Cloud Storage

S3 Compatible

VAR S3 compatibility offering

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IT provider explaining S3 compatibility benefits to MSP partner.

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IT provider explaining S3 compatibility benefits to MSP partner.

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IT provider explaining S3 compatibility benefits to MSP partner.

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How a VAR S3 Compatibility Offering Delivers Sovereignty and Predictable Margins

24.06.2025

9

Minutes

Thomas Demoor

CTO Impossible Cloud

24.06.2025

24.06.2025

9

Minutes

Thomas Demoor

CTO Impossible Cloud

Enterprises now demand digital sovereignty, but many VARs struggle with complex cloud pricing that erodes margins. A true VAR S3 compatibility offering provides a solution. It delivers predictable costs and EU-centric compliance without sacrificing performance.

The topic briefly and concisely

A true VAR S3 compatibility offering delivers predictable margins by eliminating egress and API fees, which cause 56% of European firms to overspend on cloud storage.

Full S3 compatibility protects client investments by ensuring existing applications and backup tools work without modification, minimizing migration risk.

Storing data in certified EU data centers with geofencing provides digital sovereignty and helps clients comply with GDPR and avoid CLOUD Act exposure.

A majority of EU decision-makers now prioritize European solutions for their critical data infrastructure. For Value-Added Resellers, this shift presents a massive opportunity but also a challenge. Navigating hyperscaler cost models with unpredictable egress and API fees makes it difficult to offer competitive, profitable services. This article outlines how a sovereign, S3-compatible object storage platform, designed for the channel, addresses these pain points. It provides the tools to build resilient, compliant, and profitable Backup-as-a-Service (BaaS) and archiving solutions for the modern enterprise.

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Deliver S3 Compatibility That Protects Client Investments

Full S3-API compatibility is the baseline for any modern object storage solution. It ensures that customers' existing applications, scripts, and backup tools continue to work without expensive rewrites. This protects their technology investments, with hundreds of third-party tools integrating seamlessly. A robust VAR S3 compatibility offering supports not just basic operations but also advanced capabilities like versioning and lifecycle management. This consistency across the API, CLI, and SDK minimizes migration risk for clients. Our S3 compatible storage ensures that established data management pipelines keep running, providing stability from day one. This approach allows partners to deliver immediate value without forcing disruptive changes on their customers.

Build Services on an Architecture Designed for Resilience

Enterprise clients expect consistent performance for everything from analytics to archival. An architecture built with multi-AZ replication eliminates single points of failure, ensuring data integrity. Our “Always-Hot” object storage model makes all data immediately accessible, with zero tier-restore delays. This avoids the operational complexity and hidden fees associated with fragile tiering policies. This model guarantees predictable latencies for read/write consistency under any workload. For partners, this means you can build reliable cloud backup targets that meet stringent SLAs. This foundation of high availability and predictable performance is key to building trust and long-term client relationships.

Offer Governance and Security Under Strict EU Control

Data sovereignty has become a critical issue for UK businesses post-Brexit. Storing data in certified European data centers provides clients with EU legal certainty and avoidance of CLOUD Act exposure. Our platform offers country-level geofencing to keep data in predefined regions under GDPR rules. Security is reinforced with multi-layer encryption and Immutable Storage via Object Lock for robust ransomware protection. Identity and access management is another critical component. The following features are essential for mapping to real-world organisational structures:

  • Identity-based IAM with granular, role-driven policies.

  • Support for external IdPs via SAML/OIDC for seamless integration.

  • Time-bounded access controls and pre-signed URLs for secure, temporary sharing.

  • A first-class console UX for managing permissions without deep API expertise.

These tools empower you to offer secure, compliant storage solutions. This comprehensive security posture gives your clients the control they need to meet their regulatory obligations.

Prepare Clients for Emerging EU Regulatory Demands

Regulatory readiness is a significant competitive advantage for any VAR. The EU Data Act, applicable from September 2025, mandates data portability and interoperability by design. This includes metadata, versions, and access information, proving a real exit path with no lock-in. Additionally, the NIS-2 directive requires continuous security processes and supply-chain assurance from providers. Our platform bakes these principles into its core operations. We provide the tools and documentation needed to demonstrate compliance. This focus on regulatory alignment helps you position your services as forward-looking and secure, building deeper trust with clients in regulated industries like financial services. You can confidently provide sovereign, secure object storage.

