Cloud Storage

Object Storage

United Kingdom distributor object storage

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IT professionals in a UK office discussing sovereign cloud adoption, reviewing cloud infrastructure data on their devices.

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IT professionals in a UK office discussing sovereign cloud adoption, reviewing cloud infrastructure data on their devices.

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IT professionals in a UK office discussing sovereign cloud adoption, reviewing cloud infrastructure data on their devices.

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How a UK Distributor for Object Storage Accelerates Sovereign Cloud Adoption

15.07.2025

9

Minutes

Thomas Demoor

CTO Impossible Cloud

15.07.2025

15.07.2025

9

Minutes

Thomas Demoor

CTO Impossible Cloud

UK businesses face a critical choice: embrace the cloud for innovation or risk non-compliance with stringent EU data laws. A new partnership offers a clear path forward, combining local expertise with a truly sovereign European cloud.

The topic briefly and concisely

Impossible Cloud has partnered with Northamber plc, its first United Kingdom distributor for object storage, to make sovereign, S3-compatible cloud storage accessible to UK MSPs and enterprises.

The platform is 'predictable by design,' with no egress fees or API call costs, enabling channel partners to build high-margin services with stable revenue.

Built-in features like Immutable Storage (Object Lock) and exclusive EU data residency help UK businesses meet GDPR, NIS-2, and EU Data Act requirements while protecting against ransomware.

For UK IT leaders and Managed Service Providers, navigating the complexities of data sovereignty is a primary concern. The need for GDPR-compliant solutions that avoid CLOUD Act exposure is critical, yet many public clouds introduce unpredictable costs and vendor lock-in. Impossible Cloud, a European provider of S3-compatible object storage, addresses these challenges directly. Through a strategic partnership with Northamber plc, a leading United Kingdom distributor, Impossible Cloud now offers UK businesses a powerful, predictable, and sovereign storage solution. This collaboration simplifies procurement and support, enabling partners to deliver high-margin services built on a foundation of EU legal certainty and transparent economics.

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Strengthen Data Sovereignty with an EU-Centric Solution

A majority of EU decision-makers now demand European solutions for their critical infrastructure, making EU data residency a key selection criterion. For UK companies handling EU citizen data, storing it within the EU is not just best practice; it's a direct requirement under GDPR. Impossible Cloud operates exclusively in certified European data centers, offering country-level geofencing to ensure data remains under EU rules. This design provides total immunity from extra-territorial laws like the US CLOUD Act. Our partnership with a premier United Kingdom distributor for object storage makes this sovereign solution readily accessible. This approach directly addresses the 90% of European firms who report issues with fee-related budget overruns. This focus on legal and geographic certainty is the first step toward building a resilient data strategy.

Build Predictable Revenue Streams for the Channel

For MSPs and resellers, profitability hinges on predictable margins, a goal often undermined by the hidden costs of hyperscale clouds. Over 55% of European organizations report that unpredictable egress fees have delayed critical IT initiatives. Impossible Cloud’s model is predictable by design, featuring zero egress fees, no API call costs, and no minimum storage duration. This transparency allows partners to build services like Backup-as-a-Service (BaaS) with defensible margins. The recent onboarding of Northamber plc as our first UK distributor provides a streamlined procurement and support channel for UK partners. This relationship empowers MSPs to offer competitive, high-value services without financial surprises. With this economic stability, partners can focus on service delivery, not complex billing.

Leverage an Enterprise-Ready, S3-Compatible Architecture

Switching storage providers should not require a complete overhaul of your IT ecosystem. Our platform ensures full S3-API compatibility, allowing existing applications, scripts, and backup tools to work without modification. This protects past investments and minimizes migration risk for the 42% of European firms pursuing a cloud-first strategy. We offer an “Always-Hot” object storage model, where all data is immediately accessible without the delays and complexities of tiered storage. This architecture is built for consistency and availability. Here are four key features UK enterprises can expect:

  • Advanced S3 Compatibility: Full support for versioning, lifecycle management, and event notifications.

  • Consistent Performance: Strong read/write consistency and predictable latencies for mixed workloads.

  • Simplified Operations: No fragile tiering policies that can lead to restore delays or API timeouts.

