product knowledge, and a range of support services covering marketing, technical queries, and logistics to help them succeed.