Achieve Predictable Margins with a Partner-Centric Economic Model

Unpredictable cloud fees are a major challenge, with 56% of European firms overspending on cloud storage. Hidden costs like egress fees can account for up to 15% of a total cloud bill. Our economic model is predictable by design, offering a clear path to profitability for our partners. We provide a transparent pricing structure with three key guarantees:

  1. No egress fees.

  2. No API call costs.

  3. No minimum storage duration.

This model ensures you can build services with stable, defensible margins. Our channel partner program is built for MSPs, resellers, and system integrators. It features a multi-tenant management console, automation via API/CLI, and comprehensive reporting to simplify operations. This partner-ready approach ensures you can onboard clients quickly and manage their needs efficiently.

Leverage an Expanding European Distributor Network

A strong distribution channel is essential for delivering localized support and expertise. Cloud distributors play a vital role as intermediaries, managing relationships and providing technical resources. We are expanding our European presence to better serve our partners across the region. Our 2025 channel milestones include partnerships with the distributor api in Germany and our first UK distributor, Northamber plc. These partnerships expand local access for resellers and MSPs. This growing network simplifies procurement and provides partners with trusted, in-market resources. By working with established names like Northamber plc, you gain access to a streamlined supply chain and dedicated support. This momentum demonstrates our commitment to the European IT channel.

Empower Clients with a Clear Exit Strategy and Data Portability

Content


<p>Vendor lock-in is a primary concern for enterprise IT leaders. A true VAR S3 compatibility offering must include a practical exit strategy. Our commitment to open standards and S3 compatibility ensures clients are never trapped. The EU Data Act reinforces this by requiring providers to facilitate seamless switching. <strong>We provide exportable formats and proven tools for bulk data movement.</strong> This preserves your clients' negotiation power and long-term freedom of action. By offering a solution that guarantees portability, you empower your clients with control over their own data lifecycle. This commitment to an open ecosystem is fundamental to building a modern, trusted <a href="/partner/reseller-s3-compatible-object-storage-solutions">reseller storage solution</a>.</p>


Kontinuierliche Verbesserung für nachhaltige Bewertungsqualität


FAQ

How does your S3 compatibility work with my existing backup software?

Our platform offers full S3-API compatibility, meaning it works out-of-the-box with leading backup tools like Veeam and others that support S3 as a storage target. You simply point your software to our endpoint, and your existing scripts and jobs will run without any code rewrites.



What makes your pricing model predictable for MSPs and VARs?

Our pricing is designed for the channel. We eliminate unpredictable variables by charging zero egress fees, zero API call costs, and having no minimum storage durations. This allows you to forecast your costs accurately and build profitable, fixed-fee services for your clients.



How do you ensure data sovereignty and GDPR compliance?

We are a European company operating exclusively in certified European data centers. We offer country-level geofencing to ensure data stays within a specified region, helping your clients meet GDPR data residency requirements and avoid exposure to non-EU laws like the US CLOUD Act.



What is 'Always-Hot' storage and why is it better than tiering?

Our 'Always-Hot' model ensures all data is instantly accessible without any delays or restore fees associated with tiered storage (hot, cool, archive). This simplifies operations, prevents API timeouts during urgent restores, and makes performance predictable for all applications, especially backup and recovery.



What tools do you provide for partner and multi-tenant management?

We provide a partner-ready console with multi-tenant management capabilities, including role-based access control (RBAC) and multi-factor authentication (MFA). Partners can also automate provisioning and reporting via our full-featured API and CLI.



How does your solution help me comply with the EU Data Act?

Our platform is built on open standards with full S3 compatibility, which aligns with the EU Data Act's requirements for data portability and interoperability. We ensure clients can easily migrate their data, including metadata and versions, to another provider at any time, preventing vendor lock-in.



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