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Veeam backup reseller Impossible Cloud storage

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IT professionals collaborating in a modern European data center, emphasizing secure cloud storage solutions.

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IT professionals collaborating in a modern European data center, emphasizing secure cloud storage solutions.

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IT professionals collaborating in a modern European data center, emphasizing secure cloud storage solutions.

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How Veeam Resellers Can Drive Growth with Sovereign, Predictable Cloud Storage

09.08.2025

9

Minutes

Christian Kaul

Founder & COO Impossible Cloud

09.08.2025

09.08.2025

9

Minutes

Christian Kaul

Founder & COO Impossible Cloud

Are unpredictable cloud costs and complex compliance rules eroding your Veeam backup service margins? A majority of EU businesses now demand sovereign solutions, creating a massive opportunity for resellers who can deliver cost transparency and GDPR assurance.

The topic briefly and concisely

Veeam resellers can secure predictable margins by using Impossible Cloud's zero-egress-fee storage, eliminating the surprise costs common with hyperscalers.

Ensure full GDPR compliance and digital sovereignty for clients by storing Veeam backups exclusively in certified EU data centers, safe from the US CLOUD Act.

Protect customers from ransomware by integrating Veeam with Impossible Cloud's S3 Object Lock to create immutable, undeletable backup copies.

For Veeam backup resellers and MSPs, the cloud represents both the biggest opportunity and the greatest challenge. Clients demand robust, ransomware-proof backups, but hyperscaler pricing models with hidden egress fees and API call costs make margins unpredictable. Furthermore, with regulations like GDPR and the upcoming EU Data Act, ensuring data sovereignty is no longer optional. This article outlines how partnering with a European cloud storage provider like Impossible Cloud offers a strategic advantage, enabling you to deliver Veeam backup solutions with predictable costs, guaranteed EU data residency, and enterprise-grade resilience your clients can trust.

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Secure EU Data Sovereignty for Veeam Backups

A strong majority of EU decision-makers now demand European solutions for their critical data infrastructure. For a Veeam backup reseller, Impossible Cloud storage offers a direct answer by guaranteeing data remains within the EU. Our services operate exclusively in certified European data centers, providing country-level geofencing to meet strict GDPR data residency rules. This design eliminates exposure to extra-territorial laws like the US CLOUD Act, a risk that affects over 70% of the EU cloud market currently dominated by non-EU providers. Choosing a sovereign-by-design provider is a key differentiator for 100% of regulated clients. This focus on EU legal certainty provides a clear, defensible compliance posture for every backup copy you manage.

This commitment to sovereignty is the foundation for building trust with enterprise clients.

Build Predictable Revenue with a Zero-Fee Model

Many MSPs feel locked into providers due to complex pricing, with unexpected egress fees reducing margins by over 15% in some cases. Impossible Cloud’s model is predictable by design, featuring zero egress fees, no API call costs, and no minimum storage duration. This transparency allows a Veeam backup reseller to build BaaS and DRaaS offerings with stable, defensible margins. You can quote customers with confidence, knowing your own costs will not escalate unexpectedly during a large-scale recovery event. This economic clarity is a primary driver for over 60% of businesses looking to switch cloud providers. Our partner console further simplifies operations with multi-tenant management and clear reporting, enabling you to onboard new Veeam clients in minutes. This financial predictability transforms your backup services from a cost center into a reliable growth engine.

Leverage an Enterprise-Ready, Always-Hot Architecture

Restore delays and API timeouts can severely impact recovery time objectives (RTOs) for over 50% of businesses. Impossible Cloud eliminates this risk with an “Always-Hot” object storage model, ensuring all Veeam backup data is immediately accessible without tier-restore delays. Unlike complex tiering policies that often fail during urgent restores, our architecture delivers strong read/write consistency and predictable latencies for millions of objects. We provide a robust foundation for your services:

  • Full S3 API Compatibility: Ensures your existing Veeam jobs, scripts, and automation tools work without any code rewrites, protecting your investment in workflows that already function for thousands of users.

  • Built for Scale and Availability: Multi-AZ replication eliminates single points of failure, providing integrity for workloads ranging from archival to analytics, supporting at least a 99.95% availability SLA.

  • Simplified Operations: Avoids the hidden operational costs and lifecycle policy drift common with tiered storage, keeping your Veeam backup target stable and performant.