  • Seamless Integration: Out-of-the-box compatibility with leading backup tools like NovaBackup.

This robust foundation ensures that performance and accessibility are never compromised.

Deploy Immutable Storage for Ultimate Ransomware Protection

Cyber threats are escalating, with research showing that 96% of businesses hit by ransomware also saw their backup systems targeted. A modern defense strategy requires more than prevention; it demands immutable backups. Impossible Cloud provides Immutable Storage with Object Lock, a feature that makes data unchangeable and undeletable for a specified period. This creates a secure, tamper-proof copy of your data for reliable recovery. According to the UK's National Cyber Security Centre (NCSC), the ability to restore from backups is the single most important step for recovery. Our multi-layer encryption and robust Identity and Access Management (IAM) controls further secure your data. By working with a secure object storage solutions reseller, UK businesses can implement a 3-2-1 backup strategy with an immutable copy in a sovereign cloud. This proactive security posture is essential for business continuity.

Achieve Compliance with Upcoming EU Regulations

The regulatory landscape is evolving, and from September 2025, new EU laws will enforce stricter rules on data handling. The EU Data Act mandates data portability and interoperability, requiring cloud providers to offer a real exit path without lock-in. Impossible Cloud is built on open standards to ensure customers retain control. The NIS-2 Directive also raises the bar for security, demanding continuous process management and supply-chain assurance. Our platform's features are designed to meet these future requirements today. Here is how we help businesses prepare:

  1. EU Data Act Readiness: We provide exportable formats and proven data movement tools to ensure true data portability.

  2. NIS-2 Alignment: Our operations include continuous security monitoring, vulnerability management, and incident reporting.

  3. GDPR by Design: Exclusive operation in EU data centers ensures alignment with core GDPR principles.

  4. Geofenced Control: Country-level geofencing supports regulated workloads in sectors like financial services.

This regulatory foresight gives UK businesses a competitive advantage.

Streamline Onboarding Through a Local UK Distributor

Adopting a new storage solution is faster and simpler with local support. Our partnership with Northamber plc provides UK MSPs and enterprises with a dedicated channel partner program and expert guidance. Distributors play a crucial role by handling logistics and offering tailored technical support, allowing MSPs to focus on their core business. Northamber’s extensive network ensures that resellers across the United Kingdom can access our sovereign object storage with ease. This local presence accelerates onboarding and simplifies compliance discussions for end-customers. With a trusted UK distributor, the path to sovereign, predictable cloud storage is clearer than ever. Now is the time to take practical steps toward a better cloud strategy.

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FAQ

What makes Impossible Cloud a GDPR-compliant storage solution?

Impossible Cloud ensures GDPR compliance by operating exclusively in certified European data centers. It offers country-level geofencing to keep data within predefined regions under EU law, providing the legal certainty and data residency required by the regulation.



How does Object Lock protect my data from ransomware?

Object Lock provides immutable storage, meaning that once data is written, it cannot be altered or deleted for a user-defined period. If a ransomware attack occurs, you can restore your systems from this untouched, immutable copy, rendering the attack ineffective without paying a ransom.



Can I use my existing backup software with Impossible Cloud?

Yes. Impossible Cloud is fully S3-compatible, which means it integrates seamlessly with leading backup and data management tools that use the S3 API. This includes out-of-the-box integrations with software like Veeam and NovaBackup, requiring no changes to your current workflows.



What are the benefits of working with Northamber as the UK distributor?

Working with Northamber plc provides UK businesses with local expertise, faster onboarding, and simplified procurement. As a trusted distributor, Northamber offers dedicated support to MSPs and resellers, helping them build and deliver sovereign cloud solutions to their customers effectively.



What does an 'Always-Hot' storage model mean?

An 'Always-Hot' storage model means all data is stored in a single, high-performance tier and is immediately accessible at all times. This eliminates the complexity, delays, and potential surprise fees associated with retrieving data from slower, cheaper 'cold' or 'archive' tiers found in other cloud storage services.



How does Impossible Cloud help with the EU Data Act?

Impossible Cloud aligns with the EU Data Act's principles by design. The service is built on open standards, offers full data portability with proven tools for bulk data movement, and has a transparent pricing model with no egress fees, ensuring there is no vendor lock-in.



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