  • Identity and Access Management: Granular, role-driven IAM with MFA and SAML/OIDC support maps to real organizational structures, securing data for hundreds of tenants.

This consistent performance ensures your Veeam restores are fast and reliable every time.

Deliver Ransomware Protection with Immutable Veeam Backups

Ransomware remains a top threat, with attacks increasing by over 70% in the last year alone. As a Veeam backup reseller, offering immutable storage is a critical defense. Impossible Cloud’s S3 Object Lock feature integrates seamlessly with Veeam to create tamper-proof, undeletable backup copies for a specified retention period. This capability is a core component of a modern 3-2-1-1-0 or 4-2-2 backup strategy, where at least one copy is immutable. Implementing Veeam Object Lock can thwart over 95% of ransomware attacks that target backup repositories. Our platform combines this with multi-layer encryption for data in transit and at rest, all managed under EU-controlled key management systems. This provides an audit-ready solution that gives your clients true peace of mind. Such robust security measures are essential for protecting critical business data.

Align with Future EU Regulations Like NIS-2 and the Data Act

For a Veeam backup reseller, Impossible Cloud storage is not just compliant today; it’s ready for tomorrow’s regulations. The platform is designed to align with two key pieces of upcoming EU legislation. Here is how we help you stay ahead:

  1. EU Data Act (from September 2025): This regulation mandates data portability and interoperability to prevent vendor lock-in. Our use of the standard S3 API and a zero-egress-fee model proves a real, frictionless exit path for clients, ensuring they retain control of their data.

  2. NIS-2 Directive: This directive requires continuous security processes, supply-chain assurance, and strict incident reporting timelines for critical infrastructure providers. Our operational model, with its focus on vulnerability management and EU-centric governance, is built to meet these heightened security standards from day one.

Adherence to these standards gives partners a competitive advantage in tenders for over 80% of public sector and enterprise contracts. This proactive compliance ensures your service offerings remain relevant and secure. This regulatory readiness prepares your business for the next wave of digital governance.

Accelerate Your Go-to-Market with a Partner-Ready Platform

We are committed to the success of our channel partners. Our platform is partner-ready, designed for rapid onboarding and simplified management of your entire Veeam customer base. With recent distribution agreements with api Computerhandels GmbH in Germany and Northamber plc in the UK, local access for resellers and MSPs is expanding faster than ever. The Impossible Cloud for Veeam solution is also validated by key ISVs, including a deep collaboration with NovaBackup. This ecosystem ensures you have the tools and support needed to grow your business. Our multi-tenant console, complete with RBAC and MFA, alongside automation via API/CLI, gives you the control to scale efficiently. Start a free trial or talk to an expert today to see how you can build a more profitable and compliant Veeam backup service.

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FAQ

What makes Impossible Cloud a sovereign cloud storage solution for Veeam?

Impossible Cloud is a sovereign solution because it is a European company that operates exclusively in certified EU data centers. It offers country-level geofencing to ensure Veeam backup data stays within a specified EU country, adhering to GDPR and avoiding CLOUD Act exposure.



How does the 'Always-Hot' architecture benefit Veeam restores?

The 'Always-Hot' architecture ensures all data is immediately accessible without any delays from moving data between storage tiers. This guarantees fast and predictable restore times for Veeam backups, which is critical for meeting business recovery time objectives (RTOs).



Can I manage multiple Veeam customers with Impossible Cloud?

Yes, the Impossible Cloud partner console is designed for MSPs and resellers. It features multi-tenant management with role-based access control (RBAC) and MFA, allowing you to securely and efficiently manage storage for all your Veeam customers from a single interface.



How does your pricing model help me as a Veeam backup reseller?

Our pricing model is transparent and predictable. With no egress fees, API call charges, or minimum storage terms, you can accurately forecast your costs. This allows you to set competitive pricing for your Veeam backup services while protecting your margins, especially during large data restores.



Is your platform ready for new EU regulations like the Data Act?

Yes. Our platform is designed for the future of EU compliance. By using the standard S3 API and having no egress fees, we already align with the data portability and anti-lock-in principles of the EU Data Act, which comes into effect in September 2025.



Who are your distribution partners in the UK and Germany?

To expand access for resellers and MSPs, we have established partnerships with leading distributors. In the UK, our distributor is Northamber plc, and in Germany, it is api Computerhandels GmbH.



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